{"id":13492,"date":"2022-02-15T14:37:06","date_gmt":"2022-02-15T14:37:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/clearbit-launches-new-b2b-data-activation-platform\/"},"modified":"2022-02-15T14:37:06","modified_gmt":"2022-02-15T14:37:06","slug":"clearbit-launches-new-b2b-data-activation-platform","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/clearbit-launches-new-b2b-data-activation-platform\/","title":{"rendered":"Clearbit Launches New B2B Data Activation Platform"},"content":{"rendered":"

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Clearbit<\/a>, a marketing intelligence solutions provider, released a new Data Activation Platform designed to help B2B marketing teams create demand, capture intent and optimize their pipeline.<\/p>\n<\/p><\/div>\n

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The integrated solution leverages Clearbit\u2019s database to provide real-time intelligence that can help teams discover and define ideal companies in their target market. With those insights, marketers can then create precise target audiences, enrich their CRM and MAP systems, personalize their website and customer experience apps and better target advertising and outreach campaigns.<\/p>\n

Key components of the Data Activation Platform include:<\/p>\n

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  • The ability to unmask anonymous website visitors<\/strong> and monitor intent;<\/li>\n

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  • Ideal prospect discovery<\/strong> capabilities<\/strong>\u00a0that allow marketers to look past their existing funnel to find best-fit prospects;<\/li>\n

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  • Audience management\u00a0features<\/strong> that create precise company segments to build campaigns and assign triggers and alerts to activate those audiences across systems; and<\/li>\n

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  • Real-time integrations and APIs<\/strong>\u00a0that empower teams to apply intelligence across their stack.<\/li>\n

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    \u201cWe\u2019ve been fortunate to work with many of the most innovative B2B growth teams in the world, and they\u2019ve taught us that it\u2019s not just about having good data; it\u2019s about activating that data to improve your funnel from top to bottom,\u201d said Ross Moser, CEO of Clearbit, in a statement. \u201cThe ability to apply real-time intelligence to each step of the customer journey \u2013 and optimize experiences in real-time \u2013 is what\u2019s driving success for Clearbit\u2019s customers.\u201d<\/p>\n<\/p><\/div>\n