{"id":12223,"date":"2022-02-11T13:55:06","date_gmt":"2022-02-11T13:55:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-advertising-campaigns-why-they-work\/"},"modified":"2022-02-11T13:55:06","modified_gmt":"2022-02-11T13:55:06","slug":"10-top-advertising-campaigns-why-they-work","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/10-top-advertising-campaigns-why-they-work\/","title":{"rendered":"10 Top Advertising Campaigns & Why They Work"},"content":{"rendered":"

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Keeping up to date with advertising trends keeps you informed<\/a> of the current \u2018mood\u2019 and feeds ideas for your own advertising and marketing.<\/p>\n

Just like memes on social media, it\u2019s common to see threads and trends develop and it\u2019s important to keep track to influence your own marketing and digital marketing efforts.<\/p>\n

Here, you\u2019ll find some of the top advertising campaigns from the last 12 months and reviewing how and why they worked.<\/p>\n

First, what makes an ad effective?\n<\/p>\n

Brand Messaging In 2022<\/h2>\n

Post pandemic, there has been a real shift in marketing messages, and most brands are embracing sustainability and authenticity.<\/p>\n

Real stories, strong moral stance, and contribution are all essential values for brands to project.<\/p>\n

However, be wary of jumping on tropes and trends just to be part of a movement.<\/p>\n

Unless you are genuinely authentic, this can backfire and social media does not hold back to call out anyone who seeks to profiteer from a movement.<\/p>\n

Retailer John Lewis in the U.K. faced considerable backlash for their 2021 Christmas campaign of \u201cLet Life Happen<\/a>,\u201d featuring a young boy in a dress and makeup rampaging through the house.<\/p>\n

It failed to hit the message of being inclusive about gender fluidity, and instead was derided for their off-brand middle-class efforts.<\/p>\n

In contrast, a brand that managed to positively confront the perception of sexism in its historic advertisements was Budweiser.<\/p>\n

By recreating their 60s ads<\/a> from a current gender equality perspective, Budweiser sent a clear message that they were tackling cultural changes in attitude head-on by embracing their past \u2013 a more authentic way for a brand to suddenly change lanes.<\/p>\n

How To Create An Effective Ad In 2022<\/h2>\n

Connecting with an audience in 2022 is all about being credible, unique, and memorable. And, brands need to position themselves carefully, with consideration to nuanced shifts in culture.<\/p>\n

To create effective adverts that will resonate with an audience in a post-pandemic world, follow these rules:<\/p>\n

A Simple Message<\/h3>\n

Basic rules of advertising dictate that your message should be understood quickly and easily.<\/p>\n

In the \u201980s, we had a trend of cinematically beautiful adverts that bordered on the surreal and often left you wondering what it was all about.<\/p>\n

Today, make sure your advert has a strong central message.<\/p>\n

Emotive<\/h3>\n

As Maya Angelou said, \u201cPeople will forget what you said but not how you made them feel.\u201d<\/p>\n

Emotion creates stronger brand recall and will make someone feel connected to a brand.<\/p>\n

Aligned With Your Audience<\/h3>\n

Put your audiences\u2019 needs front and center of your messaging. Address what they want and what they need. Not what you need.<\/p>\n

Aligned With Brand Values<\/h3>\n

In today\u2019s culture, having strong values<\/a> is essential for brands that want to build long-term connections with an audience.<\/p>\n

Making a stand for your values shows that you care, and this is essential to connect with younger audiences who are the future.<\/p>\n

Aligned With Your Brand Positioning<\/h3>\n

More than anything, be clear and consistent with who your brand is.<\/p>\n

If you do want to tackle current trends and any societal issues, then make sure that you do it aligned with who you are and not trying to suddenly pivot in a forced and obvious manner.<\/p>\n

Authentic<\/h3>\n

Switched-on audiences can detect a brand trying to take advantage of a cultural issue. It\u2019s a brutal takedown on social media for a brand that gets it wrong and is considered inauthentic.<\/p>\n

Memorable<\/h3>\n

The fundamental law of all advertising. Brands use shock, comedy, twists and sometimes distaste to stand out and be remembered. The Burger King Moldy Whopper<\/a> is a visual you will not forget.<\/p>\n

Check Out These 10 Effective Ads From 2021<\/h2>\n

1. Draw Ketchup, Heinz<\/h3>\n