{"id":135224,"date":"2026-07-15T04:32:51","date_gmt":"2026-07-15T04:32:51","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/15\/googles-mueller-on-first-link-priority-link-obfuscation\/"},"modified":"2026-07-15T04:33:54","modified_gmt":"2026-07-15T04:33:54","slug":"googles-mueller-on-first-link-priority-link-obfuscation","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/15\/googles-mueller-on-first-link-priority-link-obfuscation\/","title":{"rendered":"Google&#8217;s Mueller On First Link Priority &amp; Link Obfuscation"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/07\/83521fc2-d0e7-46c6-bebb-e9c6a199753b-159.jpeg\" loading=\"lazy\" \/><\/p>\n<div id=\"narrow-cont\">\n<p>Google Search Advocate John Mueller responded to a plan to cover a homepage button from Google in hopes {that a} better-worded hyperlink additional down the web page would depend as an alternative. He suspects the individual behind it&#8217;s overthinking it.<\/p>\n<p>The <a href=\"https:\/\/www.reddit.com\/r\/bigseo\/comments\/1uwb1el\/comment\/oxi1l3t\/\" target=\"_blank\" rel=\"noopener\">r\/bigseo thread<\/a> begins with a query a few homepage that hyperlinks to the identical companies web page twice. The primary hyperlink is a \u2018Companies\u2019 button close to the highest, whereas the second sits additional down in an FAQ, worded the way in which the individual needs Google to learn it.<\/p>\n<p>To get the second hyperlink to \u201cwin,\u201d they plan to make the extra distinguished button cease being a hyperlink. It might nonetheless work when somebody clicks it, however the web page\u2019s code wouldn\u2019t name it a hyperlink anymore. That leaves the FAQ hyperlink as the one common hyperlink on the web page pointing to the companies web page.<\/p>\n<p><iframe class=\"sej-iframe-auto-height\" id=\"in-content-iframe\" scrolling=\"no\" data-lazy=\"true\" data-src=\"https:\/\/www.searchenginejournal.com\/wp-json\/sscats\/v2\/tk\/Middle_Post_Text\"><\/iframe><\/p>\n<p>They requested the thread whether or not it might make any seen distinction.<\/p>\n<h2>What Mueller Mentioned<\/h2>\n<p>Mueller replied within the thread:<\/p>\n<blockquote>\n<p>\u201cI believe you\u2019re overthinking it, Google has follow coping with plenty of web sites so I wouldn\u2019t count on you to see any seen change there.<\/p>\n<p>That mentioned, should you wished to experiment with this, I\u2019d counsel doing one thing extra alongside the strains of utilizing CSS \/ JS to place issues on the web page, no matter the place the hyperlink is positioned within the HTML. That reduces the potential damaging side-effects of \u201cbreaking\u201d the HTML (turning hyperlinks into buttons, or comparable, ugh) whereas nonetheless letting you differ the place in your web page\u2019s HTML code.\u201d<\/p>\n<\/blockquote>\n<p>He didn\u2019t say whether or not the primary hyperlink wins. His reply is concerning the dimension of the impact and the price of chasing it.<\/p>\n<h2>Why Anybody Would Attempt This<\/h2>\n<p>The concept behind the plan is known as first hyperlink precedence. It says that when one web page hyperlinks to a different web page twice, Google reads the phrases within the first hyperlink and ignores the second. If that had been true, the button would win and the FAQ hyperlink could be wasted.<\/p>\n<p>Google has by no means clearly outlined \u201cfirst hyperlink precedence.\u201d SEJ\u2019s <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/first-link-priority\/\">ranking factors chapter on first link priority<\/a> traces the concept to a 2008 Rand Fishkin publish and finds nothing to help treating it as a rule you possibly can construct on. Mueller has mentioned earlier than that Google hasn\u2019t outlined the habits, and that no matter anybody figures out about how Google does it right this moment isn\u2019t essentially the way it will work tomorrow.<\/p>\n<p>The concept retains circulating anyway. SEJ\u2019s Roger Montti lined <a href=\"https:\/\/www.searchenginejournal.com\/google-on-diluting-seo-impact-through-anchor-text-overuse\/545635\/\">a similar worry about anchor text dilution<\/a> final April.<\/p>\n<h2>What Google Sees<\/h2>\n<p>Google can run JavaScript, however that doesn\u2019t imply it treats all the pieces clickable as a hyperlink. A hyperlink written the conventional means places the deal with inside a hyperlink tag, which tells Google the place it goes. An deal with parked in another factor for a script to seize isn\u2019t written as a hyperlink in any respect.<\/p>\n<p>Google\u2019s <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\" target=\"_blank\" rel=\"noopener\">links best practices documentation<\/a> says Google can typically solely crawl a hyperlink when it\u2019s an <code><a\/><\/code>factor with an <code>href<\/code> attribute, and that it might probably\u2019t reliably extract URLs from parts that behave like hyperlinks via script occasions.<\/p>\n<p>So the button doesn\u2019t flip right into a hyperlink with its phrases hidden; it stops being a hyperlink. The FAQ hyperlink is unaffected, and guests clicking the button find yourself in the identical place.<\/p>\n<h2>What Mueller Recommended As an alternative<\/h2>\n<p>His suggestion leaves the button alone. You progress the FAQ hyperlink earlier within the web page\u2019s code so it comes first, then use CSS to place all the pieces again the place guests count on it. The code order adjustments, the web page appears the identical, and each hyperlinks keep hyperlinks.<\/p>\n<p>Google\u2019s Martin Splitt made the identical level in <a href=\"https:\/\/www.searchenginejournal.com\/google-seo-links-javascript\/365246\/\">an SEO 101 session<\/a> years in the past, the place his steerage was to make use of correct anchor markup and keep away from buttons and click on handlers as navigation.<\/p>\n<h2>Why This Issues<\/h2>\n<p>Inside anchor textual content has been an web optimization lever for years. That\u2019s why a plan like this sounds affordable. It additionally means your homepage\u2019s major button stops being a hyperlink, and Mueller wouldn\u2019t count on you to see something for it.<\/p>\n<h2>Trying Forward<\/h2>\n<p>First hyperlink precedence has gone unconfirmed since a minimum of 2008, roughly so long as folks have been operating exams to pin it down, and one Reddit reply gained\u2019t finish that. Anybody who retains testing it now has Mueller\u2019s model to work from, which adjustments the order within the code with out taking a hyperlink away. He gave no indication that altering that order would produce a visual distinction.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/googles-mueller-on-first-link-priority-link-obfuscation\/582316\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Search Advocate John Mueller responded to a plan to cover a homepage button from Google in hopes {that a} better-worded hyperlink additional down the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":135225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-135224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Mueller On First Link Priority &amp; Link Obfuscation - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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