{"id":121968,"date":"2026-04-09T03:07:53","date_gmt":"2026-04-09T03:07:53","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/09\/why-every-streamer-suddenly-wants-a-podcast-strategy\/"},"modified":"2026-04-09T03:09:10","modified_gmt":"2026-04-09T03:09:10","slug":"why-every-streamer-suddenly-wants-a-podcast-strategy","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/09\/why-every-streamer-suddenly-wants-a-podcast-strategy\/","title":{"rendered":"Why Every Streamer Suddenly Wants a Podcast Strategy"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><em>This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media business. You&#8217;ll be able to join it\u00a0<a href=\"https:\/\/preferences.adweek.com\/on-background-newsletter-signup\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/em><\/p>\n<p>Late final yr, Netflix signed a collection of offers that successfully served because the beginning gun for an industrywide race for podcasting expertise.<\/p>\n<p>In October, it penned a partnership with Spotify to host greater than a dozen of its hottest podcasts, together with packages from The Ringer and Barstool Sports activities. The next month, it inked the same tie-up with iHeart Media, bringing widespread podcasts like The Breakfast Membership and My Favourite Homicide to the streaming platform as video collection.\u00a0<\/p>\n<p>Since then, different streaming companies have rushed to face up comparable preparations.\u00a0<\/p>\n<p>In October, Tubi signed a $150 million partnership with the podcast studio Audiochuck to adapt its portfolio into tv programming. At its NewFront presentation in March, the free, ad-supported streamer additionally introduced that it had struck offers for unique programming with the YouTubers Jesser and Deestroying.\u00a0<\/p>\n<p>In February, MS Now partnered with Crooked Media to convey its podcast programming to stay tv, a part of a broader programming push from the community because it plans to launch a standalone streaming service this summer time. And in March, Versant, the mother or father firm of MS Now, emerged because the main candidate to accumulate the Vox Media Podcast Community, in line with <a href=\"https:\/\/www.nytimes.com\/2026\/03\/27\/business\/media\/versant-vox-medias-podcasts.html\" target=\"_blank\">reporting<\/a> from The New York Instances.\u00a0<\/p>\n<p>The streaming companies that haven&#8217;t but launched podcasts onto their platforms are quickly planning to take action, in line with interviews with media executives, brokers, and creator monetization corporations. Content material strategists at each Roku and Amazon instructed me they&#8217;re actively seeking to convey extra creator content material to their platforms, whether or not by adapting audio podcasts into video collection or working with YouTubers.\u00a0<\/p>\n<div class=\"newsletter-subscription-form-wrapper position-relative\">\n<form class=\"aw-newsletter-subscription-form d-flex flex-column gap-3 mb-0\" action=\"https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/\" method=\"post\" target=\"_blank\" data-attributes=\"{&quot;showSubscribedNewsletters&quot;:false,&quot;subscribeEndpoint&quot;:&quot;https:\/\/audience.adweek.com\/wp-json\/adw-iterable\/v1\/email-subscriptions\/&quot;,&quot;buttonText&quot;:&quot;Subscribe&quot;}\" style=\"max-width: 800px;\">\n<div class=\"newsletter-subscribe-inner-blocks\">\n<div class=\"wp-block-adw-blocks-newsletter-subscription-form\">\n<div class=\"d-flex flex-column gap-4\">\n<p class=\"font-label h4 text-uppercase text-primary mb-0 lh-1 has-x-large-font-size\">FOR Scoops, Sharp Evaluation, and Insider Context<\/p>\n<div class=\"newsletter-subscription-select d-flex flex-column gap-3 lh-base\" data-attributes=\"{&quot;newsletterId&quot;:7622485,&quot;title&quot;:&quot;On Background&quot;,&quot;description&quot;:&quot;A direct line to ADWEEKu2019S senior media reporter, delivering scoops, sharp analysis, and insider context on how publishing, streaming, and advertising are changing.