{"id":127032,"date":"2026-05-16T03:05:22","date_gmt":"2026-05-16T03:05:22","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/16\/the-end-of-deepfakes-a-uk-startup-fingerprinting-light-to-prove-whats-real-could-crush-global-misinformation-and-75-billion-video-piracy-market\/"},"modified":"2026-05-16T03:06:25","modified_gmt":"2026-05-16T03:06:25","slug":"the-end-of-deepfakes-a-uk-startup-fingerprinting-light-to-prove-whats-real-could-crush-global-misinformation-and-75-billion-video-piracy-market","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/16\/the-end-of-deepfakes-a-uk-startup-fingerprinting-light-to-prove-whats-real-could-crush-global-misinformation-and-75-billion-video-piracy-market\/","title":{"rendered":"The end of deepfakes: A UK startup \u201cfingerprinting\u201d light to prove what\u2019s real could crush global misinformation and $75 billion video piracy market"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"article-body\">\n<hr id=\"elk-d364020b-04a9-455a-9e6b-84db15e30c60\"\/>\n<ul id=\"elk-f146e23f-ff26-45e7-8a91-b0dacd61ef57\">\n<li><strong>Lightmark is attempting to confirm the authenticity of any video \u2013 from any digicam<\/strong><\/li>\n<li><strong>It turns your bodily filming location into the verifiable fingerprint<\/strong><\/li>\n<li><strong>Video piracy and deepfakes could possibly be ended with this tech<\/strong><\/li>\n<\/ul>\n<hr id=\"elk-c9969787-3171-4571-bce8-3285d55ffa6c\"\/>\n<p id=\"elk-16f6c5d2-c5b0-434a-9b68-df7716f5ab83\">UK startup Lightmark claims it has developed a model new method to video authentication, embedding a fingerprint of sunshine into footage when it\u2019s recorded, as a substitute of attempting to determine a approach of verifying authenticity afterwards.<\/p>\n<p>The system works by tweaking movie set lighting in methods so small that the human eye can\u2019t choose up \u2013 however crucially, cameras can.<\/p>\n<p><a id=\"elk-seasonal\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<aside data-block-type=\"embed\" data-render-type=\"fte\" data-skip=\"dealsy\" data-widget-type=\"seasonal\" class=\"hawk-root\"\/>\n<p id=\"elk-16f6c5d2-c5b0-434a-9b68-df7716f5ab83-2\">When a video is then captured beneath these modified situations, it robotically information a hidden signature linked to the bodily atmosphere which can be utilized as a fingerprint to confirm authenticity afterward.<\/p>\n<div class=\"my-6 w-full overflow-hidden rounded-[10px] lg:my-8\" data-component-name=\"JwPlayer:Carousel\" data-jwp-carousel=\"\" data-jwp-carousel-payload=\"{&quot;ids&quot;:{&quot;playerID&quot;:&quot;APjl6osP&quot;,&quot;searchPlaylistID&quot;:&quot;1v6djO3j&quot;,&quot;divID&quot;:&quot;botr_1v6djO3j_APjl6osP_div&quot;,&quot;fallbackPlaylistID&quot;:&quot;KgQ4BrDw&quot;,&quot;fallbackDivID&quot;:&quot;botr_KgQ4BrDw_APjl6osP_div&quot;,&quot;key&quot;:&quot;ZuubZ0qo8PC91SeYBvrz9lq0zFhLM446gwRNTJacILQ18liS&quot;,&quot;tintLogo&quot;:true,&quot;useSearchPlaylist&quot;:false,&quot;enabled&quot;:true},&quot;signPostingEnabled&quot;:true,&quot;signPostingLinkEnabled&quot;:true,&quot;waitForAdLoad&quot;:false,&quot;hidePlayerOnDesktop&quot;:false,&quot;hidePlayerOnMobile&quot;:false,&quot;hidePlayerOnTablet&quot;:false}\">\n<div class=\"flex flex-nowrap items-center justify-between gap-3 bg-zinc-900 px-[14px] py-3\" data-jwp-carousel-header=\"\">\n<div class=\"flex min-w-0 shrink items-center\"><span class=\"inline-flex items-center gap-1.5 text-sm font-article-heading capitalize leading-5 text-white whitespace-nowrap\"><span class=\"jwp-carousel-title-mobile\"\/><span class=\"jwp-carousel-title-desktop\">Newest Movies From<\/span><span class=\"jwp-carousel-brand inline-flex items-center\" aria-hidden=\"true\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techradar.com\/media\/img\/techradar_logo_v2.svg\" alt=\"\" class=\"block h-[18px] w-auto shrink-0 brightness-0 invert\" aria-hidden=\"true\"\/><\/span><\/span><\/div>\n<\/div>\n<div class=\"aspect-video w-full min-h-[200px] lg:min-h-[330px] relative overflow-hidden bg-black\" data-jwp-carousel-container=\"\">\n<div class=\"absolute inset-0 size-full items-center justify-center