{"id":13436,"date":"2022-02-15T12:14:11","date_gmt":"2022-02-15T12:14:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-optimise-your-website-for-mobile\/"},"modified":"2022-02-15T12:14:11","modified_gmt":"2022-02-15T12:14:11","slug":"how-to-optimise-your-website-for-mobile","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-optimise-your-website-for-mobile\/","title":{"rendered":"How to optimise your website for mobile"},"content":{"rendered":"

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Visitors to your website expect their user journey to be just as easy on their phone as it is on their desktop. Completing a purchase, downloading content, or getting in touch with you should be straightforward, regardless of device.<\/p>\n

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With nearly 55% of global website traffic generated via mobile devices<\/a>, marketers need to remember mobile visitors when designing their website.<\/p>\n

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\u201cEmbracing the mobile mindset means ensuring that the entire customer journey is responsive, relevant, actionable, and frictionless\u201d HubSpot<\/a><\/p>\n<\/blockquote>\n

What is mobile optimisation?\u00a0<\/h2>\n

Mobile optimisation is when you investigate your site structure, page speed, and site design through the lens of your mobile users. It allows you to create a smooth user experience for every visitor, regardless of device.\u00a0<\/p>\n

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4 tips for optimising your website for mobile<\/h2>\n

1. Choose a responsive design
2. Optimise your images
3. Use lazy loading
4. Make the most of tools<\/p>\n<\/blockquote>\n

\"Read<\/a><\/span><\/span><\/p>\n

1. Choose a responsive design\u00a0<\/h2>\n

It may sound simple, but a well-designed, responsive website always considers the mobile experience.<\/p>\n

Responsive web design is a website that’s designed to adjust to a variety of devices and screen sizes. Responsive websites stay consistent regardless of the device you’re using.<\/p>\n

At Blend, there are a few considerations we always make:<\/p>\n

Mobile screens are much smaller than desktops or laptops. This makes it trickier for the user to move from page to page. That’s why it’s best to make your mobile menu as short and as accessible as possible.\u00a0<\/p>\n

Now, you probably already know what a hamburger menu is, even if the term is unfamiliar. A crucial addition to every responsive website, hamburger menus collapse depending on the size of the screen it\u2019s being viewed on.<\/p>\n

Hamburger menus vary very little in design which means they’re instantly recognisable, creating a smoother user journey.<\/p>\n

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