{"id":13532,"date":"2022-02-15T16:19:06","date_gmt":"2022-02-15T16:19:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/snapchat-introduces-attributable-mid-roll-ads-for-snap-stories\/"},"modified":"2022-02-15T16:19:06","modified_gmt":"2022-02-15T16:19:06","slug":"snapchat-introduces-attributable-mid-roll-ads-for-snap-stories","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/snapchat-introduces-attributable-mid-roll-ads-for-snap-stories\/","title":{"rendered":"Snapchat introduces attributable mid-roll ads for Snap Stories"},"content":{"rendered":"

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Snapchat is launching mid-roll ads for Snap Star Stories, the company announced<\/a> Monday. The new, attributable ad product is currently in closed beta and the company expects to roll it out more widely later this year.<\/p>\n

Why we care. <\/strong>This new feature gives advertisers another product they can use to reach potential customers. Being able to tie conversions from these ads to a given creator also helps advertisers understand their ROI.<\/p>\n

Since creators will get a slice of the revenue generated by their mid-roll Snap Stories, the format might encourage more adoption among influencers, which could, in turn, also increase user engagement and adoption.<\/p>\n

What is a Snap Star?<\/strong> This is a term used to describe Snapchat\u2019s verified users<\/a>. Eligibility is determined by factors such as account engagement, Stories for a public audience, authenticity, content quality and adherence to Snapchat\u2019s community guidelines and terms of service.<\/p>\n

What are Snap Stories? <\/strong>Snap Stories are a collection of Snaps that play in the order they were taken. Snap Stories<\/a> are only available for 24 hours.<\/p>\n

The new mid-roll ads would play in between Snap Stories for verified creators.<\/p>\n\n

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