{"id":131295,"date":"2026-06-16T11:48:40","date_gmt":"2026-06-16T11:48:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/16\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\/"},"modified":"2026-06-16T11:49:49","modified_gmt":"2026-06-16T11:49:49","slug":"google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/16\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\/","title":{"rendered":"Google Says Markdown For AI SEO Strips Away The Parts That Matter"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2026\/06\/ai-seo-markdown-247.jpg\" \/><\/p>\n<div id=\"narrow-cont\">\n<p>On a latest Search Off the Report podcast, hosts John Mueller and Martin Splitt pushed again on the thought promoted by AI SEOs that stripped-down, content-only variations are a greater approach to optimize for AI Search. They made the case that every one the issues AI SEOs need to take away are literally helpful for rating.<\/p>\n<h2>Non-Content material Elements Of Internet Pages Matter<\/h2>\n<p>The TL;DR of this half is that HTML is for browsers to render into a visual web page for people, in addition to for display screen readers to learn.<\/p>\n<p>Martin Splitt begins the dialogue by explaining why plain HTML seems to not be the best approach to offer content material to AI brokers and LLMs. The concept is that, along with content material, there\u2019s plenty of different code within the HTML that&#8217;s irrelevant for an LLM or AI agent which may be visiting a website for the content material.<\/p>\n<p><iframe class=\"sej-iframe-auto-height\" id=\"in-content-iframe\" scrolling=\"no\" data-lazy=\"true\" data-src=\"https:\/\/www.searchenginejournal.com\/wp-json\/sscats\/v2\/tk\/Middle_Post_Text\"><\/iframe><\/p>\n<p>The attraction of markdown, then, is that it could actually present the content material in a fashion that breaks freed from all of the HTML that\u2019s meant to make an online web page seen for people or readable by a display screen reader.<\/p>\n<p><em>Splitt explains:<\/em><\/p>\n<blockquote>\n<p>\u201cAnd I believe that\u2019s additionally why individuals suppose it\u2019s good for LLMs, as a result of you&#8217;ve gotten much less stuff, much less tokens. And in case you have a look at an HTML file with out a browser rendering it, in case you simply have a look at the plain HTML in a textual content editor, principally, then it\u2019s laborious to learn the content material, as a result of there\u2019s a lot cruft, a lot stuff in it. There\u2019s all these HTML tags and all this perhaps even inline kinds and all that sort of stuff.\u201d<\/p>\n<\/blockquote>\n<p><em>He additionally praises markdown for the power to nonetheless talk the essence of the content material:<\/em><\/p>\n<blockquote>\n<p>\u201cBut when a Markdown render fails and also you have a look at the Markdown file in a textual content editor, it nonetheless is structured and readable. Like a hyperlink is the phrase of the hyperlink textual content, just like the anchor textual content, after which in sq. brackets after which in regular brackets. It\u2019s in all probability what I might do if textual content was all I had out there.<\/p>\n<p>If I used to be writing an e-mail with out the chance to really hyperlink issues, I might in all probability mark up some type of hyperlink textual content after which put some type of approach to say, like, and that is the place you must go to really see that.<\/p>\n<p>And I believe this minimalism might be what makes individuals suppose, yeah, that is nice for a machine that should perceive this content material, in contrast to HTML.\u201d<\/p>\n<\/blockquote>\n<h2>Changing HTML To Textual content Is Trivial<\/h2>\n<p>Mueller and Splitt famous that regardless of how complicated HTML appears, crawling and making sense of it&#8217;s trivial and really straightforward to do. The promoting level about utilizing markdown for LLMs, that it simplifies crawling and indexing content material, fully breaks down at this level.<\/p>\n<p><em>John Mueller explains:<\/em><\/p>\n<blockquote>\n<p>\u201cI believe the massive factor is that the online with HTML and all the pieces has been round for actually very long time, longer than Markdown. And all the crawlers on the market, have practiced with HTML. And changing HTML into textual content is trivial. There are many libraries on the market that may try this for you. So if you consider what a median net crawler would possibly search for or would possibly want to seek out on a web page to have the ability to perceive it, then in all probability that\u2019s simply HTML.\u201d<\/p>\n<\/blockquote>\n<h2>Markdown Fails For Content material Discovery<\/h2>\n<p>Discovery is when any crawler visits an online web page and discovers different net pages inside a single web site, and likewise from web site to web site.<\/p>\n<p>Splitt mentioned that markdown is concentrated on only one a part of the content material: the content material itself. He defined that this makes it more durable for search engines like google and yahoo to see an online web page within the context of the way it connects to the remainder of a web site\u2019s content material by means of hyperlinks, which assist discovery.