{"id":13004,"date":"2022-02-14T11:25:06","date_gmt":"2022-02-14T11:25:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/will-you-b2b-mine-what-15-top-marketers-love-about-b2b-marketing-on-valentines-day\/"},"modified":"2022-02-14T11:25:06","modified_gmt":"2022-02-14T11:25:06","slug":"will-you-b2b-mine-what-15-top-marketers-love-about-b2b-marketing-on-valentines-day","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/will-you-b2b-mine-what-15-top-marketers-love-about-b2b-marketing-on-valentines-day\/","title":{"rendered":"Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day"},"content":{"rendered":"

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\"Love<\/p>\n

It\u2019s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022.<\/p>\n

The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world of opportunities to engage buyers in more meaningful ways.<\/p>\n

When starting out in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I\u2019ve definitely caught the love bug for business to business marketing. What I am most optimistic about in 2022 is our focus on optimizing and elevating the practice of B2B marketing<\/a> by doing some of the things I love most: humanizing marketing, creating more meaningful marketing experiences and giving voice to talent.<\/p>\n

Of course it\u2019s not just me that feels this optimism. To take the temperature of love for B2B marketing, I reached out to some of the most respected and influential voices in the business marketing world plus some of the team at TopRank Marketing and asked: What do you love most about B2B marketing? Of course, the amazing Ann Handley kicked things off with a poem:<\/p>\n

\"Ann
A Love Poem for B2B Marketers by Ann Handley @marketingprofs<\/a><\/strong>
Author, Friend of Lee, Poet Laureate of B2B Marketing<\/strong><\/p>\n

Roses are red
Violets are blue
Are you, blog reader, a
B2B Marketer, too?<\/p>\n

Do you love SEO
Analytics and Ads?
All the B2B basics!
None of them fads.<\/p>\n

Me, too, my sweets!
And don\u2019t forget newsletters!
Which every org needs\u2026
If they only knew better.<\/p>\n

So hugs to you, my B2B friend.
(And your violets of blue.)
I\u2019m glad you\u2019re in love\u2026
With B2B, too.<\/p>\n

Ann really elevates the bar when it comes to content and why shouldn\u2019t she? One of the great opportunities for the B2B marketing world is to break free of status quo and mediocrity and embrace the content formats, styles and narratives that make experiences more meaningful (and less mechanical).\u00a0 So what do other top marketers love about B2B?<\/p>\n

Let us count the ways\u2026<\/p>\n

\u201cI\u2019m in love with B2B buyer engagement. You know, that feeling you get when your content\/message really connects and serves. And you know because they click to read the next related piece or comment and share or reach out with a question. Makes my day! Every. Single. Time.\u201d
\"Ardath
Ardath Albee<\/strong> @ardath421<\/a>
CEO & B2B Marketing Strategist
Marketing Interactions<\/p>\n

\u201cI love that there is not a lot of BS in B2B marketing \u2014 it\u2019s about solving problems. Unlike consumer marketing, B2B marketing is truly designed to make people\u2019s work lives better by lending a helping hand.\u201d
\"Tequia
Tequia Burt<\/strong> @TequiaBurt<\/a>
Editor in Chief, LinkedIn Marketing Solutions Blog
LinkedIn<\/p>\n

\u201cWhat I love about B2B marketing is its precision. B2B \u2013 or any complex sale with multiple decisioning steps and stakeholders \u2013 has a wealth of data you can use to build analytics and machine learning models and deeply understand your customer. Because the volume isn\u2019t as high, you can spend more time learning what your customers need and dialing into fulfilling those needs with precision.\u201d
\"Christopher
Christopher Penn<\/strong> @cspenn<\/a>
Co-Founder and Chief Data Scientist
TrustInsights.ai<\/p>\n

\u201cWhat do I love most about B2B marketing? B2B buyers need to learn about the solutions to complex problems. They need to educate the CFO and the rest of their team why spending money on our solutions will pay off. And so we get to explain the role of AI in cloud computing, the value of customer experience, the importance of data quality, and why content marketing is better than ads. Helping people is fun. And that\u2019s why B2B Marketing is a labor of love.\u201d
\"Michael
Michael Brenner<\/strong> @BrennerMichael<\/a>
CEO
Marketing Insider Group<\/p>\n