&quot;,&quot;imageId&quot;:1907907,&quot;className&quot;:&quot;lh-base&quot;}\">\n<div class=\"row d-flex\">\n<div class=\"col-5\">\n<div class=\"newsletter-subscribe-image\">         <img decoding=\"async\" loading=\"lazy\" height=\"100\" width=\"100\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/09\/header-design.png\" alt=\"Newsletter Subscribe Image\"\/>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"lh-base has-cyan-bluish-gray-color has-text-color has-link-color\" style=\"font-size:9px\">By submitting your electronic mail, you conform to our\u00a0<a href=\"https:\/\/www.adweek.com\/terms-use\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.adweek.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Policy<\/a>\u00a0. It&#8217;s possible you&#8217;ll opt-out anytime by clicking \u2018unsubscribe\u2019 from the publication or out of your account.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>                 <label for=\"newsletter-subscribe-email-input\" class=\"form-label mb-2 lh-1 fs-7 text-uppercase\">E-mail<\/label><br \/><input type=\"email\" class=\"form-control py-3\" id=\"newsletter-subscribe-email-input\" placeholder=\"name@example.com\"\/>             <\/p>\n<p>            <button type=\"submit\" class=\"btn btn-primary text-white font-pre-heading btn-lg py-3 px-5 fs-6  text-uppercase letter-spacing-01 rounded-0 rounded-end-top-3 rounded-start-bottom-3 px-4 opacity-100\" disabled=\"disabled\" aria-disabled=\"true\"><br \/><span>Subscribe<\/span><br \/><span class=\"submit-spinner text-white\"\/><\/button><\/p>\n<p>                         <span class=\"visually-hidden\">Loading\u2026<\/span>                     <\/p>\n<\/p><\/form>\n<\/p><\/div>\n<p><!--nextpage--><\/p>\n<p>The wave of offers is probably going simply starting, the beginning of a brand new chapter within the streaming wars because the distinction between creator content material and conventional Hollywood programming turns into practically indistinguishable.\u00a0<\/p>\n<p>\u201cIn the identical manner that Spotify acquired into audio a number of years in the past,\u201d mentioned Marissa Hurwitz, a companion on the expertise company WME, \u201cthe streamers at the moment are moving into podcasting as a option to super-serve their viewers, entice new subscribers, and compete with YouTube.\u201d<\/p>\n<p>Streaming companies are embracing creator content material for a wide range of causes, however one particularly stands out, in line with Roku Media head of content material Lisa Holme.\u00a0<\/p>\n<p>Traditionally, these platforms have sourced their programming from Hollywood studios. However in recent times the standard of creator content material has dramatically improved, and the scale of its viewers has risen considerably. Creators additionally naturally entice a youthful viewers, a key attraction for tv executives all the time seeking to corral the subsequent technology of viewers.<\/p>\n<p>Taken collectively, these elements have compelled streamers to fulfill viewers demand by sourcing extra regularly from YouTube and podcast corporations.<\/p>\n<p>\u201cWe wish to have something that our customers wish to watch,\u201d Holme mentioned. \u201cThat features these newer content material sorts, like creator podcasts.\u201d<\/p>\n<p>Creator content material, which is often monetized through a income share, additionally has the benefit of being way more price environment friendly to supply than conventional fare. The comparatively low overhead of podcasts\u2014sometimes two mics and a digicam\u2014implies that streamers can extra simply afford to experiment with the format, as the price of failure is so comparatively low, in line with Jon Miller, the chief govt of Built-in Media Co.<\/p>\n<p>In actual fact, the closest parallel for creator content material within the cable universe is day-time tv, a comparability that a number of media executives referenced. Each successfully characteristic a collection of speaking heads whose draw is their persona and subject material experience.\u00a0<\/p>\n<p>Like its day-time tv, creator content material is designed to supply hours of programming at little or no price, a prospect that has grown much more interesting for streaming companies on condition that they&#8217;ve practically infinite shelf area however mounted content material budgets.\u00a0<\/p>\n<p>In actual fact, these budgets have turn into an much more related consider programming selections of late.