<\/p>\n<blockquote>\n<p><em>He defined:<\/em><\/p>\n<p>\u201cYeah, and I imply, the opposite factor is, sure, it\u2019s good that Markdown is normally then specializing in a chunk of content material, however HTML with all of the hyperlinks and navigation and the headers and all that sort of stuff that sort of will get stripped out within the Markdown information that make the web site are necessary to grasp the construction and the way this connects to the remainder of the positioning.<\/p>\n<p>So I suppose that\u2019s additionally a foul factor. If we had been to lose this, that\u2019s in all probability not so good for crawling in Discovery, huh? \u201c<\/p>\n<\/blockquote>\n<h2>Takeaway<\/h2>\n<p>Studying patents and analysis papers, it turns into clear that search engines like google and yahoo see a web site as a set of particular person net pages, but in addition as teams of net pages that belong to sections and classes, and likewise as all the web site itself as an entire. Zoom out, and the web site is however one level amongst hundreds and hundreds of different web sites in a neighborhood of internet sites, self-organized by hyperlinks into classes and high quality ranges.<\/p>\n<p>For search engine optimization, we&#8217;ve to grasp a website from each the zoomed-out and zoomed-in view to conceptualize how all of the items match collectively. The reason being as a result of that\u2019s what search engines like google and yahoo do.<\/p>\n<p>AI-based search engine optimization appears to be hung up on making it straightforward for LLMs and AI brokers to crawl and index content material. Crawling and indexing are legitimate considerations. However by insisting on markdown information, they don&#8217;t seem to be contemplating the basics of discovery and the way trivial it&#8217;s to extract content material from an HTML net web page, which makes markdown information redundant.<\/p>\n<p>Apart from the above points, there may be additionally the one about trustworthiness. There was once a factor known as a key phrase meta tag that some search engines like google and yahoo used to get a touch about what an online web page was about. Naturally, website homeowners and SEOs used it to dump all of the key phrases they needed to rank for, whatever the content material.<\/p>\n<p>I\u2019m not saying that SEOs and web site homeowners are untrustworthy, however search site visitors is cash, and persons are going to do what they\u2019re going to do. So the final consideration is that search engines like google and yahoo won&#8217;t ever belief markdown content material and use it because the canonical when it\u2019s a trivial factor to crawl and extract the unique content material from the HTML.<\/p>\n<p>Circling again to what Mueller and Splitt mentioned, Google insists that the AI search engine optimization insistence on markdown strips away a major quantity of context that issues.<\/p>\n<p><strong>Watch Search Off The Report Episode 111 right here:<\/strong><\/p>\n<p class=\"vcont\"><iframe loading=\"lazy\" title=\"Should I use markdown for my site?\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/Vkn3R6DUJ34?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\/579496\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a latest Search Off the Report podcast, hosts John Mueller and Martin Splitt pushed again on the thought promoted by AI SEOs that stripped-down,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":131296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-131295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Says Markdown For AI SEO Strips Away The Parts That Matter - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2026\/06\/16\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Says Markdown For AI SEO Strips Away The Parts That Matter - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2026\/06\/16\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T11:48:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T11:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2026\/06\/ai-seo-markdown-247.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"Google Says Markdown For AI SEO Strips Away The Parts That Matter\",\"datePublished\":\"2026-06-16T11:48:40+00:00\",\"dateModified\":\"2026-06-16T11:49:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/\"},\"wordCount\":1231,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/ai-seo-markdown-247.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/\",\"name\":\"Google Says Markdown For AI SEO Strips Away The Parts That Matter - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2026\\\/06\\\/16\\\/google-says-markdown-for-ai-seo-strips-away-the-parts-that-matter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/ai-seo-markdown-247.jpg\",\"datePublished\":\"2026-06-16T11:48:40+00:00\",\"dateModified\":\"2026-06-16T11:49:49+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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