{"id":13309,"date":"2022-02-15T02:30:53","date_gmt":"2022-02-15T02:30:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/google-ads-makes-changes-to-automated-extensions\/"},"modified":"2022-02-15T02:30:53","modified_gmt":"2022-02-15T02:30:53","slug":"google-ads-makes-changes-to-automated-extensions","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/google-ads-makes-changes-to-automated-extensions\/","title":{"rendered":"Google Ads Makes Changes To Automated Extensions"},"content":{"rendered":"

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Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.<\/p>\n

Per Google\u2019s research, ad extensions give users an additional way to engage with ads, sometimes showing a 20% lift in click-thru rate (CTR) when four sitelinks are shown in ads.<\/p>\n

Let\u2019s take a closer look at the updates.\n<\/p>\n

Automated Extension Eligibility<\/h2>\n

Ginny Marvin, the official Ads Liaison for Google Ads, announced<\/a> that automated extensions will be eligible to show alongside your manually added extensions. This change will roll out sometime in mid-March.<\/p>\n

The ad extensions<\/a> that will be eligible to show in tandem with manual extensions include:<\/p>\n