{"id":13593,"date":"2022-02-15T19:07:08","date_gmt":"2022-02-15T19:07:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/the-10-best-free-email-marketing-tools\/"},"modified":"2022-02-15T19:07:08","modified_gmt":"2022-02-15T19:07:08","slug":"the-10-best-free-email-marketing-tools","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/the-10-best-free-email-marketing-tools\/","title":{"rendered":"The 10 Best Free Email Marketing Tools"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">It\u2019s no secret: <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\"> is an extremely powerful way to reach your customer base. All it takes is knowing your audience, peppering in some personality and a bit of help from a robust <\/span><a href=\"https:\/\/www.benchmarkone.com\/blog\/email-marketing-tools-for-small-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing toolkit<\/span><\/a><span style=\"font-weight: 400\"> arsenal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There\u2019s no way to do practical, consistent email marketing alone. The complex task of managing your lists, <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-personalization\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">personalizing each email<\/span><\/a><span style=\"font-weight: 400\"> based on selected criteria, and creating templates that will quickly render on any device is best left in the capable hands of a computer.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are so many email marketing tools out there, though. Where do you even start? First, let\u2019s take a look at some desirable features free email marketing tools should have.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What to Look For in Free Email Marketing Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Getting free email marketing software is different from a paid solution. Free tools come with usage limits, and you have to evaluate the limits to see if they suit your needs. Here are some factors to consider when shopping around for free <\/span><a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing software<\/span><\/a><span style=\"font-weight: 400\">:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Segmentation<\/b><span style=\"font-weight: 400\">: The success of your email campaigns comes down to personalization, which is driven by proper segmentation. For this reason, ensure the free tool allows users to segment email lists based on various factors like customer needs and interests. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Number of contacts<\/b><span>: Some apps are generous and will allow you to manage an unlimited or a large number of contacts. Check the contact caps to ensure the tool of choice can accommodate your entire contact list.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Number of emails<\/b><span style=\"font-weight: 400\">: On average, how many email campaigns do you intend to send? For example, if you send an email newsletter once a week, that\u2019s four issues a month. If you\u2019re sending to 1,000 subscribers, then you need an email tool that allows you to send more than 4,000 emails per month.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Email automation<\/b><span style=\"font-weight: 400\">: Email automation takes some tasks off your plate. A good free email marketing tool should allow you to set up automated emails, from <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/triggered-emails-conversions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">triggered campaigns<\/span><\/a><span style=\"font-weight: 400\"> to <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/transactional-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">transactional emails<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Email templates<\/b><span style=\"font-weight: 400\">: <\/span><a href=\"https:\/\/www.benchmarkemail.com\/resources\/free-html-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email templates<\/span><\/a><span style=\"font-weight: 400\"> are a springboard for design ideas. Check to see if the software has a range of pre-built email design templates. This way, you don\u2019t have to start your email design from scratch every time you want to launch a campaign.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Reporting and analytics<\/b><span style=\"font-weight: 400\">: Lastly, the tool should enable you to track and monitor the performance of your email campaigns. Most free tools support basic reporting and analytics, but a reliable free tool should help track metrics such as open rates and click-through rates.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It\u2019s important to note that not all free tools offer these features. Also, you may not need some of these features, and that\u2019s okay. Make sure you know what your needs are before you begin your hunt for a free solution. Let\u2019s examine 10 of the best free email marketing tools to make your email campaigns soar.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">10 Best Free Email Marketing Tools<\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26066 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image10.png\" alt=\"\" width=\"1436\" height=\"894\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image10.png 1436w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image10-300x187.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image10-1024x638.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image10-768x478.png 768w\" data-sizes=\"auto, (max-width: 1436px) 100vw, 1436px\"\/><\/p>\n<p><span style=\"font-weight: 400\">We don\u2019t mean to be vain, but our email tools are pretty darn great. Our <\/span><a href=\"https:\/\/ui.benchmarkemail.com\/register\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">free email service<\/span><\/a><span style=\"font-weight: 400\"> allows you to send up to 250 emails per month to an unlimited amount of subscribers. We offer an excellent starter in <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-an-effective-email-drip-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">drip campaigns<\/span><\/a><span style=\"font-weight: 400\">, easy-to-understand <\/span><a href=\"https:\/\/www.benchmarkemail.com\/features\/reporting\/4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">reporting<\/span><\/a><span style=\"font-weight: 400\">, eCommerce integrations, and <\/span><a href=\"https:\/\/www.benchmarkemail.com\/resources\/free-html-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">beautiful