{"id":13304,"date":"2022-02-15T02:07:36","date_gmt":"2022-02-15T02:07:36","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/content-marketing-plan-template-with-a-10-step-guideline\/"},"modified":"2022-02-15T02:07:36","modified_gmt":"2022-02-15T02:07:36","slug":"content-marketing-plan-template-with-a-10-step-guideline","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/content-marketing-plan-template-with-a-10-step-guideline\/","title":{"rendered":"Content Marketing Plan Template (With A 10-Step Guideline)"},"content":{"rendered":"

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Content marketing has become so huge that it\u2019s predicted to grow by $417 billion<\/a> between 2021 and 2025.\u00a0<\/p>\n

With such enormous growth, it\u2019s safe to say most organizations have dabbled in producing at least some content by now. But guess what? Only 29% of organizations<\/a> report being extremely or very successful with content marketing in the last 12 months.\u00a0<\/p>\n

One of the main problems we\u2019ve found is that many companies jump into content marketing without a solid plan, posting things willy-nilly and with no clear purpose.\u00a0<\/p>\n

Not only is this ineffective, but it can also erode your credibility, reputation, and brand trust. But no need to beat yourself up over it because it\u2019s a relatively easy fix \u2014 you just need a plan. And we\u2019re going to tell you how to make one.\u00a0\u00a0<\/p>\n

Guidelines for implementing a content marketing plan:\u00a0<\/p>\n

1. Determine your overall content marketing goals and KPI\u2019s<\/p>\n

2. Lay out what you need to achieve your goals<\/p>\n

3. Identify topics that\u2019ll attract your audience<\/p>\n

4. Factor in topics that can drive search traffic<\/p>\n

5. Determine your distribution plan\u00a0<\/p>\n

6. Determine a publishing schedule\u00a0<\/p>\n

7. Assign the right people to each task\u00a0<\/p>\n

8. Determine owners and collaborators for each piece\u00a0<\/p>\n

9. Develop a conversion optimization plan for each piece<\/p>\n

10. Launch!<\/p>\n

Why do you need a content marketing plan?<\/h2>\n

A content marketing plan takes your overall content goals and lays out a course of action to achieve them \u2014 kind of like a game plan or blueprint.\u00a0\u00a0<\/p>\n

You need to have one so you can create content that\u2019s both useful and relevant to your audience. Otherwise, you\u2019ll just be creating clutter.\u00a0
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Here\u2019s your content marketing plan template\u00a0<\/h2>\n

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A 10-step guideline to using our template<\/h2>\n

Now that you\u2019re armed with a content marketing plan template, we\u2019re going to walk through the guidelines step by step. Let\u2019s get started.\u00a0<\/p>\n

Step #1: Determine your overall content marketing goals and KPIs<\/h3>\n

Like they say at the Content Marketing Institute (CMI), you can\u2019t achieve content marketing success unless you understand what success means to your organization.\u00a0<\/p>\n

That\u2019s why the first step in developing your plan is to determine your overall content marketing strategy and goal(s). Why are you creating content at all? What\u2019s your end-game, so to speak?\u00a0<\/p>\n

Some of the most common content marketing goals include the following:\u00a0<\/p>\n