{"id":13205,"date":"2022-02-14T21:11:07","date_gmt":"2022-02-14T21:11:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/avoid-having-an-advertising-agency-turn-down-your-business\/"},"modified":"2022-02-14T21:11:07","modified_gmt":"2022-02-14T21:11:07","slug":"avoid-having-an-advertising-agency-turn-down-your-business","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/avoid-having-an-advertising-agency-turn-down-your-business\/","title":{"rendered":"Avoid having an advertising agency turn down your business"},"content":{"rendered":"

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\n\t\tagency search & selection<\/a>\t<\/div>\n<\/p><\/div>\n

This post is by<\/em>\u00a0Stephan Argent<\/a>, Founder and Principal at\u00a0Listenmore Inc<\/a>\u00a0offering confidential advisory to marketers looking for truly independent insight and advice they can\u2019t find anywhere else.<\/em><\/p>\n

If you\u2019re getting ready to search for a new agency, you may quickly find out agencies are likely being as choosy about the clients they pitch, as you want to be about choosing them. And if they\u2019re not feeling the love early on in your process, you may find yourself being turned down.<\/p>\n

Don\u2019t get me wrong. Most agencies still want to grow by winning new business and would welcome the opportunity to share their credentials and talk about your business. But when clients get demanding about how much and what they want to see, or unreasonable about timelines, then things become more complicated.<\/p>\n

Since the pandemic began, agencies have had to make some tough calls. Delayed payments, canceled projects, remote working, increased workload, and unprecedented resource retention challenges have all combined to make agencies far more wary about putting more pressure on their teams and their own financial resources.<\/p>\n

So, what should you do if you\u2019re about to search for a new agency? Well, here are a few things to bear in mind:<\/p>\n

Be clear about why you\u2019re doing a search<\/h2>\n

You\u2019d be surprised by how many marketers we meet struggle with clear reasons as to why they\u2019re looking for a new agency.<\/p>\n

We hear everything from \u201cwe don\u2019t like our (insert function here) on our business\u2026\u201d\u00a0<\/em>to \u201ctoo expensive<\/em>\u201d to \u201cwe just want a change<\/em>\u201d \u2013 or (worse) \u2013 \u201cwe just want to see what\u2019s out there<\/em>\u201d. The question about why you want a new agency is crucial because you have to establish if your issue may actually be fixable \u2013 thereby saving you the trouble of a search in the first place. Equally, a clear definition of why you want to start an agency search inevitably leads to a more focused and concise set of criteria when you meet prospective agencies.<\/p>\n

Get the set-up right<\/h2>\n

In addition to doing your homework on yourself and preparing for the process, it\u2019s important to help agencies know what the process looks like ahead of time.\u00a0 This means:<\/p>\n