\u00a0<\/p>\n<p><a href=\"https:\/\/puck.news\/march-madness-and-nfl-media-rights-network-pushback-emerges\/\" target=\"_blank\">As others have noted,<\/a> the dominance of stay sports activities has led skilled leagues to cost streamers and broadcast networks exorbitant costs for the suitable to air their video games. The NBA, as an illustration, penned a $76 billion rights package deal in 2024, and the NFL is transferring to renegotiate the $110 billion rights package deal it signed in 2021 because of this, owing to the idea that its providing is now underpriced.<\/p>\n<p>Streamers, intent on liberating up money to signal these offers however with a restricted variety of choices for doing so, may look to shrink the portion of their content material outlays devoted to scripted and unscripted content material. Podcasts, then, with their low price of manufacturing, develop much more interesting in a budgetary panorama outlined by extravagant pricing for sports activities and pocket change for many the whole lot else.<\/p>\n<p><!--nextpage--><\/p>\n<p>And in contrast to unique content material, creator collection come to streamers with their very own followings already connected, which means that each the monetary threat and viewership threat are considerably diminished. Certainly, for a lot of streamers the true query just isn&#8217;t whether or not or not they need to experiment with creator content material, however why it has taken them so lengthy to take action.\u00a0<\/p>\n<p>After all, this pattern continues to be in its infancy, and plenty of streamers are treating the Netflix experiment as a case research, watching to see how its podcast choices carry out earlier than totally committing themselves to copying its technique.\u00a0Netflix is predicted to convey to market a brand new collection of podcast offers in April, which is able to little question be scrutinized for any variations in comparison with its preliminary spherical of offers, in line with Hurwitz.<\/p>\n<p>However complicating that exact tactic is the truth that Netflix is the one streamer that has required its new podcast companions to take away their channels from YouTube, an indication of precisely who Netflix is hoping to curb with its efforts.<\/p>\n<p>For many streamers, such exclusivity runs counter to their technique, which would favor that the reveals attain the broadest viewers attainable, in line with Angie Extra, the director of creator promoting partnerships at Amazon.<\/p>\n<p>In actual fact, Amazon particularly restructured its podcasting enterprise final yr to account for the more and more multiplatform nature of creator content material. In August, <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-04\/amazon-to-shut-down-wondery-podcast-studio-reorganize-audio-business\" target=\"_blank\">the company dissolved Wondery<\/a>, dividing its roster of reveals into scripted content material, which now lives underneath Audible, and creator content material, which lives underneath Amazon Creator Companies.<\/p>\n<p>For its creator content material, which incorporates reveals just like the Kelce brothers\u2019 New Heights podcast, residing throughout a number of platforms is a part of the purpose, in line with Extra. This expanded footprint is an enticement to advertisers and a degree of attraction to the creators themselves, lots of whom are unlikely to wish to artificially curtail their attain.<\/p>\n<p>Naturally, the one celebration on this emergent content material provide chain that is likely to be sad in regards to the state of affairs is YouTube itself. <\/p>\n<p>A number of executives overtly speculated about how the video platform may reply to the continuing poaching of its homegrown programming, an issue that YouTube, like Substack, shares as an incubator of expertise. Most agree that YouTube is unlikely to get into the enterprise of paying to retain its creators, as doing so would create an costly precedent.\u00a0<\/p>\n<p>However the query of how YouTube responds, in addition to how podcast monetization platforms like Substack and Patreon match into the equation, replicate the strategic stakes at hand. In a world the place streaming companies are more and more seeking to emulate YouTube, how lengthy earlier than YouTube begins to do the identical to them?