{"id":121240,"date":"2026-04-03T17:58:09","date_gmt":"2026-04-03T17:58:09","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/03\/martech-stacks-are-holding-back-sales-and-marketing-teams\/"},"modified":"2026-04-03T17:59:17","modified_gmt":"2026-04-03T17:59:17","slug":"martech-stacks-are-holding-back-sales-and-marketing-teams","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/03\/martech-stacks-are-holding-back-sales-and-marketing-teams\/","title":{"rendered":"Martech stacks are holding back sales and marketing teams"},"content":{"rendered":"

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Gross sales and advertising alignment has been a \u201cprecedence\u201d for years. And but, for many organizations, it\u2019s nonetheless extra aspiration than actuality.<\/p>\n

New information from Unbounce\u2019s \u201cThe Anatomy of Aligned Go-To-Market Groups\u201d report exhibits that simply 56% of GTM professionals think about their organizations extremely aligned \u2014 that means shared objectives, shared information and a unified system. One other 36% say they\u2019re solely partially aligned, and eight% stay largely siloed.<\/p>\n

Even among the many \u201caligned,\u201d sustaining that state requires fixed effort. Alignment isn\u2019t one thing groups obtain and transfer on from \u2014 it\u2019s one thing they need to actively keep.<\/p>\n

And too usually, that effort stalls earlier than it delivers significant outcomes.<\/p>\n

The largest downside is tech, not folks<\/h2>\n

In case you\u2019re in search of the foundation trigger, begin with the stack. Greater than half of GTM groups (53%) say expertise is the largest barrier to alignment, and solely 30% imagine their stack truly permits it. That\u2019s a disconnect. As a result of in case your programs don\u2019t work collectively, your groups gained\u2019t both.<\/p>\n

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Supply: Unbounce\u2019s \u201cThe Anatomy of Aligned Go-To-Market Teams<\/a>\u201d<\/em><\/figcaption><\/figure>\n

Most organizations really feel fairly assured about their instruments \u2014 44% describe their stack as balanced and environment friendly, and 24% say it\u2019s lean and built-in.\u00a0<\/p>\n

However that confidence doesn\u2019t at all times maintain up in apply. Fragmentation, redundancy and legacy constraints are nonetheless widespread, even in \u201coptimized\u201d environments.<\/p>\n

Progress is going on slowly<\/h2>\n

There\u2019s motion in the best path. About 77% of GTM groups report some enchancment in alignment over the previous yr. However solely one-quarter noticed vital features. In the meantime, 22% noticed no enchancment or perhaps a decline.<\/p>\n

That lack of progress exhibits up shortly in day-to-day operations:<\/p>\n