{"id":13353,"date":"2022-02-15T06:41:48","date_gmt":"2022-02-15T06:41:48","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-write-great-ad-copy\/"},"modified":"2022-02-15T06:41:48","modified_gmt":"2022-02-15T06:41:48","slug":"how-to-write-great-ad-copy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/how-to-write-great-ad-copy\/","title":{"rendered":"How to Write Great Ad Copy"},"content":{"rendered":"

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How to Write Great Ad Copy<\/h3>\n

Paid ads are a cornerstone of a solid digital marketing strategy, but many businesses struggle to get the returns they are looking for on the ads they\u2019re utilising. The most common reason for this is poor ad copy. You have a limited amount of space to get your message out there, so every character must count. Here\u2019s how to write ad copy that drives all the right kinds of traffic to your website.<\/p>\n

#1 \u2013 Be bold and direct<\/h3>\n

This is no time to be shy! Make a bold statement that stakes your claim on the customer\u2019s attention. Focus on your differentiator, whether it\u2019s a product no one else has, a service no one else provides, or your status in the industry. Be straightforward with what you have to offer and why you\u2019re the best at what you do.<\/p>\n

#2 \u2013 Create pressure<\/h3>\n

Okay, so we\u2019re not here to bully customers into parting with their hard-earned money, but it\u00a0is<\/em>\u00a0helpful to create some sense of genuine urgency. For example, having a limited time offer, a limited reward offer, or limiting an offer to the first 100 people to click through to a particular purchase can be a real win for both your business and the customer.<\/p>\n

#3 \u2013 Tap into relevant major events<\/h3>\n

You can also link this up with a relevant calendar event to create even more exposure with the kind of audience you want to attract. For example, if you sell organic and biodegradable home cleaning products, you can have a special that runs through Earth Week or Plastic-Free July. If you service air conditioning and purification systems, you can run a special during World Allergy week, or if you run a yoga studio you can boost class attendance by running specials linked to R U OK Day, International Day of Yoga, or Exercise Right Week.<\/p>\n

#4 \u2013 Go local<\/h3>\n

Don\u2019t forget about your local audience. By including keywords relevant to your business or practice\u2019s physical location, you not only cut down on the number of other businesses that you\u2019re competing with, but you\u2019re also pulling in people who are looking for a service or product near them. People love to support local companies, and you can make this work even if you have several different locations. Approximately\u00a046% of all Google searches<\/a>\u00a0are for local information, and\u00a088% of local searches on mobile<\/a>\u00a0result in a call to the business within 24 hours, so it\u2019s a powerful way to connect and build a loyal, local following.<\/p>\n

#5 \u2013 Create powerful landing pages<\/h3>\n

When someone clicks on a paid ad, you want them to go right into a space dedicated to the focus of that ad. Internet users have an incredibly short attention span and minimal patience for searching, so don\u2019t make them have to find what they\u2019re looking for on a random page or from your home page. Instead, create landing pages that you can direct visitors to from your ad. For example, if you run a plumbing company and have a paid ad for emergency plumbing services, you need a powerful, brochure-like landing page for them to click through to that contains punchy, easy-to-read content about your 24\/7 plumbing services, the issues your team can fix, where you operate, and how to get in touch \u2013 not a service page that lists all your different plumbing services.<\/p>\n

Want the experts to take your business online and make sure your customers hear all about it?\u00a0Our teams<\/a>\u00a0cover every digital marketing service you need, from web design and email marketing to PPC, landing page creation, and social media marketing, and our aim is to give you a digital marketing strategy that works \u2013 no fuss, no big price tags, and no so-called quick fixes \u2013 just\u00a0good marketing done right<\/a>.<\/p>\n<\/p><\/div>\n