{"id":129663,"date":"2026-06-04T09:51:28","date_gmt":"2026-06-04T09:51:28","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/04\/masters-of-the-universe-director-travis-knight-doesnt-think-ai-is-a-technology-we-should-fear-but-says-itll-never-replace-the-people-who-give-movies-their-spirit-and-soul\/"},"modified":"2026-06-04T09:52:43","modified_gmt":"2026-06-04T09:52:43","slug":"masters-of-the-universe-director-travis-knight-doesnt-think-ai-is-a-technology-we-should-fear-but-says-itll-never-replace-the-people-who-give-movies-their-spirit-and-soul","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/06\/04\/masters-of-the-universe-director-travis-knight-doesnt-think-ai-is-a-technology-we-should-fear-but-says-itll-never-replace-the-people-who-give-movies-their-spirit-and-soul\/","title":{"rendered":"Masters of the Universe director Travis Knight doesn&#8217;t think AI is a &#8216;technology we should fear&#8217; \u2014 but says it&#8217;ll never replace the people who give movies their &#8216;spirit and soul&#8217;"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"article-body\">\n<hr id=\"elk-147b1d76-c877-4ffa-96d3-6a0bc52a69a9\"\/>\n<ul id=\"elk-54cbfd67-2e67-4a26-b8c9-0cf9eca6b50b\">\n<li><em><strong>Masters of the Universe<\/strong><\/em><strong>&#8216;s director has had his say on AI use within the leisure trade<\/strong><\/li>\n<li><strong>Travis Knight says it should not exchange those that make films and TV reveals<\/strong><\/li>\n<li><strong>Nevertheless, it has it makes use of if it is applied correctly<\/strong><\/li>\n<\/ul>\n<hr id=\"elk-b53169e9-d2e3-40a0-8d3b-0ecfee13d926\"\/>\n<p id=\"elk-f4714a23-fd5b-4226-aeb0-26df63d5e867\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/masters-of-the-universe\" data-url=\"https:\/\/www.techradar.com\/tag\/masters-of-the-universe\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/masters-of-the-universe\"><em>Masters of the Universe<\/em><\/a>&#8216;s director has supplied his opinion on the continued debate surrounding using synthetic intelligence (AI) within the leisure trade.<\/p>\n<p>Forward of the brand new <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/amazon\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.techradar.com\/tag\/amazon\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/amazon\">Amazon<\/a> film&#8217;s launch, Travis Knight completely instructed me that studios should not use AI to exchange those that, in his phrases, give films their &#8220;spirit and soul&#8221;.<\/p>\n<p>Nevertheless, Knight additionally prompt that AI could possibly be helpful to the broader enterprise if these in command of the world&#8217;s greatest leisure firms are &#8220;considerate and cautious&#8221; about its utility.<\/p>\n<div class=\"my-6 w-full overflow-hidden rounded-[10px] lg:my-8\" data-component-name=\"JwPlayer:Carousel\" data-jwp-carousel=\"\" data-jwp-carousel-payload=\"{&quot;ids&quot;:{&quot;playerID&quot;:&quot;APjl6osP&quot;,&quot;searchPlaylistID&quot;:&quot;1v6djO3j&quot;,&quot;divID&quot;:&quot;botr_1v6djO3j_APjl6osP_div&quot;,&quot;fallbackPlaylistID&quot;:&quot;KgQ4BrDw&quot;,&quot;fallbackDivID&quot;:&quot;botr_KgQ4BrDw_APjl6osP_div&quot;,&quot;key&quot;:&quot;ZuubZ0qo8PC91SeYBvrz9lq0zFhLM446gwRNTJacILQ18liS&quot;,&quot;tintLogo&quot;:true,&quot;useSearchPlaylist&quot;:false,&quot;enabled&quot;:true},&quot;signPostingEnabled&quot;:true,&quot;signPostingLinkEnabled&quot;:true,&quot;waitForAdLoad&quot;:false,&quot;hidePlayerOnDesktop&quot;:false,&quot;hidePlayerOnMobile&quot;:false,&quot;hidePlayerOnTablet&quot;:false}\">\n<div class=\"flex flex-nowrap items-center justify-between gap-3 bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-header=\"\">\n<div class=\"flex min-w-0 shrink items-center\"><span class=\"inline-flex items-center gap-1.5 text-sm font-article-heading capitalize leading-5 text-white whitespace-nowrap\"><span class=\"jwp-carousel-title-mobile\"\/><span class=\"jwp-carousel-title-desktop\">Newest Movies From<\/span><span class=\"jwp-carousel-brand inline-flex items-center\" aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techradar.com\/media\/img\/techradar_logo_v2.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><\/span><\/span><\/div>\n<\/div>\n<div class=\"aspect-video w-full min-h-[200px] lg:min-h-[330px] relative overflow-hidden bg-black\" data-jwp-carousel-container=\"\">\n<div class=\"absolute inset-0 size-full items-center justify-center bg-white\" data-jwp-carousel-fallback=\"\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techradar.com\/media\/img\/techradar_logo_v2.