{"id":13440,"date":"2022-02-15T12:26:07","date_gmt":"2022-02-15T12:26:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/4-things-every-content-marketing-team-needs\/"},"modified":"2022-02-15T12:26:07","modified_gmt":"2022-02-15T12:26:07","slug":"4-things-every-content-marketing-team-needs","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/4-things-every-content-marketing-team-needs\/","title":{"rendered":"4 Things Every Content Marketing Team Needs"},"content":{"rendered":"

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\"\"Updated February 15, 2022<\/em><\/p>\n

It\u2019s tempting to think technology can solve all our content marketing woes. And tech does play a role in making content marketers more productive and successful.<\/p>\n

Too often, though, content leaders overlook underlying operational issues that technology alone can\u2019t solve.<\/p>\n

Focus on these four must-have systems, processes, and resources to get your content marketing engine working at top efficiency.<\/span><\/p>\n

1. An editorial resource center<\/h2>\n

Think of your editorial resource center as a spot to document your so-called \u201cWhy?\u201d Why do you create content? What are your goals? How do you operate in a way that\u2019s disciplined and scalable?<\/p>\n

The act of writing these things solidifies your vision and unites your team under a single purpose. And by making those documents easily accessible<\/a>, you enable everyone involved in content to execute on that purpose with clarity.<\/p>\n

Writing down your #content purpose and goals solidifies the vision and unites your team, says @clare_mcd via @CMIContent. <\/a><\/span>Click To Tweet<\/a><\/span><\/p>\n

Your resource center should include:<\/p>\n

Your content marketing strategy<\/h3>\n

Successful content marketers are more likely to have a documented strategy, according to years of research from the Content Marketing Institute.<\/p>\n

Your content marketing strategy document clearly explains key concepts such as audience, personas, buyer journey, and\u00a0content goals<\/a>. You may not refer to it daily or even weekly, but it\u2019s there for team members to refer to when they need to refresh core concepts. It\u2019s also a great onboarding resource for new hires. (Find good advice about how to document your strategy\u00a0here<\/a>.)<\/p>\n

A content planning framework<\/h3>\n

A content framework is a cheat sheet for understanding which projects\u00a0you should greenlight.<\/p>\n

Back in 2016, Autodesk\u2019s Dusty DiMercurio explained that his team uses the organizing mantra of head, heart, and hands for their content framework:<\/p>\n