{"id":130634,"date":"2026-06-11T13:45:59","date_gmt":"2026-06-11T13:45:59","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/11\/dnastone-takes-aim-at-sex-trafficking-ahead-of-world-cup\/"},"modified":"2026-06-11T13:46:57","modified_gmt":"2026-06-11T13:46:57","slug":"dnastone-takes-aim-at-sex-trafficking-ahead-of-world-cup","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/11\/dnastone-takes-aim-at-sex-trafficking-ahead-of-world-cup\/","title":{"rendered":"DNA&STONE Takes Aim at Sex Trafficking Ahead of World Cup"},"content":{"rendered":"

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The World Cup<\/a> is a worldwide celebration, however there\u2019s a darker facet to the event.<\/p>\n

FIFA predicts some 6.5 million followers will attend video games over the approaching weeks, with almost half coming from abroad. Seattle\u2019s King County Prosecutor\u2019s Human Trafficking Unit not too long ago predicted the event will see a spike in intercourse trafficking and tourism.<\/p>\n

Seattle company DNA&STONE (shortlisted for Adweek\u2019s 2025 Agency of the Year<\/a>) is launching a marketing campaign aimed toward elevating consciousness round intercourse trafficking. Beginning Monday, when Seattle\u2019s Lumen Discipline hosts its first recreation, and lasting at some point of the event, \u201cPoison the Fantasy\u201d consists of broadcast, social, digital show, billboards, projections, and placements round World Cup venues and in bars and eating places on key recreation days.\u00a0<\/p>\n

Whereas predominantly protecting Seattle, the marketing campaign additionally has nationwide attain in Atlanta, Boston, Houston, Miami, Philadelphia, and San Francisco.<\/p>\n

\u201cWe have been learn how to influence this difficulty in probably the most direct method doable. We needed to get to the supply. We have to perceive the motivation of the customer\u2014what’s going to actually get in the best way of them taking motion,\u201d company co-founder Alan Brown advised ADWEEK.\u00a0<\/p>\n

Humanizing the victims on each side was one solution to land hard-hitting messaging. Brown and his colleagues spent the previous 12 months speaking to everybody related to the problem, from cops to pimps, sex-trafficking survivors, and nonprofit and group organizations.<\/p>\n

Paired with daring graphics and imagery that mimics the visible fashion of soliciting websites, the digital show and OOH work characteristic real-life testimonials, together with a daughter who mentioned, \u201cMy dad was shopping for women my age, 16! He not felt protected to me,\u201d and an ex-wife who mentioned, \u201cWhereas he can by no means escape the truth that he used one other human and paid her for it, I can by no means escape the truth that I married an individual who did that.\u201d<\/p>\n

These \u201cDetestimonials,\u201d because the company calls them, present the devastating impact patrons\u2019 actions can have on household and pals.\u00a0<\/p>\n

\u201cWe needed to reduce by way of and attain these patrons in a method that\u2019ll make a distinction, as a result of in any other case it simply turns into wallpaper,\u201d Brown mentioned. \u201cThis isn\u2019t supposed to be an anti-commercial intercourse marketing campaign, or anti-men or something\u2014however we try to be provocative within the messaging.\u201d<\/p>\n

The marketing campaign is solely professional bono, achieved with no consumer, which required DNA&STONE to collaborate with companions together with The Extra We Love, Dunn Lumber, KIRO\/CBS, Pacific Out of doors, and NW Well mannered Society. The OOH work features a QR code directing customers to buysexpayprices.com<\/a>.<\/p>\n

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Not everybody was joyful concerning the marketing campaign shining such a harsh highlight on a controversial topic, notably as North American cities look to point out their greatest face to the world. Brown mentioned some media shops wouldn\u2019t run the work.<\/p>\n

\u201cWe needed to have a whole lot of sincere conversations about how we current our metropolis. Regulation enforcement advised us trafficking wasn\u2019t going to be a major concern. However the truth is, trafficking impacts the whole lot,\u201d Brown mentioned. \u201cSure, Seattle\u2019s a fantastic place. Let\u2019s preserve it that method. Let\u2019s not tolerate this.\u201d<\/p>\n<\/div>\n