bg-white\" data-jwp-carousel-fallback=\"\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.techradar.com\/media\/img\/techradar_logo_v2.svg\" alt=\"\" class=\"max-h-12 w-auto\" aria-hidden=\"true\"\/><\/div>\n<\/div>\n<\/div>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-2 pb-0 mb-4\">\n        <span class=\"&#10;            flex&#10;            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]&#10;            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]&#10;            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold&#10;        \"><br \/>\n            You might like<br \/>\n        <\/span><\/p>\n<\/aside>\n<p><a id=\"elk-acd0b5d3-2f21-45d8-b5c7-1902cca12dcd\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<h2 id=\"physical-location-watermarks-3\">Bodily location watermarks<\/h2>\n<p id=\"elk-465588b3-e7c6-4a91-806e-e1ca852527cb\">The resilience of this new sort of system is necessary, the startup says, as a result of it might\u2019t be added after recording, it survives compression and filtering, it doesn\u2019t want specialist instruments (and works with smartphone cameras), and is designed to resist AI hacking makes an attempt.<\/p>\n<p>\u201cI&#8217;m sure we\u2019ve obtained an actual working resolution to one of many largest points within the age of digital communication and media,\u201d founder and inventor Daniel Oblitas Garafulic wrote. \u201cWe will now create an area the place video footage could be trusted past any doubt.\u201d<\/p>\n<p>Lightmark positions the expertise in two separate fields \u2013 firstly, it\u2019s a response to the years-old drawback of on-line piracy. The corporate used the Might 2024 battle between Tyson Fury and Oleksandr Usyk for example, noting that the occasion misplaced greater than \u00a3100 million to unlawful streaming in a single evening.<\/p>\n<p>The corporate says its system may assist determine precisely which digicam feed or venue supply is behind leaking the pirated footage.<\/p>\n<div id=\"slice-container-newsletterForm-articleInbodyContent-RMgzTfPk3cZqBKbBAbFJvK\" class=\"slice-container newsletter-inbodyContent-slice newsletterForm-articleInbodyContent-RMgzTfPk3cZqBKbBAbFJvK slice-container-newsletterForm\">\n<div data-hydrate=\"true\" class=\"newsletter-form__wrapper newsletter-form__wrapper--inbodyContent\">\n<div class=\"newsletter-form__container\">\n<section class=\"newsletter-form__top-bar\"\/>\n<section class=\"newsletter-form__main-section\">\n<p class=\"newsletter-form__strapline\">Signal as much as the TechRadar Professional publication to get all the highest information, opinion, options and steering your enterprise must succeed!<\/p>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<p>Globally, Kearney <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.kearney.com\/industry\/media\/article\/video-content-piracy-using-the-power-of-data-and-analytics-to-capture-a-multibillion-dollar-opportunity\" target=\"_blank\" data-url=\"https:\/\/www.kearney.com\/industry\/media\/article\/video-content-piracy-using-the-power-of-data-and-analytics-to-capture-a-multibillion-dollar-opportunity\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\">says<\/a> the web video piracy market is estimated to be price a staggering $75 billion a 12 months in misplaced income, however by 2028 this might climb to $125 billion because the pattern exhibits no signal of slowing down.<\/p>\n<p>Secondly, the expertise may be used to rule out AI-generated deepfakes and different video-based misinformation campaigns, with the founders crediting deepfakes with fooling three in 4 potential victims.<\/p>\n<p><a id=\"elk-09e89ec0-f4bc-4f53-af6d-42c394574d86\" class=\"paywall\" aria-hidden=\"true\"\/><\/p>\n<p id=\"elk-928e7678-bfad-4729-965e-fb9835d3d4cf\">Lightmark\u2019s work is noteworthy for 2 distinct causes \u2013 the shift from attempting to find out authenticity after content material has circulated to \u201cpre-capture authentication,\u201d and the addition of utilizing bodily \u201ctrusted recording environments\u201d on high of present software program options.