{"id":13577,"date":"2022-02-15T18:19:06","date_gmt":"2022-02-15T18:19:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/creating-your-social-media-strategy-a-step-by-step-guide\/"},"modified":"2022-02-15T18:19:06","modified_gmt":"2022-02-15T18:19:06","slug":"creating-your-social-media-strategy-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/creating-your-social-media-strategy-a-step-by-step-guide\/","title":{"rendered":"Creating Your Social Media Strategy: A Step-By-Step Guide"},"content":{"rendered":"

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Here\u2019s a question for you: how many people do you know that don\u2019t have any social media accounts? If you are like the average person, you probably can\u2019t name too many people who don\u2019t use social media.\u00a0<\/p>\n

Today, the average internet user engages with 6.6 platforms<\/a> and spends 145 minutes (or 2 hours and 25 minutes) on social media per day. Worldwide, over 3.6 billion people<\/a> use social media.\u00a0<\/p>\n

And as consumers love social media, it makes sense that brands should use it, too.\u00a0<\/p>\n

Enter social media marketing. Social media marketing is the practice of advertising your brand, products, or services on social media. Marketing through social media may seem tricky if you aren\u2019t an expert. But we can help. This article will walk you through the process of creating a winning social media strategy.\u00a0<\/p>\n

What is a social media strategy?\u00a0<\/strong><\/h2>\n

Starting your brand\u2019s social media journey without a strategy is like planning a holiday without a travel itinerary. You won\u2019t reach your destination if you don\u2019t know how to get there.\u00a0<\/p>\n

A social media strategy is a document, spreadsheet, or map that outlines your approach to social media, including:\u00a0<\/p>\n