{"id":12326,"date":"2022-02-11T18:37:05","date_gmt":"2022-02-11T18:37:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-retail-sector-video-ads-of-2021\/"},"modified":"2022-02-11T18:37:05","modified_gmt":"2022-02-11T18:37:05","slug":"10-top-retail-sector-video-ads-of-2021","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-retail-sector-video-ads-of-2021\/","title":{"rendered":"10 top retail sector video ads of 2021"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div itemprop=\"articleBody\">\n<p>According <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noreferrer noopener\">to data<\/a> from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Against that backdrop, digital advertising platform Acuity has released what it identifies as the <a href=\"https:\/\/www.acuityads.com\/blog\/2022\/02\/11\/most-viewed-video-ads-retail-sector-2021\/#\" target=\"_blank\" rel=\"noreferrer noopener\">top 10 retail sector video ads<\/a> of 2021 measured by total views. The winners highlight some important themes, some of them pandemic-related.<\/p>\n<p>Far and away the most popular video, with more than twice as many views as the next on the list, was PETCO\u2019s \u201cIt\u2019s what we\u2019d want if we were pets,\u201d a success readily explained by the growth in pet purchases last year, as well as the increased time spent with pets.<\/p>\n<p><noscript><iframe loading=\"lazy\" title=\"It\u2019s What We\u2019d Want If We Were Pets | Exercise and Play for a Long, Happy Life | Petco\" width=\"720\" height=\"405\" data-lazy=\"true\" data-src=\"https:\/\/www.youtube.com\/embed\/lwMja_RztsQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p>CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). According to Acuity, this reflects a steeply increased interest in the used car market during a period when supply chain issues were making new cars hard to obtain.<\/p>\n<p>Indirectly pandemic-related was the appearance of Dick\u2019s Sporting Goods on the list. Their campaign rode the huge surge of interest in TikTok by partnering with popular young TikTok creators.<\/p>\n<p><strong><em>Read next: Data shows marketers investing more in video in 2022<\/em><\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-800x440.png\" alt=\"Screenshot of diverse TikTok creators in Dick's Sporting Goods ad\" class=\"wp-image-348582\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-800x440.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-600x330.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-200x110.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-768x422.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-1536x844.png 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks.png 1920w\" data-sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-800x440.png\" alt=\"Screenshot of diverse TikTok creators in Dick's Sporting Goods ad\" class=\"lazyload wp-image-348582\" data-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-800x440.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-600x330.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-200x110.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-768x422.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks-1536x844.png 1536w, https:\/\/martech.org\/wp-content\/uploads\/2022\/02\/Dicks.png 1920w\" data-data-sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption>Screenshot of TikTok creators in Dick\u2019s Sporting Goods ad<\/figcaption><\/figure>\n<p><strong>Why we care. <\/strong>The success of PETCo and CarMax raises the interesting question of whether pandemic-related wins are meaningful long-term. We\u2019ve already seen growth slow down for a business like Zoom that enjoyed massive success with the nation in lockdown. Pet and used car purchasing are reversible trends too.<\/p>\n<p>What is unlikely to be reversed is the appetite for the kind of snack-sized, spontaneous, relatable video content created for TikTok (as well as Instagram Reels), especially among Gen Z, a trend smart brands have picked up on.<\/p>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the daily newsletter digital marketers rely on.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color\"\/>\n<hr\/>\n<div class=\"about-author\">\n<h3>About The Author<\/h3>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3\">\n<div class=\"avatar\"> <noscript><img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/KimDavis-lg.jpg\"\/><\/noscript><img decoding=\"async\" class=\"lazyload img-fluid\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/martech.org\/images\/authors\/KimDavis-lg.jpg\"\/><\/div>\n<\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\"> Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.  He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.  Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/martech.org\/10-top-retail-sector-video-ads-of-2021\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 top retail sector video ads of 2021 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-retail-sector-video-ads-of-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 top retail sector video ads of 2021 - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-retail-sector-video-ads-of-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T18:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/Dicks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1055\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"10 top retail sector video ads of 2021\",\"datePublished\":\"2022-02-11T18:37:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/\"},\"wordCount\":506,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dicks.png\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/\",\"name\":\"10 top retail sector video ads of 2021 - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/11\\\/10-top-retail-sector-video-ads-of-2021\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Dicks.png\",\"datePublished\":\"2022-02-11T18:37:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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