{"id":1214,"date":"2022-01-15T00:04:05","date_gmt":"2022-01-15T00:04:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/15\/how-to-avoid-marketing-videos-that-miss-the-mark\/"},"modified":"2022-01-15T00:04:05","modified_gmt":"2022-01-15T00:04:05","slug":"how-to-avoid-marketing-videos-that-miss-the-mark","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/01\/15\/how-to-avoid-marketing-videos-that-miss-the-mark\/","title":{"rendered":"How To Avoid Marketing Videos That Miss The Mark"},"content":{"rendered":"

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\"1tdog\"Video has moved beyond being a marketing luxury and is now a necessity. If your competition isn\u2019t using video, they will be\u2026 soon.<\/p>\n<\/p><\/div>\n

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Every year, we\u2019re hit with statistics showing us how video marketing is growing. HubSpot told us in 2021 that 93% of marketers<\/a> say video is an important part of their marketing strategy \u2014 93%! When was the last time 93% of people agreed on anything?<\/p>\n

Even faced with a number like that, video can be daunting for some companies. Maybe they don\u2019t have room in the budget for a video. Or maybe they have a budget, but struggle with finding a video production company that\u2019s a good fit.<\/p>\n

These are real challenges, but they can be solved.\u00a0<\/p>\n

\tNo budget? There are plenty of companies doing fun and creative DIY videos. If you\u2019re struggling with finding the right video team, you can check out our Chicago video production<\/a> buyer\u2019s guide, which provides great advice no matter what market you\u2019re in.<\/p>\n

Despite the hurdles, countless companies are churning out videos, even leading to the\u00a0oversaturation of video content<\/a>.<\/p>\n

Which is why it\u2019s not good enough to simply produce a video \u2014 it better be good. Let\u2019s face it: The internet is filled with bad marketing videos. Here are a few pitfalls:<\/p>\n