{"id":12976,"date":"2022-02-14T09:21:53","date_gmt":"2022-02-14T09:21:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/8-win-back-customer-email-templates-and-examples\/"},"modified":"2022-02-14T09:21:53","modified_gmt":"2022-02-14T09:21:53","slug":"8-win-back-customer-email-templates-and-examples","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/14\/8-win-back-customer-email-templates-and-examples\/","title":{"rendered":"8 Win-Back Customer Email Templates and Examples"},"content":{"rendered":"

<\/a>\n<\/p>\n

\n

Losing an engaged customer can feel a lot like going through a breakup. After all the time and effort it takes to build a customer relationship, watching a person disengage from your company, perhaps never to return, can create a sense of dissatisfaction in even the best entrepreneurs and marketers.<\/p>\n

<\/p>\n

The good news is that sometimes all it takes to bring this customer back is a slight tweak, a discount code, or a little extra attention. Better yet, you don\u2019t even have to personalize your approach to each individual customer for your win-back email campaign to be effective.\u00a0<\/p>\n

This article will share some powerful examples of win-back emails, along with what these brands did right and how you can use these strategies to engage customers and scale your business.<\/p>\n

\n\n

Table Of Contents<\/p>\n<\/summary>\n<\/details>\n

8 win-back email examples and templates<\/h2>\n

Before you create your win-back email sequence, you first need to decide how you want to approach your lapsed customers and entice them to reconnect with you. In this section, we will look at some of the most effective types of win-back emails to reconnect with customers, including some real-life examples of brands that have nailed their campaigns.\u00a0<\/p>\n

We\u2019ve also provided a template to get you started for each strategy we share below. Whether you want your customers revisiting your digital store, resubscribing to your email list<\/a>, or giving valuable feedback, these templates make it easy to write your perfect email to win the customers over.<\/p>\n

1. The \u201cwe miss you\u201d win-back email examples<\/h3>\n

The \u201cwe miss you\u201d email tugs at your reader\u2019s heartstrings. While it may come from a generic template, it never fails to feel personal. It tells your reader that their presence matters and that you noticed they have been inactive.\u00a0<\/p>\n

The sincere \u201cwe miss you\u201d email template:<\/h4>\n

This sincere \u201cwe miss you\u201d email example from bareMinerals goes a step further to make its reader feel valued, adding the phrase \u201ccan you blame us?\u201d To fully leverage the potential of this remarketing campaign, bareMinerals also include a gift card with the discount code \u201cMISSYOU.\u201d There is no room for ambiguity with this win-back email.\u00a0<\/p>\n

\n
\""We<\/figure>\n<\/div>\n

Subject Line<\/strong>: We miss you, [First Name]!\u00a0<\/p>\n

Body<\/strong>: Hey [First name],
Our site doesn\u2019t feel the same without you ?
There\u2019s sadness in the air.
We miss your stellar style.
Here\u2019s a gift to show we care:
[Discount coupon\/Gift card]\n

CTA<\/strong>: Let\u2019s get back together [Links to website]\n

The intimate \u201cwe miss you\u201d email template:<\/h4>\n

Another example of this strategy is this win-back email campaign from Revolve. <\/p>\n

This makeup brand with a predominantly female clientele uses romantic and current language to bring back its customers by reminding them of items that are now back in stock. This works well for clients who might not have been active for a while but could come back with a little extra incentive.\u00a0<\/p>\n

The handwritten date on the top right corner adds another personal touch.\u00a0<\/p>\n

\n
\""Baby<\/figure>\n<\/div>\n

Subject Line<\/strong>: Can we buy you a [product your business sells]?<\/p>\n

Body<\/strong>: Hey [First name]!
We noticed you have been gone for a while, and we miss you too much! ?\u00a0
Can we buy you a [a freebie] to win you back?
Shop worth [amount] to claim [the freebie]\n

CTA: <\/strong>Take me there! [Links to website\/cart]\n

The lonesome \u201cwe miss you\u201d email template:<\/h4>\n

This win-back email from Teespring takes a slightly more dynamic approach, asking its readers to come back while adding a picture of a sad-looking puppy. It takes personalization a step further, as it includes account-specific statistics to remind the reader of the results they have achieved using Teespring\u2019s product.\u00a0<\/p>\n

\n
\""Come<\/figure>\n<\/div>\n

Subject Line<\/strong>: It\u2019s not the same without you, [First Name]\u00a0<\/p>\n

Body<\/strong>: Hey, you\u2019ve been gone, and it\u2019s not the same without you.\u00a0
While you were here, this is what we achieved together. [Add data about the customer\u2019s sales through your platform, money saved on product purchases, or exclusive deals they bagged.]\n

We are stronger together! ?\u00a0 Come back and let\u2019s continue growing!\u00a0<\/p>\n

