{"id":13014,"date":"2022-02-14T12:07:05","date_gmt":"2022-02-14T12:07:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/5-ideas-to-future-proof-your-content-marketing-career-in-an-ai-age\/"},"modified":"2022-02-14T12:07:05","modified_gmt":"2022-02-14T12:07:05","slug":"5-ideas-to-future-proof-your-content-marketing-career-in-an-ai-age","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/5-ideas-to-future-proof-your-content-marketing-career-in-an-ai-age\/","title":{"rendered":"5 Ideas To Future-Proof Your Content Marketing Career in an AI Age"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-125084 size-medium\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-390x220.png\" alt=\"\" width=\"390\" height=\"220\" data-srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-390x220.png 390w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-600x339.png 600w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-125x71.png 125w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-768x434.png 768w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age-1536x868.png 1536w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/ideas-future-proof-content-marketing-career-ai-age.png 1986w\" data-sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>AI-powered writing tools can simulate human thought in a way that\u2019s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns.<\/p>\n<p>That buys you time to prepare.<\/p>\n<p>My colleague <a href=\"https:\/\/www.linkedin.com\/in\/mattbentley\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Bentley<\/a> predicts that it will be hard to distinguish AI-generated content from human-written content in terms of language usage and writing quality before the decade ends.<span id=\"more-125062\"><\/span><\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Before%20the%20decade%20ends%2C%20it%20will%20be%20hard%20to%20distinguish%20AI-generated%20content%20from%20human-written%20%23content%20in%20language%20and%20quality%2C%20says%20%40matt_bentley%20via%20%40CMIContent.%20%23AI&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Before the decade ends, it will be hard to distinguish AI-generated content from human-written #content in language and quality, says @matt_bentley via @CMIContent. #AI <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Before%20the%20decade%20ends%2C%20it%20will%20be%20hard%20to%20distinguish%20AI-generated%20content%20from%20human-written%20%23content%20in%20language%20and%20quality%2C%20says%20%40matt_bentley%20via%20%40CMIContent.%20%23AI&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<p>A lot of time is spent today answering the question, \u201cWill copywriters be replaced by AI?\u201d and concluding that writers don\u2019t need to worry now. I propose changing the question: \u201cHow can content writers prepare themselves for a world that includes AI-created content?<\/p>\n<p>Here are a few of the things you can do today to ensure your work and skills can\u2019t be replaced by a <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/12\/ai-assisted-content\/\">robot<\/a>:<\/p>\n<h2>1. Learn how to use AI tools to write better content<\/h2>\n<p>AI-based creation-related tools can be a real asset for content marketers who know how to use them to their advantage. They range from writing functional, <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/05\/content-failed-six-tips-evaluate\/\">well-optimized content<\/a> to boosting its development by completing tasks like writing <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/07\/stop-bad-metadata\/\">meta descriptions<\/a> and social media copy.<\/p>\n<p>Here are a few AI tools to enhance your content creation process:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.grammarly.com\/blog\/how-grammarly-uses-ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a> uses AI to identify language that\u2019s awkward, stilted, or unnatural in addition to its standard proofreading review.<\/li>\n<li><a href=\"https:\/\/www.canirank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Can I Rank?<\/a>\u00a0is our AI-powered martech tool that validates content ideas with keyword research or suggests other possibilities to help a page rank.<\/li>\n<li><a href=\"https:\/\/www.copy.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI<\/a> automates the process of producing clean and well-optimized content. It has a library of AI templates based on common copywriting formulas like attention, interest, desire, action (AIDA), and problem-agitate-solution.<\/li>\n<li><a href=\"https:\/\/www.jarvis.ai\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jarvis<\/a> uses AI-powered templates to generate content, automating and optimizing your headlines and social media copy.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-125063\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/jarvis-website.png\" alt=\"\" width=\"395\" height=\"247\" data-srcset=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/jarvis-website.png 395w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/jarvis-website-368x230.png 368w, https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/02\/jarvis-website-125x78.png 125w\" data-sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.jarvis.ai\/templates\" target=\"_blank\" rel=\"noopener noreferrer\">Image source<\/a><\/p>\n<div class=\"content-box-gray\"><strong>HANDPICKED RELATED CONTENT: <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/06\/ai-generated-content-friend-foe\/\">AI-Generated Content: Friend or Foe for Content Creators?