<\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Speaking Heds<\/strong><\/h3>\n<p><strong>Union Exercise (SCOOP): <\/strong>In current days, the unions at CBS, The New York Instances, and ProPublica have been busy. Final week, <a href=\"https:\/\/www.adweek.com\/media\/feeding-frenzy-food-media-tasty-eater\/\" target=\"_blank\">I scooped that the union<\/a> representing CBS Information 24\/7 had efficiently renegotiated its contract with administration, which was ratified on Monday. In response to sources, a number of the main planks of the brand new settlement embody protections associated to synthetic intelligence\u2014one particularly mandates that CBS pay a 20% increased severance package deal to staffers whose job is changed by the know-how, a safety that would turn into precedent elsewhere. At The Instances, as an illustration, AI protections stay a key level of friction amid the continuing negotiations between the 1,500-person Instances Guild and administration, <a href=\"https:\/\/www.breakermedia.com\/p\/whcd-battle-for-big-names-nyt-ai-fight-air-puck-s-phishy-business?utm_source=www.breakermedia.com&amp;utm_medium=newsletter&amp;utm_campaign=whcd-battle-for-big-names-nyt-ai-fight-air-puck-s-phishy-business&amp;_bhlid=7208010eb127c8a324107514e1a06ff4087812d9\" target=\"_blank\">Breaker reported Tuesday<\/a>. And on Wednesday, unionized employees at ProPublica walked off the job in a one-day strike, organising picket traces at firm workplaces in New York, Chicago, and Washington D.C. As soon as once more, restrictions on changing jobs with AI was a key level of friction.<\/p>\n<p><!--nextpage--><\/p>\n<p><strong>The Commerce Desk Exodus (EXCLUSIVE): <\/strong>On Tuesday, three key executives departed from the promoting know-how behemoth The Commerce Desk, the most recent in a collection of extremely seen exits. This most up-to-date diaspora included chief advertising officer Ian Colley, high communications govt Melinda Zurich, and Matthew Henick, the onetime chief of its streaming working system Ventura. Henick and Colley have already been changed, at the very least in interim capacities, <a href=\"https:\/\/www.adweek.com\/media\/exclusive-ian-colley-three-executives-depart-trade-desk\/\" target=\"_blank\">according to reporting from my colleague Kendra Barnett<\/a>, however the shake-up is a transparent signal that the corporate has not been happy with its communication technique of late. The exodus of Henick, particularly, is notable, because the <a href=\"https:\/\/www.adweek.com\/convergent-tv\/trade-desk-ventura-strategy\/\" target=\"_blank\">Ventura program he spearheaded always faced long odds of breaking into the highly competitive world of CTV operating systems<\/a>, and his exodus just isn&#8217;t an encouraging signal of its adoption. Maybe with all of the drama surrounding the demand-side platform, The Commerce Desk is seeking to pare down such initiatives and give attention to its core enterprise.\u00a0<\/p>\n<p><strong>Public Radio, Programmatically (EXCLUSIVE): <\/strong>On Wednesday, American Public Radio launched the Inform Media Community, which stitches collectively the podcast and livestream promoting stock of 33 native public radio stations throughout the nation, together with heavyweights like WNYC, WBEZ in Chicago, LAist, and KQED in San Francisco. The mixed community represents 55 million month-to-month impressions which are, in contrast to a lot podcast stock, not skippable and now obtainable programmatically for the primary time. The stock, which at launch is price round $12 million, is particularly composed of listeners tuning in to their APM station through a web site or cell app, indicating a excessive stage of engagement that, in idea, compensates for the comparatively small dimension of the viewers.