{"id":13558,"date":"2022-02-15T17:31:05","date_gmt":"2022-02-15T17:31:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/qualtrics-partners-with-wyng-to-bring-zero-party-data-to-customer-microexperiences\/"},"modified":"2022-02-15T17:31:05","modified_gmt":"2022-02-15T17:31:05","slug":"qualtrics-partners-with-wyng-to-bring-zero-party-data-to-customer-microexperiences","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/qualtrics-partners-with-wyng-to-bring-zero-party-data-to-customer-microexperiences\/","title":{"rendered":"Qualtrics partners with Wyng to bring zero-party data to customer microexperiences"},"content":{"rendered":"

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Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system to power personalized customer experiences. Zero-party data is data that consumers intentionally share with a brand in return for a more personalized experience.<\/p>\n

Users of Qualtrics, an SAP company, will be able to create highly personalized \u201cmicroexperiences\u201d based on Wyng\u2019s zero-party data. Among the microexperiences available are onboarding quizzes, guided shopping, next best question pop-ups, conversational opt-ins, and personalized forms. Wyng is a no code platform, making it easier to configure the Wyng connector for Qualtrics.<\/p>\n

Read next: How to extract value from zero-party data<\/a><\/strong><\/em><\/p>\n

Why we care.<\/strong> We think the zero-party data story has some legs. There are already a handful of vendors set up to reward consumers financially for giving up selected data (the rewards are not yet huge), but the substantive value exchange might be the best way to go.<\/p>\n

In a recent editorial<\/a>, we express our belief that \u201cconsumers like a relevant, personalized web experience.\u201d If they can get it by knowingly giving up the data they choose to a brand they trust, that\u2019s not an unattractive proposition. Wyng is putting the infrastructure in place to support this.<\/p>\n

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