responsive templates<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small and medium-sized firms<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Drag-and-drop email editor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create automatically responsive and mobile-friendly emails<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Real-time reports<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Inbox checker helps visualize email across devices<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supports <\/span><a href=\"https:\/\/www.benchmarkemail.com\/features\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">email marketing automation<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/kb.benchmarkemail.com\/en\/emails-sections-and-blocks\/#ecommerce-block\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">eCommerce blocks<\/span><\/a><span style=\"font-weight: 400\"> to promote and sell products via email<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/kb.benchmarkemail.com\/en\/emails-sections-and-blocks\/#shopify-product\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Shopify product block<\/span><\/a><span style=\"font-weight: 400\"> so eCommerce users can sell their Shopify products via email<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The marketing automation feature isn\u2019t as robust as some other providers\u2019\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26061 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image5.png\" alt=\"\" width=\"1490\" height=\"848\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image5.png 1490w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image5-300x171.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image5-1024x583.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image5-768x437.png 768w\" data-sizes=\"auto, (max-width: 1490px) 100vw, 1490px\"\/><\/p>\n<p><span style=\"font-weight: 400\">Sender has some cool features that aren\u2019t seen in some of the other email marketing tools. It is optimized for use with eCommerce solutions and offers easy-to-use plug-ins for all the major content management systems on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One cool feature that Sender has is the ability to turn videos into animated GIFs inside of your emails, adding an element of interactivity that gets your message noticed.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small and medium-sized firms<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send 15,000 emails per month on the free plan<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Streamlined dashboard<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use form builder<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Free email automation features<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limited email templates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The drag-and-drop editor is basic<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26067 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image6.png\" alt=\"\" width=\"1207\" height=\"847\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image6.png 1207w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image6-300x211.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image6-1024x719.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image6-768x539.png 768w\" data-sizes=\"auto, (max-width: 1207px) 100vw, 1207px\"\/><\/p>\n<p><span style=\"font-weight: 400\">OmniSend is the email marketing toolkit of choice for eCommerce. It is completely optimized for online stores. It offers some advantageous features like fun newsletter sign-up forms, product integrations, and automated emails for notable triggers on eCommerce sites like cart abandonment.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: small and mid-sized e-commerce brands<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign booster to boost email performance<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integrated SMS and email automation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prebuilt e-commerce workflows<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send 500 emails per month on the free plan<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email scheduling can be a problem<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26062 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image1.png\" alt=\"\" width=\"1477\" height=\"927\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image1.png 1477w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image1-300x188.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image1-1024x643.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image1-768x482.png 768w\" data-sizes=\"auto, (max-width: 1477px) 100vw, 1477px\"\/><\/p>\n<p><span style=\"font-weight: 400\">GroupMail is perfect for email newsletters and automated messages. This free service is geared more towards smaller lists that don\u2019t require a lot of customization or segmentation. Their service offers basic personalization options and can send to small lists\u2014it maxes out at 100 recipients per send.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Groupmail is a great service to dip your toes into email marketing or newsletters and is a nice stepping stone to more significant marketing or mailing lists efforts.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: small advertising and marketing brands<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Intuitive and easy to use platform<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Straightforward bulk email sending<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to import names and addresses<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">One-time payment<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Old-fashioned email templates\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lacks advanced features<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26063 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image2.png\" alt=\"\" width=\"1430\" height=\"821\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image2.png 1430w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image2-300x172.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image2-1024x588.