{"id":13049,"date":"2022-02-14T13:48:04","date_gmt":"2022-02-14T13:48:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/how-to-land-top-tier-media-coverage-in-13-simple-steps\/"},"modified":"2022-02-14T13:48:04","modified_gmt":"2022-02-14T13:48:04","slug":"how-to-land-top-tier-media-coverage-in-13-simple-steps","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/how-to-land-top-tier-media-coverage-in-13-simple-steps\/","title":{"rendered":"How To Land Top Tier Media Coverage In 13 Simple Steps"},"content":{"rendered":"

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6.<\/strong> Mind-map as many media coverage ideas as you can think of<\/h3>\n

Now let’s say you have around 10 to 15 topics. It’s time to start ideating.\u00a0I do this in a few ways. You may choose another way, but this is what works for me.<\/p>\n

Set yourself a timer for each topic, and push yourself to come up with as many ideas as possible.<\/p>\n

The key here: Don’t allow yourself time to talk yourself out of an idea<\/strong>, no matter how crazy it sounds at this stage.<\/p>\n

By timing yourself you are switching off the part of your brain that logically tries to weed out silly or ridiculous ideas.<\/p>\n

Right now we want them all!<\/p>\n

I choose to open a new blank google doc and type the ideas out, simply because I type quicker than I write.<\/p>\n

7.<\/strong> Select 5 – 8 strong media coverage ideas<\/h3>\n

You want to end up with around 80+ loose ideas.<\/p>\n

Sometimes these are just questions.<\/p>\n

Around 90% of these ideas will not be very good, and that’s fine.<\/p>\n

We only want five to eight good ones that we can validate further.<\/p>\n

Remember, we need to go through the pain of the other 75 bad ideas to get to the five strong ideas.\u00a0<\/p>\n

8.<\/strong> Validate your media coverage ideas with more data<\/h3>\n

Now let’s say we have five strong ideas. It\u2019s time to validate them.<\/p>\n

We need to do a quick feasibility check.<\/p>\n

If the ideas are reliant on data, for example, we need to start searching for the data required, or get a data specialist to find out if the data is there, and to structure it into a format that works for the story.<\/p>\n

I tend to do desk research and reflection at this stage:\u00a0<\/p>\n

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  • Is the data available or is there similar data available?\u00a0<\/li>\n
  • Do the ideas drive an emotional response?\u00a0<\/li>\n<\/ul>\n<\/div>\n