{"id":12388,"date":"2022-02-11T21:26:04","date_gmt":"2022-02-11T21:26:04","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/youtube-to-double-down-on-shorts-in-2022\/"},"modified":"2022-02-11T21:26:04","modified_gmt":"2022-02-11T21:26:04","slug":"youtube-to-double-down-on-shorts-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/youtube-to-double-down-on-shorts-in-2022\/","title":{"rendered":"YouTube to double down on Shorts in 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog\u00a0<a href=\"https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/\" target=\"_blank\" rel=\"noreferrer noopener\">post<\/a>\u00a0by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year.<\/p>\n<p><strong>Shorts.<\/strong>\u00a0YouTube plans to keep adding features to its Shorts format, the platform\u2019s answer to TikTok and Instagram\u2019s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok).<\/p>\n<p>YouTube is also exploring monetization options for this format. In the coming months, it plans to test\u00a0<a href=\"https:\/\/www.youtube.com\/ads\/brandconnect\/\" target=\"_blank\" rel=\"noreferrer noopener\">BrandConnect<\/a>\u00a0for Shorts creators, integration of the\u00a0<a href=\"https:\/\/support.google.com\/youtube\/answer\/7288782\" target=\"_blank\" rel=\"noreferrer noopener\">Super Chat<\/a>\u00a0feature (in which viewers can purchase visually distinct chat messages) as well as the ability to shop directly from a Short.<\/p>\n<p><strong>New insights for creators.\u00a0<\/strong>New insights will be added to YouTube Studio. Mohan did not go into detail about what to expect from these new analytics capabilities other than that they\u2019re meant to help \u201cgenerate concrete content ideas for upcoming videos.\u201d<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter digital marketers rely on.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<p><strong>More robust shopping experiences.<\/strong>\u00a0Shopping capabilities will expand via shoppable videos, Live Shopping and via the user interface of the YouTube app.<\/p>\n<p><strong>Other updates for brands and creators.<\/strong>\u00a0Channel guidelines, which can help creators influence the tone of conversations on their channel, are currently being tested.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Youtube_Channel_Guidelines.png\" alt=\"An example of channel guidelines in YouTube\" class=\"wp-image-380250\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Youtube_Channel_Guidelines.png\" alt=\"An example of channel guidelines in YouTube\" class=\"lazyload wp-image-380250\"\/><figcaption>An example of channel guidelines in YouTube. Image: YouTube.<\/figcaption><\/figure>\n<p>Collaborative livestreaming will also be introduced, enabling creators to go live with other creators.<\/p>\n<figure class=\"wp-block-image\"><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Youtube_collaborative_livestream-800x459.jpg\" alt=\"Collaborative livestreaming on YouTube\" class=\"wp-image-380251\"\/><\/noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2022\/02\/Youtube_collaborative_livestream-800x459.jpg\" alt=\"Collaborative livestreaming on YouTube\" class=\"lazyload wp-image-380251\"\/><figcaption>Collaborative livestreaming on YouTube. Image: YouTube.<\/figcaption><\/figure>\n<p>And, YouTube has begun testing gifted memberships, which allow viewers to purchase channel memberships for other viewers in a livestream.<\/p>\n<p><strong><em><a href=\"https:\/\/martech.org\/10-top-retail-sector-video-ads-of-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read next: How TikTok influenced one of the top performing video ads of 2021<\/a><\/em><\/strong><\/p>\n<p><strong>Why we care.<\/strong>\u00a0Don\u2019t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok. TikTok, of course, saw its <a href=\"https:\/\/martech.org\/instagram-remains-the-key-channel-for-influencer-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">audience nearly double in 2020<\/a> and although Google and Meta moved competitively against it, it\u2019s clear to most users that a lot of what Shorts and Reels do is replicate the TikTok experience. And although it\u2019s frowned on, it\u2019s clear that a lot of TikTok creators are simply using Reels and Shorts to expand the reach of their TikTok content.<\/p>\n<p>The new Shorts features may help it compete against TikTok and Instagram. Being able to reply via a Short can keep users engaged on the platform for longer. And, monetization options for creators may also help drive adoption as well as influencer marketing opportunities on YouTube.<\/p>\n<p><em>Additional reporting by Kim Davis<\/em><\/p>\n<hr\/>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\"> <noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/noscript><img decoding=\"async\" class=\"lazyload img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/GeorgeNguyen-lg.jpg\"\/><\/div>\n<\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p> <iframe loading=\"lazy\" id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/youtube-to-double-down-on-shorts-in-2022\/about:blank\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\"><\/iframe><noscript><iframe id=\"twitter-widget-0\" data-lazy=\"true\" data-src=\"https:\/\/platform.twitter.com\/widgets\/follow_button.1392079123.html#_=1392650032615&amp;id=twitter-widget-0&amp;lang=en&amp;screen_name=geochingu&amp;show_count=true&amp;show_screen_name=true&amp;size=m\" class=\"twitter-follow-button twitter-follow-button\" title=\"Twitter Follow Button\" data-twttr-rendered=\"true\" style=\"width: 251px; height: 25px;\"><\/iframe><\/noscript><\/p>\n<p> George Nguyen is an editor at Third Door Media, primarily covering organic and paid search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/youtube-to-double-down-on-shorts-in-2022\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog\u00a0post\u00a0by Chief Product Officer Neal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube to double down on Shorts in 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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