{"id":134846,"date":"2026-07-12T10:19:38","date_gmt":"2026-07-12T10:19:38","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/12\/perion-wins-best-buy-canadas-308-store-retail-media-network\/"},"modified":"2026-07-12T10:20:38","modified_gmt":"2026-07-12T10:20:38","slug":"perion-wins-best-buy-canadas-308-store-retail-media-network","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/12\/perion-wins-best-buy-canadas-308-store-retail-media-network\/","title":{"rendered":"Perion wins Best Buy Canada’s 308-store retail media network"},"content":{"rendered":"

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Perion Community Ltd. will turn into the end-to-end expertise associate for Greatest Purchase Canada’s in-store digital signage, the 2 firms introduced on June 16, 2026, in a deal that converts the retailer’s 308 shops from fixed-loop promoting screens right into a programmatic, impression-level promoting channel. The settlement provides Perion its full promoting expertise stack contained in the shops: an advert server, a supply-side platform, and header bidding infrastructure, changing the techniques the retailer used beforehand.<\/p>\n

For\u00a0PPC Land<\/strong>, the deal sits inside a wider sample of full-stack expertise suppliers displacing legacy in-store signage techniques at nationwide retail chains, a development the publication has\u00a0tracked across grocery, electronics, and general merchandise retailers throughout 2025 and 2026<\/a>.<\/p>\n

What modified contained in the shops<\/h2>\n

Greatest Purchase Canada Ltd., a completely owned subsidiary of Greatest Purchase Co., Inc. and one of many nation’s largest omnichannel electronics retailers, operated its in-store digital signage on what the businesses describe as a “loop-based” mannequin. Loop-based signage performs a set, pre-scheduled sequence of content material on a steady cycle, with out real-time bidding, with out impression-level reporting, and with out the power for an advertiser to regulate supply mid-campaign based mostly on efficiency.<\/p>\n

The brand new association replaces that mannequin with\u00a0programmatic, impression-level decisioning<\/strong>. Every display screen turns into an individually addressable, biddable unit reasonably than a slot in a set rotation. In keeping with the joint announcement, this shift is meant to extend yield for Greatest Purchase Canada and to present advertisers real-time efficiency metrics that had been beforehand unavailable within the retailer’s offline, in-store setting.<\/p>\n

Thierry Hay-Sabourin, Senior Vice President of Ecommerce, Market and Advertising at Greatest Purchase Canada, mentioned Perion supplies the expertise basis to assist modernize and scale the retailer’s in-store media providing. “A programmatic-first, loopless mannequin allows more practical, measurable experiences for manufacturers and companies, whereas unlocking the precious promoting moments that our in-store setting affords,” Hay-Sabourin mentioned.<\/p>\n

The retailer operates 308 Greatest Purchase, Greatest Purchase Cellular, and Greatest Purchase Categorical shops throughout Canada, in response to the businesses. That retailer rely, mixed with the BestBuy.ca ecommerce property, positions the deployment among the many largest SSP-enabled digital out-of-home networks within the Canadian market as soon as the transition is full, in response to Perion.<\/p>\n

The expertise stack Perion is deploying<\/h2>\n

Perion’s contribution to the partnership spans three distinct layers of its promoting expertise stack, in response to the announcement: an advert server, a supply-side platform (SSP), and header bidding expertise. Collectively, these three elements type what the business typically refers to as a full-stack answer: reasonably than licensing a single level device, the retailer is adopting Perion’s whole chain of infrastructure, from the software program that manages and schedules the artistic by the public sale layer that solicits competing bids for every impression.<\/p>\n

Header bidding, in a\u00a0digital out-of-home (DOOH)<\/strong>\u00a0context, applies the identical underlying mechanism lengthy utilized in net and cell promoting to bodily screens. As an alternative of an advert server calling a single demand supply sequentially, header bidding lets a number of demand sources compete concurrently for every particular person impression earlier than the successful bid is served to the display screen. The approach is one Perion has provided since its 2023 acquisition of Hivestack, a programmatic DOOH firm,\u00a0which PPC Land covered when the deal closed in December 2023<\/a>. Hivestack’s unique providing included a DOOH advert server, an SSP, header bidding, and viewers planning instruments, and that acquired expertise types the spine of what Perion is now deploying inside Greatest Purchase Canada’s shops.<\/p>\n

