{"id":13468,"date":"2022-02-15T13:31:05","date_gmt":"2022-02-15T13:31:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/your-2022-website-strategy-must-include-these-6-things\/"},"modified":"2022-02-15T13:31:05","modified_gmt":"2022-02-15T13:31:05","slug":"your-2022-website-strategy-must-include-these-6-things","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/your-2022-website-strategy-must-include-these-6-things\/","title":{"rendered":"Your 2022 Website Strategy Must Include These 6 Things"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

I don\u2019t think many would disagree with this statement: Your website is an essential part of your business and a modern marketing strategy.<\/strong><\/p>\n

A business website, when strategized, designed, and built effectively, can be what They Ask, You Answer<\/span><\/a> calls your very \u201cbest salesman\u201d \u2014 answering questions and collecting and nurturing leads while others are asleep, and never needing a vacation.<\/p>\n

But that\u2019s all the more reason the process of redesigning or building a new site can raise heart rates across your team.<\/p>\n

Where the heck should you start?<\/em> There are so many moving parts (design, lead generation, content creation, just to name a few), it can be difficult to know where to begin or even how to begin planning out your website strategy.<\/p>\n

IMPACT has over a decade of experience building websites for our clients, while also helping them successfully establish their online presence. So, in this article, we help you distill down the first things you need to do in order to build or revamp the strategy of your site<\/span><\/a>.<\/p>\n

We\u2019ll share the six most essential pieces that should be a part of your 2022 website strategy:<\/strong><\/p>\n

    \n
  1. Your website\u2019s primary goals<\/li>\n
  2. An inventory of your content<\/li>\n
  3. The story you plan to tell<\/li>\n
  4. A plan for video and new content<\/li>\n
  5. A plan for self-selection<\/li>\n
  6. A technical setup and launch plan<\/li>\n<\/ol>\n

    <\/p>\n

    Free Course:\u00a0Elements of a Great They Ask, You Answer Website<\/a><\/p>\n

    1. Your website goals<\/h2>\n

    One of the first orders of business in creating your website strategy is to determine the primary things you want to achieve with your website \u2014 what are your goals, what does your target audience need to do on your website, what do your site visitors need to convert on?<\/strong><\/p>\n

    \u200b\u200bPerhaps your goals are to boost web traffic or generate leads to meet your sales goals. Whatever they may be, these business goals need to be at the crux of your website strategy. With them defined, you can make data-driven decisions about the pages, user experience, and conversion paths needed to accomplish them.<\/p>\n

    Your target audience might take multiple pathways to accomplish the same goal, but putting in some deep thought for each of these will give you a lot of insight into how to build your website strategy to support each journey.<\/p>\n

    As often the first page audiences encounter on your website, your homepage<\/span><\/a> can play a huge part in accomplishing your goals and is a good place to start planning.<\/p>\n

    Thinking of the homepage, in They Ask, You Answer,<\/em> Marcus Sheridan (keynote speaker, author, and IMPACT partner) prompts the question, \u201cHow do we get them to page two?\u201d<\/p>\n

    Put yourself in your target audience\u2019s shoes and determine what they want and need to do in order to accomplish your goals when they land on your website.<\/p>\n

    Some examples include:<\/p>\n