{"id":125188,"date":"2026-05-02T14:46:08","date_gmt":"2026-05-02T14:46:08","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/02\/3-things-i-learned-about-sales-marketing\/"},"modified":"2026-05-02T14:47:32","modified_gmt":"2026-05-02T14:47:32","slug":"3-things-i-learned-about-sales-marketing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/05\/02\/3-things-i-learned-about-sales-marketing\/","title":{"rendered":"3 Things I Learned About Sales &amp; Marketing"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"\">\n<h2>60-Second Abstract<\/h2>\n<p>Having labored in each conventional B2B answer gross sales and B2B SaaS, I noticed how digitalization modifications acquisition and income dynamics. These concise takeaways are supposed to encourage entrepreneurs or sellers contemplating a profession shift or rethinking their strategy.<\/p>\n<ul>\n<li>\n<p><b>Key takeaway<\/b>: Digital footprint and automation form the funnel \u2014 conventional B2B depends extra on person-to-person consciousness, whereas SaaS optimizes for automated, self-serve conversions.<\/p>\n<\/li>\n<li>\n<p><b>Standout technique<\/b>: Make buyer lifetime worth the north star \u2014 put money into retention, account-based advertising and marketing, renewals and upsells to stabilize income and cut back funnel dependency.<\/p>\n<\/li>\n<li>\n<p><b>Framework\/Lesson<\/b>: Totally different purchaser varieties require tailor-made proof and approaches \u2014 apply &#8216;Crossing the Chasm&#8217; logic: begin with early adopters and construct proof for mainstream consumers.<\/p>\n<\/li>\n<li>\n<p><b>Actual-world tactic<\/b>: Promoting ought to evolve with digital shopping for \u2014 use social promoting and digital instruments to scale back friction, however anticipate gradual change the place consumers resist new processes.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ai-disclaimer\" data-astro-cid-mcdxynhr=\"\"> <em data-astro-cid-mcdxynhr=\"\">*This abstract was created with AI help, utilizing our unique content material.<\/em> <\/p>\n<\/p><\/div>\n<div data-contentful-entry-id=\"ugTSchi9gYYJYCRhyusYv\" data-contentful-field-id=\"content\" data-astro-cid-jok6noby=\"\">\n<p>I\u2019ve made some placing gross sales and advertising and marketing observations after working in these two sectors. I hope they offer you some inspiration, whether or not you\u2019re planning a profession change or reflecting on each fashions after experiencing them your self.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=3OqZAnmL9cs\" class=\"underline underline-offset-4 hover:text-gray-900\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the video here<\/a>.<\/p>\n<p>First, to grasp the distinction between these two jobs, right here\u2019s a neat abstract of how I skilled the change:<\/p>\n<figure class=\"my-8\" data-astro-cid-jok6noby=\"\"> <picture><source type=\"image\/avif\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=600&amp;fm=avif&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=900&amp;fm=avif&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=1200&amp;fm=avif&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=600&amp;fm=webp&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=900&amp;fm=webp&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=1200&amp;fm=webp&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=900&amp;fm=jpg&amp;q=100\" data-srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=600&amp;fm=jpg&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=900&amp;fm=jpg&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5URn4n38MF9UwGWlsb52iJ\/b97b742f28198fa49830bf458717b4d3\/differences_between_solution_sales_and_saas_startup.png?w=1200&amp;fm=jpg&amp;q=100 1200w\" data-sizes=\"auto, (max-width: 768px) 100vw, 864px\" alt=\"differences between solution sales and saas startup\" width=\"600\" height=\"504\" loading=\"lazy\" class=\"h-auto w-full rounded shadow-lg\" data-astro-cid-jok6noby=\"true\"\/> <\/source><\/source><\/picture><figcaption class=\"mt-2 pt-[10px] text-right text-sm text-gray-600\" data-astro-cid-jok6noby=\"\"> variations between answer gross sales and saas startup <\/figcaption><\/figure>\n<p>Now that you just\u2019ve bought a way of the sensible variations, let me share a few of my observations on gross sales &amp; advertising and marketing in these two sectors.