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image2-768x441.png 768w\" data-sizes=\"auto, (max-width: 1430px) 100vw, 1430px\"\/><\/p>\n<p><span style=\"font-weight: 400\">Pabbly Email Marketing offers its free plan as more of a trial than a permanent solution, but their pricing is still some of the lowest in the business. They offer a dizzying array of features, including unlimited emails starting at the Rookie package. Their service also offers standard features like email tracking, <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-list-maintenance\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">list management<\/span><\/a><span style=\"font-weight: 400\">, email personalization, and <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">list segmentation<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small advertising and marketing brands<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send email to 100 subscribers for free<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Supports over 300 third-party integrations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to set up an account and use the platform<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Unlimited custom fields<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Intricate SMTP service<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lacks vital form management tools<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26068 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7.png\" alt=\"\" width=\"1541\" height=\"840\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7.png 1541w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7-300x164.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7-1024x558.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7-768x419.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image7-1536x837.png 1536w\" data-sizes=\"auto, (max-width: 1541px) 100vw, 1541px\"\/><\/p>\n<p><span style=\"font-weight: 400\">SendInBlue\u2019s free tool offers some extra features not seen in some of its competitors. Of course, they provide the standard fare like an email template library, list customization, and email personalization. Where they shine is their additional features available on their free plan. SendInBlue offers <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">A\/B testing<\/span><\/a><span style=\"font-weight: 400\"> and SMS messaging to enhance your customer outreach efforts.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small to large digital marketing and advertising firms<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send 300 emails per day<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use, with a drag-and-drop editor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Great for sending and managing promotional campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer multiple email design options<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Font faces and personalization could be better<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26064 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3.png\" alt=\"\" width=\"1807\" height=\"907\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3.png 1807w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3-300x151.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3-1024x514.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3-768x385.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image3-1536x771.png 1536w\" data-sizes=\"auto, (max-width: 1807px) 100vw, 1807px\"\/><\/p>\n<p><span style=\"font-weight: 400\">MailChimp is one of the most well-known email marketing platforms out there. Their free plan has acted as a gateway for email marketing efforts to small businesses for years now. While the list size and recipients are limited, MailChimp makes up for this with an easy-to-use interface that is beginner-friendly.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small, medium-sized, and large enterprises<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use platform\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage 2,000 contacts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect to more than 250 third-party apps<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clean and customizable email templates<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Email reporting and analytical insights could be better<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26065 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4.png\" alt=\"\" width=\"1788\" height=\"922\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4.png 1788w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4-300x155.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4-1024x528.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4-768x396.png 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image4-1536x792.png 1536w\" data-sizes=\"auto, (max-width: 1788px) 100vw, 1788px\"\/><\/p>\n<p><span style=\"font-weight: 400\">Campayn is a simple and light solution for companies that don\u2019t require a lot of features out of their free plan. Their offering allows you to send 12,500 emails to up to 500 contacts and use your choice from their expertly designed templates. Their free service also offers a single auto-responder.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small businesses<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pre-built email templates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use email editor<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clean and intuitive dashboard<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Powerful spam blocker<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Customer service could be better<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Poor mobile optimization<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26069 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image8.png\" alt=\"\" width=\"1492\" height=\"921\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image8.png 1492w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image8-300x185.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image8-1024x632.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image8-768x474.png 768w\" data-sizes=\"auto, (max-width: 1492px) 100vw, 1492px\"\/><\/p>\n<p><span style=\"font-weight: 400\">Mailjet is a little more advanced in its free offerings than others. They allow the standard fare, like up 6,000 emails sent per month, using nicely designed templates and advanced statistics. However, their claim to fame is more technical. They offer a robust set of APIs, webhooks, and SMTP relay to enhance your email integrations with your website. While these take some effort from your IT team, the customized email triggers can be extremely worthwhile.