{"id":13621,"date":"2022-02-15T20:18:06","date_gmt":"2022-02-15T20:18:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-launch-a-kickstarter-campaign-hit-your-goal-and-build-a-brand\/"},"modified":"2022-02-15T20:18:06","modified_gmt":"2022-02-15T20:18:06","slug":"how-to-launch-a-kickstarter-campaign-hit-your-goal-and-build-a-brand","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-launch-a-kickstarter-campaign-hit-your-goal-and-build-a-brand\/","title":{"rendered":"How to Launch a Kickstarter Campaign, Hit Your Goal And Build a Brand"},"content":{"rendered":"

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In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market\u2014elevated, everyday, and American-made paper goods to inspire productivity and creativity. <\/p>\n

I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that launching this type of product-based company required capital. It was always my intention and hope to gradually build a company that would be a leader in our category, and that required a plan, goals, an outline for growth, and funding to make it all possible.<\/p>\n

After a considerable amount of research, I launched a Kickstarter campaign in March 2015. My goal was to raise $25,000 in 30 days\u2014and I ended up reaching it in seven. In fact, by the end of the campaign, I had raised more than $50,000, which provided the seed funding I needed to start my company, Appointed<\/a>. <\/p>\n

Since then, I often get questions from other small businesses on how to create a successful Kickstarter campaign, or even why to use the platform in the first place. Here\u2019s my advice.<\/p>\n

Why Crowdfunding<\/h2>\n

I had considered all the routes to raise capital\u2014including debt, investing personally, and raising a seed round. I purposefully chose the Kickstarter route because I wanted to also gauge initial proof of concept. If the product didn\u2019t resonate as a Kickstarter campaign, it would have been a sign that perhaps I needed to refine the concept and product. <\/p>\n

In addition to social proof, there were many additional benefits to crowdfunding, including: <\/p>\n