Tal Jacobson, CEO of Perion, framed the deal as validation of the corporate’s broader industrial technique. “By serving as a foundational infrastructure for a market chief reminiscent of Greatest Purchase Canada, we show that our Perion One technique permits us to win complicated, enterprise-level mandates,” Jacobson mentioned. “We’re making a repeatable playbook to modernize retail media networks globally, making certain sustainable progress and deeper strategic relationships with high-value companions.”<\/p>\n

Perion One is the unified model below which the corporate consolidated its beforehand separate expertise models. PPC Land reported on the launch of that technique on February 3, 2025, when Perion introduced\u00a0it would bring its CTV, DOOH, web, and other advertising units under a single Perion One platform<\/a>, a restructuring that included government appointments spanning income, product, and expertise management.<\/p>\n

The place this matches inside Perion’s monetary outcomes<\/h2>\n

The Greatest Purchase Canada partnership arrives roughly one month after Perion reported its first-quarter 2026 monetary outcomes, and the expansion trajectory in these outcomes supplies helpful context for why a retail media and DOOH mandate of this dimension issues to the corporate. Perion reported\u00a0total revenue of $90.4 million for the quarter ended March 31, 2026 on May 20, 2026<\/a>, a 1% year-over-year improve from $89.3 million.<\/p>\n

Inside that whole, DOOH spend rose 29% year-over-year to $60.6 million, up from $47.2 million in the identical quarter of 2025. Retail media spend elevated 27% to $36.5 million, up from $28.7 million, although Perion’s Chief Monetary Officer Elad Tzubery famous some softness within the client packaged items vertical throughout that quarter. Each figures outpaced the broader market: PPC Land famous that the DOOH class total was forecast to increase 14.5% in 2026, making Perion’s 29% progress in that phase a significant outperformance relative to the class common.<\/p>\n

Perion’s shopper roster spans 52 of the Fortune 100 firms, in response to the corporate’s investor presentation, together with 17 of the 19 largest client and retail firms. A retailer the dimensions of Greatest Purchase Canada, whereas a subsidiary reasonably than a Fortune 100 entity in its personal proper, sits inside the client electronics class the corporate has continued to focus on because it builds out its retail media and DOOH infrastructure enterprise traces.<\/p>\n

Greatest Purchase Canada is just not the one main electronics retailer to maneuver its in-store signage onto a full-stack expertise supplier in 2026.\u00a0Broadsign<\/strong>, a competing out-of-home expertise platform, introduced on April 22, 2026 that JB Hello-Fi, described as Australia’s largest client electronics retailer, was deploying\u00a0the Broadsign Platform across more than 200 stores<\/a>\u00a0to centralize advert operations, integrating with Criteo and Retail Media Works as demand companions.<\/p>\n

The parallel is instructive. Each offers contain a nationwide client electronics chain, each substitute a fragmented or guide strategy to in-store display screen administration with a centralized expertise platform, and each body the shift explicitly round measurement: real-time availability, standardized marketing campaign reporting, and the power to plan, execute, and measure in-store promoting from a single hub reasonably than negotiating placements manually. The place the Greatest Purchase Canada deal differs is in its emphasis on the particular public sale mechanics: Perion’s inclusion of header bidding expertise, alongside its advert server and SSP, alerts that Greatest Purchase Canada’s screens will function with the identical multi-demand-source aggressive bidding construction utilized in programmatic net and CTV promoting, reasonably than a single, negotiated demand relationship.<\/p>\n

Past electronics retail particularly, PPC Land has additionally tracked a wave of grocery-sector in-store retail media launches in 2026 that illustrate how extensively retailers throughout classes are pursuing related infrastructure. The Raley’s Corporations launched an in-store retail media community throughout 208 shops in California, Nevada, and Arizona by a partnership with Grocery TV,\u00a0announced on May 20, 2026<\/a>. Stater Bros. Markets took a phased strategy, partnering with In-Retailer Market on Could 5, 2026 to launch\u00a0programmatic audio across 165 Southern California stores<\/a>, with digital screens deliberate for later within the 12 months.<\/p>\n

