{"id":12311,"date":"2022-02-11T17:49:06","date_gmt":"2022-02-11T17:49:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/google-search-ads-360-updated-heres-whats-new\/"},"modified":"2022-02-11T17:49:06","modified_gmt":"2022-02-11T17:49:06","slug":"google-search-ads-360-updated-heres-whats-new","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/google-search-ads-360-updated-heres-whats-new\/","title":{"rendered":"Google Search Ads 360 Updated: Here&#8217;s What&#8217;s New"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.<\/p>\n<p>The new Search Ads 360 experience helps enterprise advertisers simplify campaign management and measure performance more effectively.<\/p>\n<p>Here\u2019s what\u2019s new in what is the most significant update to Search Ads 360 since its inception over 10 years ago.\n<\/p>\n<h2>The Rebuilt Search Ads 360 Platform<\/h2>\n<p>Google understands that advertisers are faced with many demands. It\u2019s not uncommon for you to be working in multiple platforms simultaneously.<\/p>\n<p>The new Search Ads 360 redesign is now built on the same platform as Google Ads.<\/p>\n<p>Google points out numerous benefits for the updated technology, including:<\/p>\n<ul>\n<li>The ability to process and manage more data<\/li>\n<li>Delivering a faster user experience<\/li>\n<li>Scaling enterprise workload<\/li>\n<li>Updated bidding strategies<\/li>\n<\/ul>\n<p>Enterprise advertisers are praising the updates, indicating the ability for more sophisticated strategies.<\/p>\n<p>Quite possibly the biggest update for Search Ads 360 is the immediate support for the new campaign types that were introduced in Google Ads:<\/p>\n<h2>Faster Navigation Features In Search Ads 360<\/h2>\n<p>Google Search Ads 360 users are used to working in platforms such as Google Ads and Microsoft Ads. That\u2019s why Google refreshed its interface to closely resemble those tools.<\/p>\n<p>\u00a0<\/p>\n<div id=\"attachment_437532\" style=\"width: 770px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-content_large_1x wp-image-437532 b-lazy pcimg\" alt=\"The new Search Ads 360 interface closely resembles Google Ads.\" width=\"760\" height=\"433\" data-sizes=\"auto, (max-width: 760px) 100vw, 760px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej-768x438.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej-480x274.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej-680x388.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej.png 1016w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej-768x438.png\"\/><span class=\"wp-caption-text\"><em>Image Credit: Blog.google.com, February 2022<\/em><\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/sej_search-ads-360-62067c8907c60-sej-768x438.png\" alt=\"The new Search Ads 360 interface closely resembles Google Ads.\"\/><\/noscript><\/div>\n<p>As shown above, the Overview page for Search Ads 360 is almost identical to the Google Ads overview. It allows advertisers a high-level look at accounts in their MCC, as well as major performance changes.<\/p>\n<p>Faster navigation capabilities allow enterprise marketers to streamline their workload, with some estimating a <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-new-search-ads-360\/\" target=\"_blank\" rel=\"noopener\">20% time savings.<\/a><\/p>\n<h2>Improved Search Engine Support<\/h2>\n<p>Google also announced that the new Search Ads 360 offers better support for 3rd party tools.<\/p>\n<p>Many advertisers, especially enterprise marketers, work with multiple search engines in different parts of the world. By adding in additional support, you can now access features from other search engines. Examples of these added features include:<\/p>\n<ul>\n<li>Dynamic Ads for Search<\/li>\n<li>Sitelink extension scheduling<\/li>\n<li>Common Microsoft Advertising features<\/li>\n<li>Customer Match in Microsoft Ads<\/li>\n<\/ul>\n<p>Third party tool support aims to allow you complete tasks in one place. The less you have to switch platforms to get work done, the more you can focus on tasks that move the needle.<\/p>\n<h2>Advanced Enterprise Innovations<\/h2>\n<p>In addition to the Search Ads 360 features that mirror other platforms, Google has added features unique to this platform.<\/p>\n<p>These features give you brand-new ways to streamline and centralize everyday tasks. Changes that may need to be made in multiple platforms can now be done at the same time in Search Ads 360.<\/p>\n<p>An example is <strong>the ability to created automated rules<\/strong> and labels that span across multiple platforms. If you have promotional ads that need to be scheduled in Google and Microsoft Ads, you can automate that task in Search Ads 360 instead of each individual tool.<\/p>\n<div id=\"attachment_437559\" style=\"width: 755px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-437559 b-lazy pcimg\" alt=\"Google Search Ads 360 Updated: Here&amp;#8217;s What&amp;#8217;s New\" width=\"745\" height=\"470\" data-sizes=\"auto, (max-width: 745px) 100vw, 745px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-2-62069e5ebd61d-sej.png 745w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-2-62069e5ebd61d-sej-480x303.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-2-62069e5ebd61d-sej-680x429.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-2-62069e5ebd61d-sej.png\"\/><span class=\"wp-caption-text\">Image Credit: Blog.google.com, February 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-2-62069e5ebd61d-sej.png\" alt=\"Google Search Ads 360 Updated: Here&amp;#8217;s What&amp;#8217;s New\"\/><\/noscript><\/div>\n<p>Another enterprise feature includes <strong>a new \u201cTemplates\u201d section<\/strong> for inventory management and the ads builder. This feature is slated to roll out later in 2022. The templates section allows you to create and update ads at scale.<\/p>\n<p>Lastly, the <strong>budget management feature will be upgraded<\/strong> in Search Ads 360 and turned into the <strong>\u201cPerformance Center.\u201d<\/strong><\/p>\n<p>Instead of simple budget management, you\u2019ll be able to forecast spend and trends across multiple search engines. This will be an essential tool in planning marketing budget scenarios to fit the ever-changing economy and demand.<\/p>\n<div id=\"attachment_437560\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-437560 b-lazy pcimg\" alt=\"Google Search Ads 360 Updated: Here&amp;#8217;s What&amp;#8217;s New\" width=\"740\" height=\"472\" data-sizes=\"auto, (max-width: 740px) 100vw, 740px\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-3-62069e84292a1-sej.png 740w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-3-62069e84292a1-sej-480x306.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-3-62069e84292a1-sej-680x434.png 680w\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-3-62069e84292a1-sej.png\"\/><span class=\"wp-caption-text\">Image Credit: Blog.google.com, February 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/search-ads-360-3-62069e84292a1-sej.png\" alt=\"Google Search Ads 360 Updated: Here&amp;#8217;s What&amp;#8217;s New\"\/><\/noscript><\/div>\n<hr\/>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-new-search-ads-360\/\" target=\"_blank\" rel=\"noopener\">Google Marketing Platform<\/a><\/p>\n<p><em>Featured Image: Primakov\/Shutterstock<\/em><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/google-search-ads-360-updated-heres-whats-new\/437520\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Ads 360 Updated: Here&#039;s What&#039;s New - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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