Call-to-Action<\/strong>: Take me back [Links to website]\n

2. The \u201cdiscount off\u201d win-back email<\/h3>\n

Discounts are an age-old tactic to increase sales and they still work today because people enjoy using them; almost 90%<\/a> of survey respondents in the United States stated that they used coupons for shopping in 2020.\u00a0<\/p>\n

The \u201cdiscount off\u201d win-back email template:<\/h3>\n

This email from Chhapai is clear in its offering: we want you back, and to make that happen, we\u2019ll offer you a discount. <\/p>\n

\"A<\/figure>\n

Subject Line:<\/strong> [X]% off, just for you!<\/p>\n

Body: <\/strong>We would love to have you back in our life and on our site. So, we decided to do something we normally don\u2019t\u2014 add a discount voucher to our already fantastic offer ?\u00a0
This one is just for you!
Make sure to claim it before it expires in [X] days.<\/p>\n

CTA:<\/strong> I want in! [links to website shopping page]\n

3. The \u201cfreebie\u201d win-back email examples<\/h3>\n

Who can resist a free gift? Almost nobody, especially when it\u2019s a free sample of something they really desire. Case in point: Marsh\u2019s customers loved the freebies they were offered so much they skyrocketed the brand\u2019s sales by 2,000%<\/a>.<\/p>\n

The human aversion to losing something, even something insignificant, is a driving factor in our decision-making process. Leverage this psychological loophole in your marketing strategy to remind customers of your brand and bring them back.\u00a0<\/p>\n

The \u201cfreebie\u201d win-back email template:\u00a0<\/h4>\n

This win-back email example from Wisp, a pharmaceutical brand, offers clients a free medical consultation with each order.\u00a0<\/p>\n

\n
\"Another<\/figure>\n<\/div>\n

Subject Line:<\/strong> This one is on us!<\/p>\n

Body:<\/strong> We would love to have you back in our life and on our site.\u00a0
Here is a [freebie] on us if you [insert cause]\n

CTA:<\/strong> I want [the freebie] [links to website shopping page]\n

There are many different freebies you can offer. For example, customers frequently do not complete a purchase because of shipping costs. Offering free shipping can work very well to bring back customers\u2014especially those with abandoned carts.\u00a0<\/p>\n

The \u201cfree shipping\u201d win-back email template:<\/h4>\n

FarFetch offers free shipping for a limited period of 24 hours to entice their customers to make a purchase. This works particularly well for FarFetch because their shipping costs can sometimes be sky-high.\u00a0<\/p>\n

Although this is not specifically a win-back email, their approach works very well to return inactive subscribers who might have strayed for reasons such as shipping costs.\u00a0<\/p>\n

Subject Line:<\/strong> Claim your free delivery now!<\/p>\n

Body:<\/strong> Hey [Customer Name]!
You visited our [insert category] store a little while ago and picked out some excellent items.
We are here to offer you free shipping to seal the deal.\u00a0<\/p>\n

CTA:<\/strong> Finish your purchase [links to a shopping cart]Or, make a whole new one!
CTA: <\/strong>Shop New Items [links to website shopping \u201cNew Collection\u201d page]\n

4. The \u201cFOMO\u201d win-back email example<\/h3>\n

People hate being excluded. Watching an Instagram story of all our friends partying while we are sick in bed or seeing our best friend wear the sweater we had been eyeing for ages does not sit well with us.\u00a0<\/p>\n

You can leverage this feeling while creating your next win-back email sequence. Add a list of best sellers, almost-out-of-stock items, or sample sales to your remarketing email campaign to show lost customers they need to come back ASAP.\u00a0<\/p>\n

The \u201cFOMO\u201d win-back email template:<\/h4>\n

This email from ATG Stores invites readers to check out the new brands and services added to their website.\u00a0<\/p>\n

\n
\""A<\/figure>\n<\/div>\n

You can appeal to the fear of missing out by including social proof of your sales, featuring a limited-time deal, appealing to the sense of exclusivity, etc. Just make sure your reader actively senses the need to be a part of your crowd.\u00a0<\/p>\n

Subject Line: <\/strong>It\u2019s hard to watch you go\u2026<\/p>\n

Body:<\/strong> \u2026especially when things are heating up!
Our new [products or services] just dropped this week and are already selling like hotcakes!
We\u2019d hate it if you, of all people, missed out.\u00a0
Stop. Click. And shop our new range.\u00a0<\/p>\n

Call-to-Action:<\/strong> Take me there [Links to New Collection web page]\n

5. The \u201cjust checking in\u201d win-back email example<\/h3>\n

Sometimes, just a simple nudge is enough to bring back your customer. Asking them how they are and gently reminding them of your presence is a powerful method for engaging with clients and awakening inactive customers.\u00a0<\/p>\n

