{"id":120884,"date":"2026-04-01T02:55:17","date_gmt":"2026-04-01T02:55:17","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/01\/ai-in-pr-how-to-raise-standards-instead-of-lowering-them\/"},"modified":"2026-04-01T02:56:19","modified_gmt":"2026-04-01T02:56:19","slug":"ai-in-pr-how-to-raise-standards-instead-of-lowering-them","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/04\/01\/ai-in-pr-how-to-raise-standards-instead-of-lowering-them\/","title":{"rendered":"AI in PR: How to raise standards instead of lowering them"},"content":{"rendered":"

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Bounce to:<\/h3>\n

We use AI<\/a> on daily basis at Definition. We\u2019ve seen first-hand what occurs when it\u2019s used nicely, and when it\u2019s used badly. If you happen to work in PR<\/a>, you\u2019ve most likely additionally seen the detrimental impacts of AI-generated \u201cslop\u201d.<\/p>\n

Journalists are receiving extra AI-written pitches<\/a>, and even AI-generated spokespeople are making it into the headlines (bear in mind when The Telegraph revealed the fabricated story<\/a> in regards to the household who can\u2019t afford 5 holidays, which was accused of being AI-generated?)<\/p>\n

We\u2019ve now received AI musicians<\/a>, AI influencers<\/a>, and even AI Foreign Affairs correspondents<\/a>. The premise of AI fatigue<\/a> seeping into most people\u2019s psyche is turning into more and more practical.<\/p>\n

So, how can we use AI to assist us do our jobs extra effectively and ship high-quality, authentic content material to journalists? Let\u2019s begin initially.<\/p>\n

What even is AI slop?<\/h2>\n

\u201cAI slop\u201d was coined within the 2020s to explain poor-quality AI-generated photographs and movies \u2013\u00a0one which springs to thoughts is the AI clip of Will Smith consuming spaghetti.<\/p>\n