<\/p>\n<p>Let\u2019s take the gross sales funnel for instance. The funnel\u2019s higher finish represents your efforts to lift consciousness of your organization\u2019s providing by any means. Ultimately, your advertising and marketing efforts convert to alternatives to promote (<a href=\"https:\/\/www.leadfeeder.com\/blog\/lead-generation\/b2b-lead-generation-strategies\/\" class=\"underline underline-offset-4 hover:text-gray-900\">quality lead generation<\/a>). That is when your salespeople take over.<\/p>\n<p>Some share of gross sales leads convert to prospects. In different phrases, these prospects\/circumstances the place you&#8217;re really promising options at a sure worth and scope. Lastly, you shut the deal and find yourself with a contented buyer.<\/p>\n<p>From my expertise, the essential components of the funnel don\u2019t differ that a lot while you consider B2B Answer Gross sales and SaaS startup buyer acquisition. What makes the distinction is the extent to which you digitize\/automate your lead era, convert results in prospects, and convert prospects into offers. That is how the digital footprint appears at conventional B2B Answer Gross sales in comparison with\u00a0<a href=\"https:\/\/www.leadfeeder.com\/blog\/website-visitor-identification\/leadfeeder-for-enterprise-companies\/\" class=\"underline underline-offset-4 hover:text-gray-900\">SaaS B2B<\/a>. <\/p>\n<figure class=\"my-8\" data-astro-cid-jok6noby=\"\"> <picture><source type=\"image\/avif\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=600&amp;fm=avif&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=900&amp;fm=avif&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=1200&amp;fm=avif&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=600&amp;fm=webp&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=900&amp;fm=webp&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=1200&amp;fm=webp&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=900&amp;fm=jpg&amp;q=100\" data-srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=600&amp;fm=jpg&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=900&amp;fm=jpg&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/FYCfhIro4W0MvjKh3Onvq\/3553d35637f7c01239629aa627ffd343\/sales_funnel_comparisons.png?w=1200&amp;fm=jpg&amp;q=100 1200w\" data-sizes=\"auto, (max-width: 768px) 100vw, 864px\" alt=\"sales funnel comparisons\" width=\"600\" height=\"327\" loading=\"lazy\" class=\"h-auto w-full rounded shadow-lg\" data-astro-cid-jok6noby=\"true\"\/> <\/source><\/source><\/picture><figcaption class=\"mt-2 pt-[10px] text-right text-sm text-gray-600\" data-astro-cid-jok6noby=\"\"> gross sales funnel comparisons <\/figcaption><\/figure>\n<p>In B2B Answer Promoting, the digital revolution hasn\u2019t taken off because it has in B2C and even in B2B SaaS. This implies promotion and awareness-raising nonetheless occur rather a lot, with people going round spreading the excellent news. <\/p>\n<p>That is going to vary radically within the coming years as prospects\u2019 and firms\u2019 shopping for processes digitalize. Sooner or later, prospects will convert straight to prospects as quickly as they&#8217;ve shortlisted you based mostly in your digital presence.<\/p>\n<p>Nevertheless, in a B2B SaaS enterprise, the baseline appears to be: <i>the extra automation, the higher<\/i>. In different phrases, if a buyer buys your product with out ever listening to from you, that\u2019s completely tremendous with you, and also you make it attainable.