The \u201cjust checking in\u201d win-back email template:<\/h4>\n

With this \u201djust checking in\u201d win-back email, Saks aims to reconnect with its customers via a simple \u201clong time, no see.\u201d\u00a0<\/p>\n

\n
\""Want<\/figure>\n<\/div>\n

Subject Line:<\/strong> We hope you aren\u2019t lost\u2026<\/p>\n

Body:<\/strong> \u2026just wandering!
Hey [Customer Name]!
It\u2019s been a while since we last saw you. Just checking in to see if we can help you with anything?<\/p>\n

CTA:<\/strong> Talk to me [Links to Customer Service Page]CTA<\/strong>: I was busy, but I am back! [Re-subscribes to an email list]\n

6. The \u201cspecial occasion\u201d win-back email examples<\/h3>\n

Special occasions like birthdays, anniversaries, and festivals are great times to rekindle your bond with inactive subscribers. People are actively looking for gifts for their loved ones and may also have more time to browse selections, search their inboxes for discount codes, and make purchases.\u00a0<\/p>\n

Targeting the festive season to launch a win-back email campaign can bring a delightful spike in your open rates.<\/p>\n

The \u201cbirthday\u201d win-back email template:<\/h4>\n

This email example from Rent The Runway is one way to approach it, giving their customers $25 off for their birthday.\u00a0<\/p>\n

Subject Line: <\/strong>We know it\u2019s your special day!<\/p>\n

Body:<\/strong> Hey [Customer Name]!
We had your birth date encircled with hearts in our calendar!
We know you must have a thousand things to do on your birthday \u2014 monotonous shopping doesn\u2019t have to be one of them.\u00a0
Here is a selection of our best [products] based on your amazing taste!
*AND* $100 off if you shop with us today!<\/p>\n

CTA:<\/strong> Yay! Take me to your store [links to web store]\n

Valentine\u2019s Day win-back email templates:<\/h4>\n
\"\"
Check out our custom ready-made email templates<\/a> available for all GetResponse clients!<\/figcaption><\/figure>\n

You don\u2019t have to look far to find some inspiring email examples for February\u2019s most important date! Fortunately, we\u2019ve already covered this subject excessively. Continue reading:
14 Valentine\u2019s Day Email Campaign Ideas<\/a>
7 Seductive Valentine\u2019s Day Marketing Ideas<\/a><\/p>\n

7. The \u201cfeedback\u201d email template\u00a0<\/h3>\n

Asking people their opinion makes them feel valued and heard. Asking your customers to tell you what they think through a poll, feedback scale, or even a quiz is an effective way to engage them and build metrics for what might have gone wrong. You may not win the estranged customer back, but at least you will get valuable input on what you could do better next time!\u00a0<\/p>\n

The \u201cfeedback\u201d win-back email template:<\/h4>\n

This win-back email from MindValley is a perfect example of the \u201cfeedback\u201d email that aims to learn the reason for inactivity, reminds subscribers of the brand, and generates engagement.<\/p>\n

Subject Line:<\/strong> What made you go? We want to know!\u00a0\u00a0<\/p>\n

Body:<\/strong> Hey [Customer],\u00a0
It hasn\u2019t been the same, and what\u2019s missing is you.\u00a0
You haven\u2019t been engaging with our emails lately, and we\u2019d love to know how we can fix it.\u00a0
Will you help us help you?<\/p>\n

Call-to-Action: <\/strong>I\u2019d love to tell you what isn\u2019t working [Links to survey]\n

8. The \u201cfinal check-in\u201d win-back email template<\/h3>\n

This email is the last attempt to try to re-engage an inactive user. You can use this as an opportunity to ask your customers why they stopped opening your emails, visiting your website, or buying from your online store.\u00a0<\/p>\n

The \u201cemotional final check-in\u201d win-back email template:<\/h4>\n

This email from John Paul Mitchell Systems lets its customers decide one last time whether they want to stay or if they\u2019d instead opt-out. Its body text does a great job of inducing emotion in the reader by adding the phrase \u201csniffle sniffle\u201d to bring alive the personalized message.\u00a0<\/p>\n

Subject Line:<\/strong> Did we mess up?
Body:\u00a0<\/strong>Hey [Customer Name]!
We noticed you no longer open our emails. Or visit our store. Or come see us ?
We understand that life happens and things get in the way, so if you want to move on we won\u2019t stop you. (We will just quietly cry under a table)
In case you got busy and are now ready to jump back and receive future emails, let us know you still want to hear from us! Otherwise, this will be our last email.<\/p>\n

Call-to-Action:<\/strong> I am ready to reconnect [Link to re-subscribe button]\n

Guidelines for an effective win-back email campaign<\/h2>\n

According to Hugo Mercier<\/a>, a cognitive scientist and psychology author, there are three ways to change someone\u2019s mind:<\/p>\n