{"id":135358,"date":"2026-07-16T03:56:01","date_gmt":"2026-07-16T03:56:01","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/16\/newsweeks-traffic-fell-75-its-revenue-is-rising-anyway\/"},"modified":"2026-07-16T03:56:57","modified_gmt":"2026-07-16T03:56:57","slug":"newsweeks-traffic-fell-75-its-revenue-is-rising-anyway","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/16\/newsweeks-traffic-fell-75-its-revenue-is-rising-anyway\/","title":{"rendered":"Newsweek’s Traffic Fell 75%. Its Revenue Is Rising Anyway."},"content":{"rendered":"

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This story was initially revealed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media trade. You may join it\u00a0here<\/a>.<\/em><\/em><\/p>\n

Final week, I reported that Newsweek had seen its traffic decline<\/a> almost 75% in a single 12 months, a collapse that coincided with layoffs throughout its gross sales, rankings, and video groups and the departures of two senior executives.<\/p>\n

This week, chief govt Dev Pragad provided a counter-narrative: Regardless of the decline in readership, Newsweek is on tempo to surpass $100 million in income for the primary time in its 93-year historical past.<\/p>\n

In a testomony to the deserves of income diversification, each issues are true.\u00a0<\/p>\n

The writer whose turnaround<\/a> was constructed on a complicated programmatic promoting enterprise has watched that basis erode. Income from its publishing division is predicted to say no between 20% and 25% this 12 months, in line with Pragad.\u00a0<\/p>\n

However critically, the companies it bolted on over the previous two years\u2014internally referred to by their shorthands, Nexus and AdPrime\u2014have grown shortly sufficient to greater than cowl the distinction.<\/p>\n

\u201cWhen [traffic declines] come, they are surely disagreeable,\u201d Pragad mentioned. \u201cRegardless of that, this 12 months can be our highest income ever.\u201d<\/p>\n

The corporate is projecting at the very least 10% income development in 2026, up from roughly 3% in 2025, in line with Pragad, who declined to share a income breakdown by supply. Since taking up in 2018, he mentioned, Newsweek has generated greater than $500 million in cumulative income at revenue margins of roughly 20%.<\/p>\n

The deserves of diversification\u00a0<\/strong><\/h4>\n

The biggest driver of its income development is Adprime, the healthcare-focused demand-side platform Newsweek acquired in June 2025<\/a>, when most publishers had been divesting their adtech belongings.\u00a0<\/p>\n

The unit is pacing to greater than triple its income this 12 months, from $14.8 million to north of $40 million, at a revenue margin above 10%, pushed by healthcare promoting and related TV stock, in line with Pragad.<\/p>\n

Such development would make Adprime, a enterprise Newsweek purchased with out elevating outdoors capital, accountable for roughly 40% of firm income in its first full 12 months beneath Newsweek possession.<\/p>\n

Nexus, the business-to-business division housing its rankings enterprise and occasions, is rising slightly below 20% 12 months over 12 months, with rankings up roughly 15% and occasions between 40% and 50%, in line with Pragad.\u00a0<\/p>\n

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