{"id":12494,"date":"2022-02-12T06:40:07","date_gmt":"2022-02-12T06:40:07","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/12\/one-thing-you-might-be-missing\/"},"modified":"2022-02-12T06:40:07","modified_gmt":"2022-02-12T06:40:07","slug":"one-thing-you-might-be-missing","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/12\/one-thing-you-might-be-missing\/","title":{"rendered":"One thing you might be missing"},"content":{"rendered":"

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In your quest to build your 21st century coaching or therapy business, you might be skipping over one of the key success traits you need in your toolbox.\u00a0<\/strong><\/p>\n

That\u2019s the ability to be different from everyone else.<\/p>\n

Billionaire investor and philosopher Naval Ravikant says it best:<\/strong><\/p>\n

\u201cSpecific knowledge is knowledge you cannot be trained for. If society can train you, it can train someone else and replace you.\u201d<\/em><\/p>\n

So, if you\u2019re \u201csimply\u201d [that\u2019s probably a slightly mean word, but you get the idea] a hypnotherapist, a life coach, an NLP practitioner or any of a myriad of other learnable occupations, you\u2019re at risk of being seen as a commodity.<\/p>\n

Then, you have to compete on price, and with all the other people who can do a similar job with similar tools.<\/p>\n

Here\u2019s the antidote to having that happen:<\/strong><\/p>\n

Wrap your toolbox in gold leaf and a silk ribbon. Only untie it in ideal circumstances.<\/em><\/p>\n

In real life, that means:<\/strong><\/p>\n

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  • Find a specific aspect of human suffering or ambition that your skills can speak to<\/li>\n
  • Build a community of people who are willing to pay you for that more than anything else<\/li>\n
  • Shout from the rooftops with a unique brand, name and social media presence<\/li>\n<\/ul>\n

    Remember, your business potential is diluted by 50% every time an ideal client finds one viable alternative to you.<\/p>\n

    If there are hundreds, you probably don\u2019t even have a business.\u00a0\u00a0<\/strong><\/p>\n

    Jonny<\/p>\n<\/div>\n<\/div>\n