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/div>\n<\/div>\n<\/div>\n<figure class=\"van-image-figure inline-layout\" data-bordeaux-image-check=\"\" id=\"elk-a62205d3-7c8c-4c18-8a26-f7163006875e\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:1920px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-1200-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-1024-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-970-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP.jpg\" alt=\"Adam, Cringer, and Teela walking towards Castle Grayskull in Amazon's Masters of the Universe movie\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-1200-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-1024-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-970-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP-320-80.jpg 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/34g8S3cy922AJqMZ4zkMPP.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div><figcaption itemprop=\"caption description\" class=\" inline-layout\"><span class=\"caption-text\">Masters of the Universe has loads of visible results, however none had been made utilizing AI instruments <\/span><span class=\"credit\" itemprop=\"copyrightHolder\">(Picture credit score: Amazon MGM Studios)<\/span><\/figcaption><\/figure>\n<p id=\"elk-9ed9de43-b094-4e40-8bc7-1c112a1eef5a\">Knight&#8217;s feedback come amid a watershed second for the implementation of AI within the leisure sector, different industries, and our wider society.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"elk-9ed9de43-b094-4e40-8bc7-1c112a1eef5a-1\">Certainly, because the nascent expertise turns into an more and more prevalent fixture in our on a regular basis lives and governments wrestle to fast-track laws to maintain the tech in verify amid its ongoing proliferation, companies throughout the globe are  methods to put it to use.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-2 pb-0 mb-4\">\n        <span class=\"&#10;            flex&#10;            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]&#10;            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]&#10;            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold&#10;        \"><br \/>\n            It&#8217;s possible you&#8217;ll like<br \/>\n        <\/span><\/p>\n<\/aside>\n<p>That features the world&#8217;s greatest film and TV makers like Amazon MGM Studios, the aka leisure behemoth behind <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/he-man\" data-url=\"https:\/\/www.techradar.com\/tag\/he-man\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/he-man\">He-Man<\/a>&#8216;s newest big-screen journey, and the studio that lately got here below hearth for saying plans to <a data-analytics-id=\"inline-link\" href=\"https:\/\/deadline.com\/2026\/05\/prime-video-animation-amazon-mgm-studios-aws-genai-creators-fund-1236927561\/\" target=\"_blank\" data-url=\"https:\/\/deadline.com\/2026\/05\/prime-video-animation-amazon-mgm-studios-aws-genai-creators-fund-1236927561\/\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">make three new series for its Prime Video streaming platform via its newly-established GenAI Creators&#8217; Fund<\/a>.<\/p>\n<p><a id=\"elk-5e00f690-29e9-4f88-9680-34e42023cb1d\"\/><\/p>\n<aside data-model-name=\"Amazon Prime\" data-render-type=\"editorial\" data-widget-type=\"review\" class=\"hawk-root\">\n<div class=\"hawk-main-editorial-container\">\n<div>\n<p>As we speak&#8217;s finest Amazon Prime offers<\/p>\n<\/div>\n<\/div>\n<\/aside>\n<p id=\"elk-7a95e11a-1239-4700-85de-31aa94cd1f13\">With quite a few different leisure giants, together with Disney, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/streaming\/netflix\" data-url=\"https:\/\/www.techradar.com\/streaming\/netflix\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/streaming\/netflix\">Netflix<\/a>, and Warner Bros., additionally exploring new avenues to make use of AI to make movies and TV reveals, in addition to, of their phrases, &#8220;enhance&#8221; the person expertise on the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/best\/best-tv-streaming-service-cord-cutting-compare\" data-url=\"https:\/\/www.techradar.com\/best\/best-tv-streaming-service-cord-cutting-compare\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/uk\/best\/best-tv-streaming-service-cord-cutting-compare\">best streaming services<\/a> that they personal, conversations concerning the expertise will proceed to dominate the information cycle for months and years to come back.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-NyyR4AcKRpkTS8ZCjg87p7\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-NyyR4AcKRpkTS8ZCjg87p7 slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Join breaking information, critiques, opinion, prime tech offers, and extra.