{"id":134563,"date":"2026-07-10T09:30:35","date_gmt":"2026-07-10T09:30:35","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/10\/marketing-vanguard-at-cannes-why-the-experience-is-the-brand-ft-virgin-voyages-nathan-rosenberg\/"},"modified":"2026-07-10T09:31:40","modified_gmt":"2026-07-10T09:31:40","slug":"marketing-vanguard-at-cannes-why-the-experience-is-the-brand-ft-virgin-voyages-nathan-rosenberg","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/07\/10\/marketing-vanguard-at-cannes-why-the-experience-is-the-brand-ft-virgin-voyages-nathan-rosenberg\/","title":{"rendered":"Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Virgin Voyages\u2019 Nathan Rosenberg"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\" loading=\"lazy\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/07\/marketing-vanguard-virgin-voyages-nathan-rosenberg.png?w=600&amp;h=315&amp;crop=1\" loading=\"lazy\" \/><\/p>\n<div>\n<p>This episode of Advertising Vanguard comes straight from Cannes Lions 2026 as host Jenny Rooney sits down with Nathan Rosenberg, chief advertising and marketing and model experiences officer at Virgin Voyages.\u00a0<\/p>\n<p>They talk about why the very best and most actual advertising and marketing occurs when a buyer is telling their pals the story of what they skilled, how Virgin Voyages turns crew tradition into buyer loyalty, and why repeat charge ought to sit a lot nearer to the middle of promoting technique.<\/p>\n<p><strong>What you\u2019ll be taught:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Why advertising and marketing is irrelevant if the expertise doesn&#8217;t maintain up<\/li>\n<li>How repeat prospects can decrease acquisition prices and alter the expansion equation<\/li>\n<li>Why crew expertise straight shapes buyer expertise and model reminiscence<\/li>\n<li>How Virgin Voyages turned an adults-only cruise mannequin into its clearest differentiator<\/li>\n<li>Why entrepreneurs have to cease drowning in stories they&#8217;ll by no means act on<\/li>\n<li>How AI can amplify artistic groups as an alternative of changing them<\/li>\n<li>Why smooth expertise like empathy, vulnerability and listening at the moment are the toughest management expertise<\/li>\n<\/ul>\n<p><em>This episode is a part of a particular vidcast collection that was recorded stay throughout Cannes 2026 and offered in partnership with Edelman.<\/em><\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/$\/62470776b68b3c0012ad99a8\/marketing-vanguard-at-cannes-why-the-experience-is-the-brand?\" frameborder=\"0\" width=\"100%\" height=\"110px\" allow=\"autoplay\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/txpWKvMDYgA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>About our visitor:<\/strong>\u00a0<\/p>\n<p>Nathan Rosenberg has spent 14 years at Virgin Voyages, constructing one of the distinctive experience-led manufacturers in journey. With 26 years throughout the Virgin group, Nathan brings a deeply human-centered strategy to advertising and marketing, tradition, and model technique.\u00a0<\/p>\n<p>At Virgin Voyages, his work spans far past campaigns. He champions the complete expertise of the model, from how company really feel once they step onto a ship to how crew members are supported to ship memorable service.\u00a0<\/p>\n<p>His philosophy is easy however demanding: if you happen to maintain your folks, they maintain your prospects, and prospects maintain the outcomes.<\/p>\n<p><strong>Episode Highlights:\u00a0<\/strong><\/p>\n<p><strong>[01:22] Actual Advertising Occurs When Clients Inform the Story <\/strong>\u2014 Nathan challenges the concept the advert is the model. In his opinion, the actual advertising and marketing second occurs later, when a buyer is sitting at dinner with pals and telling them what occurred on board. That story, the reminiscence, the precise element they can not cease repeating, is what strikes folks from consciousness to motion. It&#8217;s a sharper method to consider model constructing: not what you say available in the market, however what folks repeat if you find yourself not within the room.<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>[06:21] Why CMOs Ought to Cease Performing Like Value Facilities<\/strong> \u2014 Nathan is direct in regards to the CMO-CFO dynamic: if a corporation solely sees advertising and marketing as a value heart, the CMO will wrestle to outlive or succeed. He argues that advertising and marketing groups are sometimes closest to the shopper, the crew, and the alerts that time to what&#8217;s coming subsequent. That makes advertising and marketing a supply of options, not simply spend. The sharper problem for CMOs is to function like strategic companions who perceive future demand, not departments ready to justify final quarter\u2019s funds.<\/p>\n<p><strong>[07:32] The $3,000 Rebooking Beats the $14 Cocktail<\/strong> \u2014 Nathan shares a transparent instance of value-chain considering. Virgin Voyages might elevate the worth of a drink to squeeze out extra margin, but when that makes the expertise really feel worse, the visitor could not come again. The $3,000 rebooking is price greater than the additional {dollars} on a cocktail. It&#8217;s a easy however highly effective lesson for entrepreneurs: short-term extraction can quietly kill long-term loyalty.<\/p>\n<p><strong>[12:59] Why Saying No Grew to become Virgin Voyages\u2019 Greatest Differentiator<\/strong> \u2014 In a cruise class constructed closely round households, Virgin Voyages made the choice to create a kid-free expertise. On the time, some noticed it as silly. Nathan says it grew to become the primary purpose folks select the model. The lesson will not be that each model must slender its market dramatically. It&#8217;s that readability will be extra highly effective than attain \u2013 when  precisely who you&#8217;re for, your positioning will get sharper.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/marketing-vanguard-at-cannes-why-the-experience-is-the-brand-ft-virgin-voyages-nathan-rosenberg\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This episode of Advertising Vanguard comes straight from Cannes Lions 2026 as host Jenny Rooney sits down with Nathan Rosenberg, chief advertising and marketing and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":134564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2835,2083,4338,35177,4978],"class_list":["post-134563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-advertising-marketing","tag-adweek-podcasts","tag-c-suite","tag-marketing-and-sales","tag-travel-advertising-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. 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