{"id":126105,"date":"2026-05-09T07:24:40","date_gmt":"2026-05-09T07:24:40","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/09\/how-keisha-taylor-starr-turned-ion-into-a-womens-sports-powerhouse-in-24-months\/"},"modified":"2026-05-09T07:25:36","modified_gmt":"2026-05-09T07:25:36","slug":"how-keisha-taylor-starr-turned-ion-into-a-womens-sports-powerhouse-in-24-months","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/09\/how-keisha-taylor-starr-turned-ion-into-a-womens-sports-powerhouse-in-24-months\/","title":{"rendered":"How Keisha Taylor Starr Turned ION Into a Women&#8217;s Sports Powerhouse in 24 Months"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/05\/marketing-vanguard-scripps-networks-keisha-taylor-starr.png?w=600&amp;h=315&amp;crop=1\" \/><\/p>\n<div>\n<p>EVP, GM, or CMO\u2014why choose one if you might be all three?\u00a0<\/p>\n<p>On this episode of Advertising and marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and normal supervisor of Scripps Networks at The E.W. Scripps Firm, proves that intersectionality and a various skillset can take your advertising and marketing sport to the following degree.\u00a0<\/p>\n<p>Tune in for his or her dialogue on how strategic repositioning can drive record-breaking viewers engagement, why entrepreneurs should stability artistic threat with monetary rigor and the management strikes required to form an trade constructed for numerous voices.\u00a0<\/p>\n<p>What you\u2019ll be taught:<\/p>\n<ul class=\"wp-block-list\">\n<li>Find out how to transition from CMO to Common Supervisor by gaining P&amp;L possession<\/li>\n<li>Why sports activities franchises are important programming investments<\/li>\n<li>The technique behind rebranding a legacy community for brand new audiences<\/li>\n<li>Find out how to stability artistic ambition with monetary rigor as a CMO<\/li>\n<li>The significance of numerous illustration in management and decision-making<\/li>\n<li>Find out how to broaden sports activities definition and create inclusive programming<\/li>\n<\/ul>\n<p>With a profession spanning company work at BBDO, management roles at CNN, Turner Broadcasting, and Warner Bros. Discovery, in addition to expertise in collegiate sports activities advertising and marketing, Keisha has constantly pushed progressive transformations throughout information, leisure, and sports activities properties.\u00a0<\/p>\n<p>Her management in ION\u2019s rebrand right into a normal leisure community with pioneering ladies\u2019s sports activities programming has resulted in record-breaking viewers engagement and Google TV\u2019s most-watched free reside channel designation in 2024, demonstrating how CMOs can stability artistic imaginative and prescient with monetary accountability.\u00a0<\/p>\n<p><iframe loading=\"lazy\" data-lazy=\"true\" data-src=\"https:\/\/embed.acast.com\/$\/62470776b68b3c0012ad99a8\/keisha-taylor-starr-turned-ion-womens-sports-power-house?\" frameborder=\"0\" width=\"100%\" height=\"110px\" allow=\"autoplay\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"How Keisha Taylor Starr Turned ION Into a Women&#039;s Sports Powerhouse in 24 Months\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/cJmI1G020qQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h4 class=\"wp-block-heading\"><strong>Episode Highlights:\u00a0<\/strong><\/h4>\n<p><strong>[05:53] Connection Is Your Aggressive Benefit in a Fragmented Media Panorama<\/strong> \u2014 Keisha emphasizes that the fashionable media setting calls for a basic shift from competing on content material quantity to competing on viewers connection, explaining that in an period the place viewing is asynchronous and audiences scatter throughout infinite platforms, connection turns into the differentiator that conventional networks can now not assure. Her strategic response is to anchor programming round common connectors, whether or not that\u2019s native information, reside sports activities or experiential occasions, that create real causes for audiences to collect.\u00a0<\/p>\n<p><strong>[08:08] Make Early Strategic Bets on Underserved Audiences Earlier than Rivals Do<\/strong> \u2014 Keisha demonstrates how profitable model repositioning requires figuring out viewers gaps and committing assets earlier than market saturation happens. Whereas many networks had been nonetheless discussing ladies\u2019s sports activities as a pattern, Scripps made the calculated determination to construct franchise-level programming, i.e., their devoted WNBA broadcasts on Friday nights and NWSL video games on Saturday nights, creating structural shortage in premium programming time. This early mover benefit addressed an actual shopper friction level: Sports activities followers battle to seek out their groups throughout fragmented broadcast rights and platforms. The outcome was record-breaking engagement, together with seven WNBA broadcasts averaging over 1 million viewers\u2014metrics that had been beforehand unattainable outdoors conventional sports activities.\u00a0<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>[12:04] Hyperlink Each Advertising and marketing Funding to Enterprise Worth, Not Simply Creativity<\/strong> \u2014 Keisha explains that the elemental pressure between artistic advertising and marketing ambition and monetary accountability emerges when CMOs acquire P&amp;L accountability. As a conventional CMO, the intuition was to pursue daring, attention-grabbing campaigns that differentiated the model within the market\u2014a purpose that usually conflicted with price self-discipline. As soon as answerable for margins, her analysis framework shifted dramatically: Artistic excellence solely justifies funding if it generates tangible enterprise worth by viewers progress, advertiser satisfaction, or income elevate. CMOs going through comparable strain ought to reframe monetary rigor not as a limitation however as a clarifying device that helps determine which advertising and marketing actions really drive enterprise progress versus people who primarily fulfill inner artistic ambitions.<\/p>\n<p><strong>[22:23] Increase Your Definition of Sport for Larger Viewers Engagement<\/strong> \u2014 Keisha\u2019s portfolio technique at ION intentionally broadens the definition of \u201csport\u201d to incorporate cheerleading competitions, ladies\u2019s faculty basketball and rising athletic classes relatively than treating them as peripheral content material. This inclusive positioning serves twin strategic functions: It captures substantial however beforehand underserved audiences (every area of interest represents hundreds of thousands of passionate followers), and it alerts organizational values alignment with more and more numerous shopper bases. CMOs managing leisure or media properties ought to apply this framework by mapping viewers ardour clusters past conventional class definitions, figuring out which niches are substantial sufficient to justify devoted programming or product growth and intentionally positioning organizational alignment with underrepresented communities as a aggressive and values-driven benefit.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/brand-marketing\/how-keisha-taylor-starr-turned-ion-into-a-womens-sports-powerhouse-in-24-months\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EVP, GM, or CMO\u2014why choose one if you might be all three?\u00a0 On this episode of Advertising and marketing Vanguard, Keisha Taylor Starr, EVP, CMO,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":126106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[4338,2965,6729,3705,5279],"class_list":["post-126105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-c-suite","tag-leadership-talent","tag-marketing-vanguard","tag-sports","tag-sports-marketing-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Keisha Taylor Starr Turned ION Into a Women&#039;s Sports Powerhouse in 24 Months - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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