<\/p>\n<figure class=\"my-8\" data-astro-cid-jok6noby=\"\"> <picture><source type=\"image\/avif\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=600&amp;fm=avif&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=900&amp;fm=avif&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=1200&amp;fm=avif&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><source type=\"image\/webp\" srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=600&amp;fm=webp&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=900&amp;fm=webp&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=1200&amp;fm=webp&amp;q=100 1200w\" sizes=\"(max-width: 768px) 100vw, 864px\"><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=900&amp;fm=jpg&amp;q=100\" data-srcset=\"https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=600&amp;fm=jpg&amp;q=100 600w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=900&amp;fm=jpg&amp;q=100 900w, https:\/\/images.ctfassets.net\/ddoznp8df51r\/5tg1oGgVYaljZTfojZBTLa\/f4abad623f246ba6d8d5ff4894707a18\/just_buy_it.png?w=1200&amp;fm=jpg&amp;q=100 1200w\" data-sizes=\"auto, (max-width: 768px) 100vw, 864px\" alt=\"just buy it\" width=\"492\" height=\"272\" loading=\"lazy\" class=\"h-auto w-full rounded shadow-lg\" data-astro-cid-jok6noby=\"true\"\/> <\/source><\/source><\/picture><figcaption class=\"mt-2 pt-[10px] text-right text-sm text-gray-600\" data-astro-cid-jok6noby=\"\"> simply purchase it <\/figcaption><\/figure>\n<p>In B2B, corporations typically goal to construct long-lasting relationships with their prospects. This impacts advertising and marketing (you possibly can\u2019t keep away from listening to about account-based advertising and marketing today) and gross sales. That is completely true within the two worlds I\u2019m evaluating right here. <\/p>\n<p>In the event you maintain your prospects happy, they maintain shopping for from you (whether or not it\u2019s renewing a recurring bank card buy or shopping for a brand new answer from you). Lengthy-lasting relationships make your income steadier and life along with your gross sales funnel simpler as effectively, while you not have to feed your funnel\u2019s higher finish with tons of leads.<\/p>\n<p>Keep in mind the previous traditional \u201cCrossing the Chasm\u201d by\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Geoffrey_Moore\" class=\"underline underline-offset-4 hover:text-gray-900\" target=\"_blank\" rel=\"noopener noreferrer\">Geoffrey Moore<\/a>?<\/p>\n<p>He described the phases of rising your online business, the totally different sorts of stakeholders, and the way you must attraction to every. <\/p>\n<p>Whether or not it\u2019s B2B Answer Promoting or SaaS buyer acquisition, you continue to want to ensure your prospects see sufficient proof earlier than they&#8217;ve the arrogance to purchase from you. In the event you\u2019re new to the market, goal early adopters (know-how fans and visionaries) and make sure the proof they require is offered.<\/p>\n<hr\/>\n<p>Possibly crucial factor I\u2019ve realized relates, surprisingly, to not promoting however to purchasing. I\u2019ve all the time thought that the promoting course of ought to all the time adapt to the shopper\u2019s shopping for course of. However what if the shopping for course of doesn\u2019t need to change, and but with digital instruments, promoting might evolve lots? <\/p>\n<p>Possibly that is the rationale old-school B2B promoting modifications so slowly when each shopping for and promoting events keep of their trenches and maintain doing issues \u201cas we\u2019ve all the time achieved\u201d. Fortunately, we\u2019re seeing new promoting philosophies (similar to social promoting) altering the sport slowly.<\/p>\n<p><i><b>In the event you\u2019d prefer to make a profession change and be a part of us, take a look at the open positions at <\/b><\/i><a href=\"https:\/\/www.leadfeeder.com\/careers\/\" class=\"underline underline-offset-4 hover:text-gray-900\"><i><b>Leadfeeder<\/b><\/i><\/a>.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.leadfeeder.com\/blog\/marketing-strategy\/3-things-i-have-learned-about-sales-and-marketing-at-leadfeeder\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>60-Second Abstract Having labored in each conventional B2B answer gross sales and B2B SaaS, I noticed how digitalization modifications acquisition and income dynamics. These concise&#8230;<\/p>\n","protected":false},"author":1,"featured_media":125189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-125188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Things I Learned About Sales &amp; Marketing - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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