What distinguishes these offers from the Greatest Purchase Canada association is scope: the grocery deployments typically added retail media functionality to shops that beforehand had little or no digital in-store promoting infrastructure. Greatest Purchase Canada, against this, already operated digital signage; the change here’s a shift from a\u00a0loop-based<\/strong>, fixed-schedule mannequin to a\u00a0programmatic<\/strong>, auction-driven one.<\/p>\n

The technical distinction between loop-based and programmatic signage<\/h2>\n

The excellence between loop-based and programmatic in-store signage carries particular operational penalties price detailing. A loop-based system performs a predetermined sequence of promoting content material on a set cycle, sometimes negotiated and scheduled properly prematurely of the marketing campaign begin date. Beneath that mannequin, an advertiser buys an outlined variety of performs or an outlined length inside the loop, with restricted means to regulate supply based mostly on real-time efficiency, and with reporting sometimes restricted to affirmation that the content material performed as scheduled reasonably than granular, impression-level information.<\/p>\n

A programmatic, impression-level system replaces that fastened cycle with a bidding course of that happens at or close to the second every particular person impression is served. A number of potential advertisers, related by demand-side platforms, can compete for that particular screen-and-moment mixture, with the successful bid decided algorithmically. This is similar underlying public sale mechanism that has pushed net, cell, and CTV promoting for over a decade, utilized as an alternative to a bodily, in-store display screen community.<\/p>\n

The sensible consequence for Greatest Purchase Canada, in response to the businesses, is\u00a0yield optimization<\/strong>: as a result of every impression is auctioned individually reasonably than offered in bulk as a part of a pre-negotiated loop, the retailer has the potential to seize increased per-impression worth when advertiser demand for a given second, display screen, or retailer location is robust, in contrast with a flat, undifferentiated loop-based price.<\/p>\n

For advertisers and companies, the corresponding profit is measurability. Loop-based in-store promoting has traditionally lacked the granular reporting infrastructure that digital and CTV advertisers count on: affirmation that content material performed, with out verification of foot site visitors, dwell time, or every other publicity sign tied to that particular play. A programmatic, SSP-enabled system is designed to shut that measurement hole, giving advertisers reporting corresponding to what they already obtain from digital show or CTV campaigns.<\/p>\n

Context: Perion’s broader DOOH and retail media build-out<\/h2>\n

The Greatest Purchase Canada partnership is just not an remoted transaction for Perion. It extends a technique the corporate has pursued since its December 2023 acquisition of Hivestack, and one which has turn into a extra distinguished share of the corporate’s total enterprise as its legacy search promoting income has declined. Perion’s Q2 2024 outcomes,\u00a0reported on July 31, 2024<\/a>, confirmed a 39% year-over-year income decline tied to modifications in Microsoft’s Bing search distribution market, whilst the corporate’s retail media phase grew 75% year-over-year to $17.6 million that quarter and its DOOH phase, then together with Hivestack on a professional forma foundation, grew 41%.<\/p>\n

That divergence, between a shrinking search enterprise and rising DOOH and retail media segments, has continued by subsequent quarters. Perion’s Q2 2025 outcomes, introduced August 11, 2025, confirmed\u00a0the company’s advertising solutions segment returning to year-over-year growth for the first time since the third quarter of 2023<\/a>, an 8.3% improve to $80.6 million, pushed considerably by DOOH and retail media efficiency.<\/p>\n

In opposition to that backdrop, a partnership of Greatest Purchase Canada’s scale represents a concrete occasion of the enterprise-level retail media mandates that Perion’s Q1 2026 investor supplies described as central to its 2026 steerage. The corporate’s full-year 2026 steerage, reiterated on Could 20, 2026 regardless of a tender first-quarter adjusted EBITDA determine of $0.5 million, requires contribution ex-TAC between $215 million and $235 million and adjusted EBITDA between $50 million and $54 million.<\/p>\n