<\/p>\n<p><strong>HubSpot Strikes Once more: <\/strong>Whereas I don&#8217;t discover the enterprise software program agency HubSpot notably compelling, the acquisition technique of its media arm, HubSpot Media, is among the extra intriguing plotlines of the yr. In February, <a href=\"https:\/\/www.adweek.com\/media\/hubspot-media-acquires-starter-story-youtube\/\" target=\"_blank\">I covered its acquisition of Starter Story<\/a>, a media model centered on entrepreneurship whose enterprise took off as soon as it shifted its focus to YouTube. Then on Tuesday, HubSpot Media <a href=\"https:\/\/www.axios.com\/newsletters\/axios-media-trends-a9b02f80-3140-11f1-868d-6da2cd813d89.html?chunk=3&amp;stream=top#story3\" target=\"_blank\">announced that it had purchased Futurepedia<\/a>, a community of 17 YouTube channels centered on AI and schooling. HubSpot treats these media retailers as sources of lead technology for its software program product, and its alternative of platform is illuminating. HubSpot Media first got here into existence by buying The Hustle, a preferred publication, in 2021, which it supplemented by bolting on Mindstream, one other publication, in 2024. Its give attention to publication manufacturers and YouTube channels displays the rising knowledge that a lot of contemporary media will play out throughout these two channels.\u00a0<\/p>\n<p><strong>Complicated Bets (EXCLUSIVE): <\/strong>Final week, the media model Complicated introduced a partnership with the sports activities merchandise firm Fanatics to launch Complicated Bets, a content material providing that may see Complicated interweave sports-betting and prediction market information from Fanatics into written content material, video programming, and devoted social media handles. The tie-up is an enchanting spin on the rising world of publisher-prediction-market partnerships, a <a href=\"https:\/\/www.adweek.com\/media\/publishers-prediction-markets-partnerships\/\" target=\"_blank\">trend I first covered in January<\/a> that has seen prediction corporations like Kalshi and Polymarket ink offers with retailers like Yahoo Finance and Dow Jones to combine prediction information into reporting. Within the Complicated deal, the purpose is to encourage playing on cultural occasions, corresponding to whether or not two streetwear designers will collaborate or on the important reception of a brand new album. Fanatics, which is a comparatively late entrant to the sports-gambling and prediction areas, is deliberately deploying a method that runs counter to its aggressive set, which in time will make for an enchanting case research.\u00a0<\/p>\n<p><!--nextpage--><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Pulled Quotes<\/strong><\/h3>\n<p class=\"has-text-align-center\"><strong>\u201cThis deadline that President Trump has set, 8 p.m., for threatening to destroy a civilization: How does an investor course of that? Is it an even bigger upside threat or draw back threat?\u201d<br \/><\/strong><em>CNBC anchor Sara Eisen, asking the vital questions<\/em><br \/><a href=\"https:\/\/x.com\/davidsirota\/status\/2041651743063470564\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cJudging by Trump and Mamdani, main a authorities and being a content material creator are primarily the identical job.\u201d<br \/><\/strong><em>The Rebooting writer Brian Morrissey, on why OpenAI purchased TBPN<\/em><br \/><a href=\"https:\/\/www.therebooting.com\/p\/new-media-energy?utm_source=www.therebooting.com&amp;utm_medium=newsletter&amp;utm_campaign=new-media-energy&amp;_bhlid=aab0aabd5ee20378fa6bcd94ea7ceb983008bd1c\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cI&#8217;ll destroy you.\u201d<br \/><\/strong><em>Block Communications CEO Allan Block to his brother, John Block, who was exploring a sale of Block\u2019s media property<\/em><br \/><a href=\"https:\/\/www.wsj.com\/business\/media\/i-will-destroy-you-the-battle-inside-a-midwestern-media-dynasty-f2e838e9?st=dEdhie\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<p class=\"has-text-align-center\"><strong>\u201cI&#8217;m going to avoid wasting newspapers in America.\u201d<\/strong><br \/><em>Billionaire David Hoffman, the brand new majority proprietor of Lee Enterprises, on his impossible goal<\/em><br \/><a href=\"https:\/\/www.forbes.com\/sites\/luisakroll\/2026\/04\/05\/this-billionaire-david-hoffmann-wants-to-save-americas-newspapers-he-thinks-hes-found-a-way\/\" target=\"_blank\" rel=\"noreferrer noopener\">READ MORE<\/a><\/p>\n<h3 class=\"wp-block-heading has-text-align-center\"><strong>Quote\/Unquote<\/strong><\/h3>\n<p>Jaya Saxena is among the 5 cofounders of the newly launched meals media model <a href=\"https:\/\/www.weareravenous.com\/\" target=\"_blank\">Ravenous<\/a>, which debuted on Monday. The outlet, which consists totally of former Eater employees affected by its current rounds of layoffs, goals to heart the sort of written editorial work that Eater has moved away from in recent times.