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small and medium-sized marketing and developing teams<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send 6,000 emails per month free of charge and up to 200 emails a day<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Manage unlimited contacts<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multiple pre-built email templates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use and intuitive interface<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limited automation conditions<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Segmentation could be better<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-26070 size-full\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image9.png\" alt=\"\" width=\"1520\" height=\"930\" data-srcset=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image9.png 1520w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image9-300x184.png 300w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image9-1024x627.png 1024w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2019\/12\/image9-768x470.png 768w\" data-sizes=\"auto, (max-width: 1520px) 100vw, 1520px\"\/><\/p>\n<p><span style=\"font-weight: 400\">Moosend doesn\u2019t have a free plan, per se, but they do have a free trial that has a lot to offer. Moosend doesn\u2019t limit the number of email campaigns that you send per month, even on their free limited trial. Instead, this sleek and clean platform only limits your total number of subscribers. Their product is perfectly tailored to non-profits and start-up companies, with discounts and incentives to attract those industries to their service.<\/span><\/p>\n<p><b>Target customers<\/b><span style=\"font-weight: 400\">: Small and medium-sized firms\u00a0<\/span><\/p>\n<p><b>Pros<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send unlimited emails for free<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Multiple pre-built automation templates<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to use automation workflow builder<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Powerful real-time analytics<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><span style=\"font-weight: 400\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limited customer support for free users<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Free Tools that Assist with Email Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Email marketing teams have a range of roles and responsibilities. From list management to content creation, campaign monitoring, and campaign optimization, there are a lot of moving parts. Some vital tasks can slip through the cracks, even when using email marketing software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, by integrating your email software with the following tools, you can better achieve your goals and keep your team functioning smoothly.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">CRM<\/span><\/h3>\n<p><span style=\"font-weight: 400\">A CRM tool works in tandem with your email marketing software to streamline contact management and automate campaigns. The combination delivers multiple benefits, including having a centralized data repository, easily monitoring customer engagement, and delivering personalized content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Examples of free CRM software for email marketers:<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Project Management<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Marketing campaigns require teams to juggle multiple tasks. There are numerous activities that run simultaneously, from handling client feedback to managing creative assets. A project management software streamlines the whole process, ensuring teams deliver the desired results within the stipulated time frames.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Example of project management tools for email marketers:\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Content Creation\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Email marketers have to create content, sometimes in bulk. The content ranges from email text <\/span><a href=\"https:\/\/www.benchmarkemail.com\/blog\/effective-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">landing page content<\/span><\/a><span style=\"font-weight: 400\"> to campaign videos, infographics, animations, and more. Content creation software facilitates team collaboration and organizes the whole process. Project management software can also help manage your content pipeline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Example of free content creation software for email marketers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Social Media Management<\/span><\/h3>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-ways-to-use-email-marketing-and-social-media-integration-techniques-for-lead-generation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Email marketing can often do with a social media lift<\/span><\/a><span style=\"font-weight: 400\"> to improve performance. However, posting your email campaigns on social media adds another dimension to the marketing process. You have to create content for different social channels, schedule posts, publish posts and monitor their performance. The following social media management tools help you achieve that and more:<\/span><\/p>\n<p><span style=\"font-weight: 400\">When it comes to email marketing, having a free tool can help you get your feet wet and figure out exactly what you need, but it doesn\u2019t hurt to have an idea beforehand. Use our guide to help you determine which free tool is best for you. And don\u2019t forget about the other features that can complement your email marketing and take it to the next level.\u00a0\u00a0<\/span><\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.benchmarkemail.com\/blog\/best-free-email-marketing-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret: email marketing is an extremely powerful way to reach your customer base. All it takes is knowing your audience, peppering in some&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 10 Best Free Email Marketing Tools - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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