<\/a><\/strong><\/div>\n<h2>2. Train in content promotion strategies<\/h2>\n<p>You\u2019re not just a content writer; you\u2019re a marketer. That means you should know how to promote content as well as write it. That right there puts you a step above any AI-writing program.<\/p>\n<p>Promoting content requires an intimate understanding of your space, the audience\u2019s pain points, and how your content and brand products address those challenges. Promotion really encompasses much of the same knowledge required for effective <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/12\/questions-prioritize-content-creation-template\/\">content creation<\/a>.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Future-proof%20your%20%23ContentMarketing%20career%3A%20Use%20the%20knowledge%20for%20great%20creation%20to%20do%20great%20promotion%2C%20says%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Future-proof your #ContentMarketing career: Use the knowledge for great creation to do great promotion, says @AmAVagabond via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Future-proof%20your%20%23ContentMarketing%20career%3A%20Use%20the%20knowledge%20for%20great%20creation%20to%20do%20great%20promotion%2C%20says%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<p>It\u2019s a good idea to brush up on your content promotion skills by learning more about:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/contentmarketinginstitute.com\/2020\/06\/types-backlinks-content\/\">Link building<\/a><\/strong> is the practice of securing the inclusion of links to your content from reputable third-party sites to boost your site\u2019s keyword rankings. It requires you to interact with editors and publishers and persuade them to link back to your content.<\/li>\n<li><strong><a href=\"https:\/\/contentmarketinginstitute.com\/2021\/07\/google-penalizing-syndicated-content\/\">Content syndication<\/a><\/strong> is the practice of republishing your content on platforms like Medium through content aggregators to boost the reach of your content. To do this well, you must be familiar with the online spaces where your target audience hangs out and know how to make your content visible in those spaces.<\/li>\n<li><strong>Social media marketing<\/strong> involves the <a href=\"https:\/\/contentmarketinginstitute.com\/2017\/11\/guide-paid-content-promotion\/\">paid<\/a> and <a href=\"https:\/\/contentmarketinginstitute.com\/2020\/06\/more-traffic-content\/\">unpaid<\/a> promotion of your content, products, and services on Facebook, Instagram, Twitter, etc. It requires knowing which hashtags to use and which groups will be receptive to your content, so it gets the most likes, comments, shares, and ultimately traffic.<\/li>\n<li><strong>Search engine marketing<\/strong> goes hand in hand with search engine optimization. Know how to build <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/09\/ppc-campaigns-weapon-content-marketing\/\">pay-per-click<\/a> advertising campaigns to target your keywords.<\/li>\n<\/ul>\n<div class=\"content-box-gray\"><strong>HANDPICKED RELATED CONTENT: <\/strong><a href=\"https:\/\/contentmarketinginstitute.com\/2021\/09\/content-distribution-everything-need-to-know\/\"><strong>Content Distribution: Everything You Need to Know Right Now<\/strong><\/a><\/div>\n<h2>3. Become a specialist<\/h2>\n<p>It\u2019s common career advice for content writers to focus on a niche or vertical as their area of expertise. Apart from just being a talented writer, you should become a <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/06\/win-subject-matter-experts\/\">subject matter expert<\/a>. Know your space and vertical better than anyone else.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/timsoulo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tim Soulo<\/a>, chief marketing officer at Ahrefs, says, \u201cContent marketers need to be developing deep expertise in the area where they are creating their content. If you\u2019re doing content marketing for a productivity app, you should study productivity, as well as practice it.<\/p>\n<p>\u201cIt\u2019s your knowledge and unique ideas that make your content useful and interesting. Everything else is secondary.\u201d<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Content%20marketers%20need%20to%20be%20developing%20deep%20expertise%20in%20the%20area%20where%20they%20are%20creating%20their%20%23content%2C%20says%20%40timsoulo%20via%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Content marketers need to be developing deep expertise in the area where they are creating their #content, says @timsoulo via @AmAVagabond via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Content%20marketers%20need%20to%20be%20developing%20deep%20expertise%20in%20the%20area%20where%20they%20are%20creating%20their%20%23content%2C%20says%20%40timsoulo%20via%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<p>Some skills you can train in to make yourself more valuable than an AI copywriter include:<\/p>\n<h2>4. Generate demand<\/h2>\n<p>Viewing content creation from the perspective of its business function is essential. By thinking of it in terms of <a href=\"https:\/\/contentmarketinginstitute.com\/2021\/10\/future-demand-gen-content-experiences\/\">demand generation<\/a>, you will better the content to the ultimate business goals. While creating the content, think about such strategies as lead magnets. Create e-books, white paper research studies, etc. Also, think about how to create content from other lead-generation tools, such as writing an article based on a webinar.