\u201cI have a passion for developing relationships as part of my role leading influencer marketing and being an active member in online communities. These relationships go far beyond just a pitch to be part of a campaign and transform into long-term relationships that have both personal and professional benefits.\u201d
\"Justin
Justin Levy <\/strong>@justinlevy<\/a>
Director, Social and Influencer Marketing
Demandbase<\/p>\n

\u201cThere are so many disciplines you can learn if you are in B2B. It\u2019s so much more than just paid ads and creative development on the consumer side. What\u2019s not to like about B2B Marketing? LOL!\u201d
\"Pam
Pam Didner<\/strong> @PamDidner<\/a>
Speaker, Author, Podcaster
Relentless Pursuit<\/p>\n

\u201cThe ability to directly impact business results. Even in long, complex buying cycles, we can drive and measure marketing\u2019s impact where it counts \u2013 on metrics you can buy a beer with!\u201d
\"Matt
Matt Heinz<\/strong> @HeinzMarketing<\/a>
President, Heinz Marketing<\/p>\n

\u201cWhat I love most about B2B Marketing: The gift of humor brings such a joyful surprise to ads! Many marketers mistakenly believe that because the B2B buying cycle is so much more complex, our content must be serious. Nonsense!! Laughter is the best way for marketers to earn trust.\u201d (The Perfect Gift for Valentine\u2019s Day, From Cisco<\/a>)
\"Tim
Tim Washer<\/strong> @timwasher<\/a>
Leap CMO Advisor
Demand Spring<\/p>\n

\u201cI love the opportunity B2B firms have to reimagine marketing. Today, B2B marketers are stewards of brand promise and digital mavens creating new experiences with tech-empowered teams. There is never a dull moment, always a chance to improve, re-think the status quo, learn and grow. xoxo\u201d
\"Katie
Katie Martell<\/strong> @KatieMartell<\/a>
Creator<\/p>\n

\u201cI love that so many B2B marketers fell into the role before falling in love with it. I don\u2019t think you\u2019ll meet many people who said in their career, \u2018I can\u2019t wait to become a B2B marketer\u2019 then again, it\u2019s tough to find a B2B marketer who isn\u2019t passionate about what they do. I think this is because it\u2019s a discipline flourishing with creativity in the face of something traditionally seen as boring. Add to that the increasingly blurred lines between what works in B2C vs. B2B and what\u2019s not to love?\u201d
\"Jason
Jason Miller<\/strong> @JasonMillerCA<\/a>
Marketing Director
CreativeX<\/p>\n

\u201cThe thing that I love about B2B marketing is finding the human, moving stories within even the most techy brands. It\u2019s so rewarding to find that emotional center and bring it to center stage!\u201d
\"Josh
Joshua Nite<\/strong> @NiteWrites<\/a>
Senior Content Marketing Manager
TopRank Marketing<\/p>\n

\u201cThe thing I love most about B2B marketing is that the content is truly about quality. It requires strategy, collaboration and thought that is deeper than just visual cues.\u201d
\"Amy
Amy Otis<\/strong> @amy_otis<\/a>
Account Manager
TopRank Marketing<\/p>\n

\u201cI love the way B2B marketing gives me the chance to tell stories that have defined impact. I can see the words I wrote or the story I told and know that it changed something for someone, and that that change was for the better.\u201d
\"Sam
Sam Kirchoff<\/strong>
Internal Marketing Manager
TopRank Marketing<\/p>\n

\u201cOn Valentine\u2019s Day 2022 as I reflect on what I love the most about B2B marketing, it\u2019s clearly the kind, talented people who I get to work with, from a wide range of B2B industries, and the difference we get to make together in the lives of people around the world.\u201d
\"Lane
Lane R. Ellis<\/strong> @lanerellis<\/a>
Content and Social Media Manager
TopRank Marketing<\/p>\n

For more B2B marketing love and inspiration, check out these posts:<\/p>\n

If you\u2019re feeling inspired, tell us: what do you love most about B2B marketing?<\/p>\n<\/div>\n