\u00a0<\/p>\n<p>The launch <a href=\"https:\/\/www.adweek.com\/media\/feeding-frenzy-food-media-tasty-eater\/\" target=\"_blank\">adds even further froth to the already heady food media scene<\/a>, because it joins Caper and Gourmand because the third new outlet to launch in as many months. Notably, Ravenous is a worker-owned co-op, a mannequin styled after unbiased media ventures like Defector and Listening to Issues, a choice that stems largely from the frustration the staff skilled underneath Vox Media.<\/p>\n<p><em>This interview has been edited.<\/em><\/p>\n<p><strong>Mark Stenberg: So what&#8217;s Ravenous and the way did it come to be?<\/strong><\/p>\n<p><strong>Jaya Saxena: <\/strong>Ravenous is a worker-owned media outlet that may characteristic in-depth reporting, cultural protection, and well-informed opinion items, alongside some extra private items. There are 5 of us, distributed throughout the nation, who have been all part of the identical spherical of layoffs at Eater final yr.\u00a0<\/p>\n<p><strong>Mark: The place does Ravenous match into the broader meals media ecosystem, which appears to be present process a tectonic rearrangement?<\/strong><\/p>\n<p><strong>Jaya: <\/strong>We saved seeing completely different meals publishers draw back from the sort of work that we wished to do in favor of content material that was shorter, oriented round lists and suggestions. I believe a few of our not too long ago launched friends, like Caper and Gourmand, are additionally reactions to the identical pattern and proof that there&#8217;s demand for this type of work.<\/p>\n<p><strong>Mark: Notably, Ravenous just isn&#8217;t centering social video, restaurant discovery, or perhaps a publication. As an alternative, the web site is the house base, a transfer that runs counter to most of the many traits I see amongst new retailers. Why make that alternative?<\/strong><\/p>\n<p><!--nextpage--><\/p>\n<p><strong>Jaya: <\/strong>We&#8217;re going to have a weekly publication, we&#8217;re exploring a podcast, and I think about sooner or later we&#8217;ll incorporate video, however solely the place it is smart. With Ravenous, we actually wished the main focus to be a easy worth alternate: our writing for subscribers\u2019 cash. We aren&#8217;t searching for hockey stick development or to attraction to everybody. We simply wish to attain individuals who wish to learn what we write, and we expect that&#8217;s extra sustainable.<\/p>\n<p><strong>Mark: How are you monetizing Ravenous?<\/strong><\/p>\n<p><strong>Jaya: <\/strong>We simply kicked off our subscriber drive, a monthlong effort to succeed in $160,000 in funding that may permit the 5 of us to do that part-time and pay some freelancers, simply to get the operation off the bottom. Sooner or later, we&#8217;d incorporate promoting in particular locations, and I may see occasions enjoying a job within the enterprise as nicely, however we&#8217;re largely seeking to function primarily via subscription income.<\/p>\n<p><strong>Mark: The worker-owned mannequin took place in response to your frustrations working at Vox Media. What occurred there?<\/strong><\/p>\n<p><strong>Jaya: <\/strong>All of us skilled the frustration that comes with firms making some huge cash however not seeing the place that goes. Because the individuals creating the product, that revenue by no means discovered its manner again to us. With this mannequin, the calculus is a lot extra easy.<\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.adweek.com\/media\/streaming-service-podcast-strategy\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing themes shaping the media business&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":121969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[580,8684],"class_list":["post-121968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe","tag-general","tag-media-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Every Streamer Suddenly Wants a Podcast Strategy - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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