<\/p>\n<div class=\"content-box-gray\"><strong>HANDPICKED RELATED CONTENT: <a href=\"https:\/\/contentmarketinginstitute.com\/2020\/11\/content-lead-generation-strategy\/\">Make Content Integral to Your Lead Generation<\/a><\/strong><\/div>\n<h2>5. Gain machine-learning skills<\/h2>\n<p>AI content tools can achieve some impressive results, but they\u2019re not yet capable of operating on their own. A person needs to run the AI program. You can improve your value-add as a content marketer by understanding how AI works and the basics of machine learning and natural language processing, and what they can and can\u2019t do. That makes it more likely for your content to be improved by AI tools rather than be replaced by them.<\/p>\n<p><span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Improve%20your%20value-add%20as%20a%20%23content%20marketer%20by%20understanding%20how%20%23AI%20works%2C%20says%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" rel=\"noopener noreferrer\">Improve your value-add as a #content marketer by understanding how #AI works, says @AmAVagabond via @CMIContent. <\/a><\/span><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fcontentmarketinginstitute.com%2Farticles%2Ffuture-proof-content-marketing-career&amp;text=Improve%20your%20value-add%20as%20a%20%23content%20marketer%20by%20understanding%20how%20%23AI%20works%2C%20says%20%40AmAVagabond%20via%20%40CMIContent.&amp;related\" target=\"_blank\" class=\"bctt-ctt-btn\" rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span><\/p>\n<p>You also can learn how to use AI to do data analysis and information-gathering tasks to free up your time for human-involved creation like clever wordplay and creative storytelling. For example, <a href=\"https:\/\/www.washingtonpost.com\/pr\/wp\/2016\/10\/19\/the-washington-post-uses-artificial-intelligence-to-cover-nearly-500-races-on-election-day\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Washington Post uses AI<\/a> for local election result reporting.<\/p>\n<p>Udemy offers a wealth of <a href=\"https:\/\/www.udemy.com\/topic\/machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">courses on the subject of machine learning<\/a> to familiarize yourself with the topic. Meanwhile, tech boot camps like <a href=\"https:\/\/generalassemb.ly\/education\/data-science-immersive\/new-york-city\" target=\"_blank\" rel=\"noopener noreferrer\">General Assembly<\/a> and <a href=\"https:\/\/www.springboard.com\/courses\/data-science-career-track\/\" target=\"_blank\" rel=\"noopener noreferrer\">Springboard<\/a> offer courses in data science.<\/p>\n<div class=\"content-box-gray\"><strong>HANDPICKED RELATED CONTENT:<\/strong> <strong><a href=\"https:\/\/contentmarketinginstitute.com\/2019\/01\/artificial-intelligence-content-marketing\/\">Opportunities for AI in Content Marketing Easily Explained<\/a><\/strong><\/div>\n<h2>Power a human-focused career<\/h2>\n<p>You have two choices: 1. Bury your head in the sand and pretend that the evolution of AI-produced content won\u2019t happen, or 2. Recognize the AI content evolution now and take steps to future-proof your career as a human content marketer.<\/p>\n<p>That choice is yours.<\/p>\n<div class=\"content-box-gray\"><strong>HANDPICKED RELATED CONTENT: <a href=\"https:\/\/contentmarketinginstitute.com\/2020\/01\/ai-tools-smarter-content-marketing\/\">6 AI Tools to Help You Get Smarter in Your Content Marketing<\/a><\/strong><\/div>\n<p><em>Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).\u00a0<\/em><\/p>\n<div class=\"content-box-green\"><em><em>Want to learn how to balance, manage, and scale great content experiences across all your essential platforms and channels? Join us at ContentTECH Summit this March in San Diego.\u00a0<\/em><a href=\"https:\/\/schedule.contenttechsummit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Browse the schedule<\/em><\/a><em>\u00a0or\u00a0<\/em><em><a href=\"https:\/\/content.tech\/?_mc=hsad_CMI_blog\" target=\"_blank\" rel=\"noopener noreferrer\">register today<\/a>. Use the code BLOG100 to save $100.<\/em><\/em><\/div>\n<p><em>Cover image by Joseph Kalinowski\/Content Marketing Institute<\/em><\/p>\n<p><!-- AddThis Advanced Settings above via filter on the_content --><!-- AddThis Advanced Settings below via filter on the_content --><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons above via filter on the_content --><!-- AddThis Share Buttons below via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content --><!-- AddThis Related Posts below via filter on the_content --><!-- AddThis Related Posts generic via filter on the_content --><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/future-proof-content-marketing-career\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI-powered writing tools can simulate human thought in a way that\u2019s both awe-inspiring and a little scary. However, they have a way to go before&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-13014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Ideas To Future-Proof Your Content Marketing Career in an AI Age - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/5-ideas-to-future-proof-your-content-marketing-career-in-an-ai-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ideas To Future-Proof Your Content Marketing Career in an AI Age - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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