{"id":13199,"date":"2022-02-14T20:59:04","date_gmt":"2022-02-14T20:59:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/tiktok-a-key-part-of-consumers-path-to-purchase\/"},"modified":"2022-02-14T20:59:04","modified_gmt":"2022-02-14T20:59:04","slug":"tiktok-a-key-part-of-consumers-path-to-purchase","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/tiktok-a-key-part-of-consumers-path-to-purchase\/","title":{"rendered":"TikTok A Key Part Of Consumers’ Path To Purchase"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

A global research study finds TikTok is a key part of consumers\u2019 path to purchase, where are increasingly discovering and buying new products.<\/p>\n

The study aims to identify TikTok\u2019s role in and perceptions across the retail consumer journey.<\/p>\n

According to results of the study, the impact of TikTok is translating outside of the platform and into the real world.<\/p>\n

TikTok is reshaping the traditional path to purchase and driving sales at scale.<\/p>\n

Rather than a sales funnel, the path to purchase on TikTok is described as an \u201cinfinite loop.\u201d That means there\u2019s no defined start an end point.<\/p>\n

Instead, consumers enter, exit, and re-enter the sales journey at different stages based on their needs and wants.<\/p>\n

\"TikTokScreenshot from TikTok.com\/business, February 2022.<\/span>