{"id":132002,"date":"2026-06-21T15:51:57","date_gmt":"2026-06-21T15:51:57","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/21\/make-something-agents-want\/"},"modified":"2026-06-21T15:53:08","modified_gmt":"2026-06-21T15:53:08","slug":"make-something-agents-want","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/21\/make-something-agents-want\/","title":{"rendered":"Make Something Agents Want"},"content":{"rendered":"

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Y Combinator\u2019s motto, \u201cMake one thing individuals need,\u201d was by no means concerning the product. It was about distribution. Construct the factor that finds product-market match, and the individuals come. For 20 years, that distribution ran by way of search engines like google, social algorithms, paid advertisements, and phrase of mouth. All human-mediated channels.<\/p>\n

That modified. Previously six months, Cloudflare, Shopify, Stripe, Supabase, Netlify, and Google every invested in becoming agent-ready<\/a>, constructing for a brand new distribution channel: AI agents that visit websites<\/a>, extract data, examine choices, and full transactions on behalf of the people who despatched them. No person coordinated this. Six corporations in numerous industries noticed the identical factor and constructed for it independently.<\/p>\n

When six corporations in numerous industries construct for a similar customer class independently, the channel is actual.<\/p>\n

Your web site nonetheless must make one thing individuals need. However brokers at the moment are what number of of these individuals discover it. A web site that works for people and fails for brokers is a product with a damaged distribution channel.<\/p>\n