{"id":13511,"date":"2022-02-15T15:25:05","date_gmt":"2022-02-15T15:25:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/thinking-big-picture-and-approaching-your-marketing-with-purpose\/"},"modified":"2022-02-15T15:25:05","modified_gmt":"2022-02-15T15:25:05","slug":"thinking-big-picture-and-approaching-your-marketing-with-purpose","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/thinking-big-picture-and-approaching-your-marketing-with-purpose\/","title":{"rendered":"Thinking Big Picture and Approaching Your Marketing With Purpose"},"content":{"rendered":"

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Executing marketing tasks \u201cjust for the sake of it\u201d only causes frustration, lost opportunities, and disconnects between sales and marketing teams in any organization. Unfortunately, this problem is common across all industries in today\u2019s high-pressure, high workload landscape.\u00a0\u00a0<\/span><\/p>\n

What Does it All Mean? Understanding the \u201cWhy\u201d in Your Marketing Efforts.<\/b><\/p>\n

At Goose Digital, we often work with 2 specific types of clients:<\/span><\/p>\n

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  1. Formerly sales-oriented organizations trying to get a stronghold on their marketing<\/span><\/li>\n
  2. Organizations deep into their marketing, trying to navigate an array of marketing programs and platforms<\/span><\/li>\n<\/ol>\n

    Regardless of the client type, we find it always comes down to \u201cwhat does our marketing actually mean?\u201d This issue is universal, no matter your stage in the marketing game.<\/span><\/p>\n

    With that said, in the data era, where reporting and analysis seemingly come from all directions, it can be daunting to decipher meaning and value from the numbers.<\/span><\/p>\n

    The above discussion points immediately bring <\/span>vanity metrics<\/b><\/a> to mind, which include:<\/span><\/p>\n