<\/p>\n<aside data-component-name=\"Recirculation:ArticleRiver\" data-recirculation-type=\"inline\" data-mrf-recirculation=\"Trending Bar\" data-nosnippet=\"\" class=\"clear-both pt-2 pb-0 mb-4\">\n        <span class=\"&#10;            flex&#10;            after:content-[''] after:flex-1 after:ml-4 after:my-[0.7rem] after:border-t after:border-solid after:border-t-[#ccc]&#10;            before:content-[''] before:flex-1 before:mr-4 before:my-[0.7rem] before:border-t before:border-solid before:border-t-[#ccc]&#10;            font-article-heading pb-0 text-[length:var(--article-river-title--font-size,1em)] uppercase sm:text-[length:var(--article-river-title--font-size,0.875em)] font-bold&#10;        \"><br \/>\n            What to learn subsequent<br \/>\n        <\/span><\/p>\n<\/aside>\n<p>\u201cLightmark turns the lighting in a Ministry of Defence facility, an R&amp;D lab, or a command centre right into a tamper-proof signature on each video filmed inside it,\u201d Bifrost Defence MD Nicholas MacGowan shared.<\/p>\n<p>In a press launch, the startup criticized present methods for being inadequate, with C2PA metadata requirements not protected in opposition to being stripped and AI-based detectors being extra vulnerable to errors.<\/p>\n<p>A UK patent utility for the expertise overlaying 15 core claims has already been filed, and the startup is trying to increase \u00a31.5 million to maneuver from prototype to early business deployments as quickly as 2027.<\/p>\n<p>Lightmark\u2019s expertise could possibly be helpful throughout political speeches, interviews, press conferences and different worldwide discussions, resembling these carried out by the UN. Its builders additionally argue that it may have main implications for protection and intelligence, in addition to warfare crime investigations and frontline reporting amid ongoing geopolitical tensions.<\/p>\n<hr id=\"elk-f46fd962-62fc-4af7-b21e-df595091f1a1\"\/>\n<figure class=\"van-image-figure pull-right inline-layout\" data-bordeaux-image-check=\"\" id=\"elk-cb297f09-d943-4f5c-b081-969d7725b795\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\" style=\"max-width:676px;\">\n<p class=\"vanilla-image-block\" style=\"padding-top:31.51%;\"> <picture data-new-v2-image=\"true\"><source type=\"image\/webp\" srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg.webp 970w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-650-80.jpg.webp 650w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-480-80.jpg.webp 480w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-320-80.jpg.webp 320w\" sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\"\/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78.jpg\" alt=\"Google logo on a black background next to text reading 'Click to follow TechRadar'\" data-srcset=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg 1200w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg 1024w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-676-80.jpg 970w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-650-80.jpg 650w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-480-80.jpg 480w, https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78-320-80.jpg 320w\" data-sizes=\"(min-width: 1000px) 970px, calc(100vw - 40px)\" loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78.jpg\" data-pin-media=\"https:\/\/cdn.mos.cms.futurecdn.net\/diM9tpwF2Lz85R8q85CT78.jpg\" class=\"rounded-[var(--image--border-radius,0)] pull-rightinline\"\/>\n<\/picture><\/p>\n<\/div>\n<\/div>\n<\/figure>\n<p id=\"elk-cdd8e80c-0eee-49ee-a436-55c20a26cf98\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" target=\"_blank\" data-url=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWFJsWTJoeVlXUmhjaTVqYjIwb0FBUAE?hl=en-GB&amp;gl=GB&amp;ceid=GB%3Aen\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em><strong>Follow TechRadar on Google News<\/strong><\/em><\/a> and<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" target=\"_blank\" data-url=\"https:\/\/www.google.com\/preferences\/source?q=techradar.com\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\"><em> <\/em><em><strong>add us as a preferred source<\/strong><\/em><\/a><em> to get our knowledgeable information, evaluations, and opinion in your feeds.<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; 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