{"id":13301,"date":"2022-02-15T01:55:54","date_gmt":"2022-02-15T01:55:54","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/the-website-scam-no-one-talks-about-25-wordpress-themes\/"},"modified":"2022-02-15T01:55:54","modified_gmt":"2022-02-15T01:55:54","slug":"the-website-scam-no-one-talks-about-25-wordpress-themes","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/15\/the-website-scam-no-one-talks-about-25-wordpress-themes\/","title":{"rendered":"The Website Scam No One Talks About: $25 WordPress Themes"},"content":{"rendered":"

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\"pick-up-truck\"<\/p>\n

Image \u00a9 Markus Spiske, UnSplash<\/p>\n<\/div>\n

\u201cWe spent the equivalent of a mid-size pickup truck and in six months, have gotten one lead from our website,\u201d said the VP of Sales and Business Development about the company\u2019s website.<\/p>\n

I hear stories like this on a regular basis. When I viewed the manufacturer\u2019s website, it was easy to see the mistakes the agency had made. <\/p>\n

1. Instead of an RFQ form, a generic form graced the home page.<\/strong> When I asked why, the VP said, \u201cYes, I questioned that one, too.\u201d<\/p>\n

2. Products were called \u201cServices.\u201d<\/strong> When I pointed this out, the VP said, \u201cWow, I didn\u2019t even notice this.\u201d<\/p>\n

3. The content wasn\u2019t written for the manufacturer\u2019s target audience<\/strong> nor did it explain the benefits of working with the manufacturer.<\/p>\n

4. The website was missing a robust About section<\/strong> that would build trust and credibility with prospects (remember \u2014 prospects are vetting you versus you vetting them).<\/p>\n

The biggest problem, however, was the the WordPress website theme: it was a $25 theme<\/strong> the agency had \u201ccustomized.\u201d <\/p>\n

When the VP heard this, he grew very quiet. What can you say when you\u2019ve spent over $50K on a website and marketing and get one lead?<\/p>\n

The website design scam no one is talking about<\/h3>\n

It\u2019s very easy for any agency or freelancer to make big promises about how they can build you a website that generates leads. <\/p>\n

Most agencies are honest and do great work. <\/p>\n

But some aren\u2019t honest. They lack the design and programming skills, plus marketing and manufacturing expertise, to create a website that will help you grow your business.<\/p>\n

Due to this lack, they simply purchase a low-cost theme, add your logo, branding, and content, and then charge you bucks.<\/p>\n

As a business owner or VP of Marketing, Business Development, etc., you don\u2019t know this is happening \u2014 and why should you? Website design isn\u2019t your job.<\/p>\n

The manufacturers who call us only learn what\u2019s happened six to 12 months down the road \u2014 when they\u2019re not getting leads. Or their website looks terrible on a phone. Or it\u2019s broken. Or they can\u2019t update it.<\/p>\n

What\u2019s the answer to this type of scenario?<\/h3>\n

Well, lots of answers, but one is to fully vet the agency or freelancer you\u2019re going to hire.<\/p>\n

Make sure they really have website design, programming, marketing, and manufacturing expertise. The manufacturing expertise is crucial.<\/strong> An agency or freelancer should be highly knowledgeable about manufacturing and have the portfolio and testimonials to prove it. <\/p>\n

Many will say they have this experience, but most of their work is \u201cB2B,\u201d software, and consumer.<\/p>\n

You can also use our FAQ, \u201cHow Do We Compare Proposals?<\/a>\u201d This FAQ lists the questions you should be asking before you hire anyone.<\/p>\n

Most important, don\u2019t be swayed by a low price or big promises made during a sales pitch. <\/p>\n

Manufacturing is its own specialized niche. You need a team that understands how things work \u2014 especially in today\u2019s pandemic-changed world.<\/p>\n

Off-the-Shelf Website theme: Designed Specifically for Manufacturers<\/h3>\n

If your current website isn\u2019t generating leads or is holding you back from growing your business, check out our Off-the-Shelf Website packages<\/a>.<\/p>\n

A cost-effective alternative to our Custom Build Websites, our Off-the-Shelf Website packages feature a pre-built theme we designed in-house.<\/p>\n

We take this theme and customize it using your logo, images, and content \u2014 relieving you of all the headache and time trying to build a new website yourself or dealing with a freelancer who has limited manufacturing and design expertise.<\/p>\n

Learn More<\/a><\/span><\/span><\/p>\n

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Dianna Huff is the founder and president of Huff Industrial Marketing. She\u2019s also a passionate advocate for Made in USA and a geeky backyard birder.<\/p>\n<\/p><\/div>\n

See more articles by Dianna \u00bb<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n