{"id":125506,"date":"2026-05-04T21:41:11","date_gmt":"2026-05-04T21:41:11","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/04\/we-just-dropped-our-sms-prices-heres-why-we-did-it\/"},"modified":"2026-05-04T21:42:28","modified_gmt":"2026-05-04T21:42:28","slug":"we-just-dropped-our-sms-prices-heres-why-we-did-it","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/04\/we-just-dropped-our-sms-prices-heres-why-we-did-it\/","title":{"rendered":"We just dropped our SMS prices: Here\u2019s why we did it"},"content":{"rendered":"

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I\u2019m going to skip the entire announcement schtick, the place I might construct up the stress, and simply say it: Omnisend simply lowered its SMS costs. Within the US, it now begins at $0.007 per message, relying on sending quantity.<\/p>\n

I see many different platforms elevating their costs, so we went the opposite method. On objective and unapologetically.<\/p>\n

And it\u2019s not like I have to justify it to you now, however I do wish to clarify why. As a result of I feel it says one thing vital about the place SMS is headed and the way we take into consideration our relationship with the manufacturers that use Omnisend.<\/p>\n

SMS is important, not experimental<\/h2>\n

For a very long time, SMS was handled like a bonus channel. You\u2019d bolt it on once you felt prepared, once you had funds left over, once you\u2019d \u201cdiscovered electronic mail first.\u201d A number of manufacturers are nonetheless in that mindset.<\/p>\n

However the knowledge says they need to transfer on.<\/p>\n

Our 2026 Ecommerce Marketing Report<\/a> analyzed 321 million SMS messages despatched by over 150,000 manufacturers in 2025. SMS quantity grew by a powerful 40% 12 months over 12 months. SMS click on charges greater than doubled. And automatic SMS messages, triggered by buyer conduct, generated a median of $0.74 per ship, in comparison with simply $0.15 for normal campaigns.<\/p>\n

If that\u2019s not a income engine, I don\u2019t know what’s.<\/p>\n

SMS works as a result of it\u2019s rapid and private in a method that no different channel is. We preserve our telephones close by more often than not. We discover the notifications. And relating to SMS, we regularly additionally learn them inside minutes.\u00a0<\/p>\n

Not many channels can provide this type of directness. Not even electronic mail. And positively not in adverts.<\/p>\n

Should you\u2019re one of many manufacturers that figured this out early \u2013 congrats on constructing on that benefit. However I\u2019m at all times questioning, why haven\u2019t extra manufacturers adopted but?<\/p>\n

Will it repay?<\/h2>\n

I\u2019m not going to faux that SMS adoption has been frictionless. The per-message price of SMS has been an actual hesitation, particularly for those who\u2019re a smaller ecommerce model.\u00a0<\/p>\n

You\u2019re already spending on electronic mail. You\u2019re already spending on adverts. Now you get the stress of including one other channel with a variable price, which scales along with your sends. In such a case, you will need to have plenty of confidence that ROI will comply with.\u00a0<\/p>\n

However we\u2019ve seen that confidence repay for the manufacturers that dedicated.\u00a0<\/p>\n

Kate Backdrop<\/a> sells pictures provides globally. They mixed SMS flash gross sales, push notifications, and automatic workflows right into a single omnichannel program and walked away with a 1:300 ROI.<\/p>\n

CLVmaxers<\/a>, a boutique retention company in our Accomplice Program, took on a consumer referred to as Rockin Royalty and rebuilt their electronic mail and SMS system from scratch. Six months later, open charges went from below 15% to over 65%.<\/p>\n

We even have Vagari Bags<\/a>, a boutique journey equipment model, that added SMS alongside their electronic mail workflows. They hit 6-7% click on charges with a 1:121 ROI on SMS campaigns.\u00a0<\/p>\n

The great thing about all of it is that there aren\u2019t edge instances. This occurs to manufacturers day-after-day once they determine to make use of SMS strategically inside a correct automation stack and deal with it as an actual channel.<\/p>\n

So we lowered the worth, as a result of it was the proper transfer<\/h2>\n
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\"Promotional<\/figure>\n<\/div>\n

Omnisend is customer-funded, so once they win, we win. Meaning each enterprise choice we make has to carry up in opposition to one query: does this work for the individuals utilizing the platform?<\/p>\n

When manufacturers pay much less per SMS, they ship extra. After they ship extra, they make more cash. After they make more cash, they keep and develop with us. None of that is difficult.\u00a0<\/p>\n

So reducing these costs wasn\u2019t charity or a flash sale. It merely made sense for us.<\/p>\n

And if I\u2019m being fully sincere, we might do it. The dimensions we\u2019ve reached and the infrastructure we\u2019ve constructed gave us the room to make this transfer with out reducing corners on the product or the assist staff. So we did.<\/p>\n

Some platforms increase costs as a result of they will. We lowered ours for a similar motive.<\/p>\n

And it\u2019s not misplaced on me that it\u2019s not a small factor to do. In an trade the place the default transfer is to guard margins on the buyer\u2019s expense, going the opposite method takes a sure sort of confidence. We’ve that confidence.<\/p>\n

What this implies for you<\/h2>\n

So what does all of this imply for you? Will depend on the place you might be proper now.<\/p>\n