What the deal doesn’t handle<\/h2>\n

The joint announcement doesn’t specify a monetary worth for the partnership, nor does it disclose a timeline for the transition from the present loop-based system to full programmatic operation throughout all 308 shops. It doesn’t identify the particular demand-side platforms that can hook up with Perion’s SSP to bid on Greatest Purchase Canada stock, nor does it disclose whether or not the retailer’s present advertiser relationships will transition routinely or require renegotiation below the brand new bidding construction.<\/p>\n

The announcement additionally doesn’t handle measurement methodology intimately: it references “real-time efficiency metrics beforehand unavailable in offline environments” with out specifying what these metrics will embody, how viewers composition or foot site visitors shall be measured on the particular person display screen stage, or whether or not the system will incorporate any of the sales-lift or closed-loop attribution approaches that different retail media networks, together with Grocery TV’s in-store community, have adopted by third-party measurement partnerships.<\/p>\n

Timeline<\/h2>\n
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  • December 13, 2023 – Perion acquires Hivestack for $100 million in money, plus as much as $25 million in performance-based funds, establishing the DOOH advert server, SSP, and header bidding expertise later deployed within the Greatest Purchase Canada partnership.<\/li>\n
  • July 31, 2024 – Perion reviews Q2 2024 outcomes, together with a 75% year-over-year improve in retail media income to $17.6 million and a 41% professional forma improve in DOOH income.<\/li>\n
  • February 3, 2025 – Perion publicizes the Perion One platform, unifying its beforehand separate expertise models below a single model and technique.<\/li>\n
  • August 11, 2025 – Perion reviews Q2 2025 outcomes, with promoting options income returning to year-over-year progress for the primary time since Q3 2023.<\/li>\n
  • March 16, 2026 – Perion information its Type 20-F annual report for fiscal 12 months 2025 with the U.S. Securities and Trade Fee.<\/li>\n
  • April 22, 2026 – Broadsign publicizes that JB Hello-Fi, Australia’s largest client electronics retailer, is deploying the Broadsign Platform throughout greater than 200 shops.<\/li>\n
  • Could 5, 2026 – Stater Bros. Markets companions with In-Retailer Market to launch programmatic audio throughout 165 Southern California grocery shops.<\/li>\n
  • Could 20, 2026 – Perion reviews Q1 2026 monetary outcomes, exhibiting DOOH spend up 29% to $60.6 million and retail media spend up 27% to $36.5 million; the Raley’s Corporations and Grocery TV launch an in-store retail media community throughout 208 shops.<\/li>\n
  • June 16, 2026 – Perion and Greatest Purchase Canada announce the retail DOOH partnership masking 308 Canadian shops.<\/li>\n<\/ul>\n

    Abstract<\/h2>\n

    Who:<\/strong>\u00a0Perion Community Ltd. (NASDAQ and TASE: PERI), an promoting expertise firm headquartered in Tel Aviv and New York, and Greatest Purchase Canada Ltd., a completely owned subsidiary of Greatest Purchase Co., Inc. and considered one of Canada’s largest omnichannel client electronics retailers.<\/p>\n

    What:<\/strong>\u00a0Greatest Purchase Canada chosen Perion as its end-to-end expertise associate for the monetization of its programmatic in-store digital signage community. Perion is deploying its Advert Server, SSP, and header bidding applied sciences throughout the retailer’s 308 shops, changing the earlier loop-based signage system with a programmatic, impression-level decisioning mannequin.<\/p>\n

    When:<\/strong>\u00a0The partnership was introduced on June 16, 2026.<\/p>\n

    The place:<\/strong>\u00a0The deployment covers Greatest Purchase Canada’s community of 308 Greatest Purchase, Greatest Purchase Cellular, and Greatest Purchase Categorical shops throughout Canada.<\/p>\n

    Why:<\/strong>\u00a0The shift from loop-based to programmatic signage is meant to extend yield for Greatest Purchase Canada by impression-level public sale dynamics, whereas giving advertisers real-time efficiency metrics not beforehand out there within the retailer’s in-store, offline setting. For Perion, the deal extends its Perion One technique of successful complicated, enterprise-level retail media mandates, constructing on the DOOH infrastructure it acquired by Hivestack in 2023.<\/p>\n<\/p><\/div>\n