{"id":12901,"date":"2022-02-13T23:38:05","date_gmt":"2022-02-13T23:38:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/13\/20-questions-to-ask-customer-data-platform-vendors-during-the-cdp-demo\/"},"modified":"2022-02-13T23:38:05","modified_gmt":"2022-02-13T23:38:05","slug":"20-questions-to-ask-customer-data-platform-vendors-during-the-cdp-demo","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/13\/20-questions-to-ask-customer-data-platform-vendors-during-the-cdp-demo\/","title":{"rendered":"20 questions to ask customer data platform vendors during the CDP demo"},"content":{"rendered":"

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Data is the lifeblood of high-functioning marketing organizations, which explains why customer data platforms<\/a> are so hot right now. CDPs serve as the \u201csingle source of truth\u201d for the profiles of known and anonymous individuals. CDPs also unify and normalize first-party customer data, improving data accuracy, targeting relevance and marketing campaign velocity. Lastly, CDPs put control of marketing data and technology in marketers\u2019 hands and facilitate compliance with the growing array of data privacy regulations through strong data governance.<\/p>\n

So when it comes time to purchase or upgrade a CDP for your organization, the demo can be the best way to really understand what a particular vendor offers.<\/p>\n

For starters, set up demos within a relatively short time frame of each other to help make relevant comparisons. Also, make sure that all potential users and stakeholders are on the demo call, and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? Are they showing us our \u201cmust-have\u201d features?<\/p>\n

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