<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Key amongst these discussions is whether or not AI will finally exchange the writers, artists, animators, administrators, and varied different creatives. Knight, although, believes it will be a darkish day for the trade if such a situation ever got here to cross, even when he is not dead-set in opposition to AI having a job in some facets of the moviemaking sector.<\/p>\n<p id=\"elk-b8288d3d-ec50-4b28-b2ca-b7dbc5a4e0ff\">&#8220;To me, it is all the time concerning the superb creatives who make films,&#8221; the person behind one among this 12 months&#8217;s <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/streaming\/entertainment\/new-movies-2026-guide\" data-url=\"https:\/\/www.techradar.com\/streaming\/entertainment\/new-movies-2026-guide\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/streaming\/entertainment\/new-movies-2026-guide\">new movies<\/a> instructed me. &#8220;They&#8217;re what provides films their spirit and soul.<\/p>\n<p>&#8220;And that is one of many issues I like most about making films,&#8221; he continued. &#8220;You get all of those folks collectively from all these completely different disciplines, and it is solely that mixture of individuals that might have instructed that story that approach.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-2 pb-0 mb-4\">\n        <span class=\"&#10;            flex&#10;            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]&#10;            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]&#10;            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold&#10;        \"><br \/>\n            What to learn subsequent<br \/>\n        <\/span><\/p>\n<\/aside>\n<figure id=\"elk-6324059e-4402-4ba0-9c4f-a2e474d0b72a\">\n<blockquote class=\"vanilla-quoteblock\">\n<p>AI could be a device or it could possibly be a crutch \u2014 and it isn&#8217;t one thing that that we used on this film<\/p><figcaption><cite>Masters of the Universe director Travis Knight<\/cite><\/figcaption><\/blockquote>\n<\/figure>\n<p id=\"elk-169edabe-5686-44e1-bc86-621ac7b7ed64\">&#8220;Now, look, synthetic intelligence could be a device, or it could possibly be a crutch \u2014 and it isn&#8217;t one thing that we used on this film. I attempt to do stuff as a lot as I can virtually. It is my background [in this industry], so I wish to get as a lot stuff in digital camera as potential. We additionally used computer-generated imagery, plenty of simulations, and high-tech stuff to deliver the film to life in one of the best ways, and I like that mixture of the old-fashioned and sensible sort of filmmaking with no matter new tech helps to inform the story that you just&#8217;re telling.<\/p>\n<p>&#8220;It is a very fascinating time for the trade, and I do not know the place it may go,&#8221; the sci-fi fantasy film&#8217;s director added. &#8220;I usually do not assume this expertise is one thing to worry, I simply assume it is one thing that we should be considerate and cautious round.&#8221;<\/p>\n<p><em>Masters of the Universe<\/em> is out now within the UK, and launches within the US and different international locations on Friday, June 5. Earlier than you watch it, discover out if it is price seeing by studying my <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/streaming\/entertainment\/masters-of-the-universe-review\" data-url=\"https:\/\/www.techradar.com\/streaming\/entertainment\/masters-of-the-universe-review\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/streaming\/entertainment\/masters-of-the-universe-review\"><em>Masters of the Universe<\/em> review<\/a>.<\/p>\n<hr id=\"elk-a3d6a533-a886-4f57-bf9d-865ce22cc4f1\"\/><a href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" id=\"elk-8df3058e-aea4-46df-883f-be30797857c4\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"><\/p>\n<figure class=\"van-image-figure pull-right inline-layout\" data-bordeaux-image-check=\"\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:676px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:31.51%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 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Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2026\/06\/04\/masters-of-the-universe-director-travis-knight-doesnt-think-ai-is-a-technology-we-should-fear-but-says-itll-never-replace-the-people-who-give-movies-their-spirit-and-soul\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masters of the Universe director Travis Knight doesn&#039;t think AI is a &#039;technology we should fear&#039; \u2014 but says it&#039;ll never replace the people who give movies their &#039;spirit and soul&#039; - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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