{"id":120843,"date":"2026-03-31T19:48:27","date_gmt":"2026-03-31T19:48:27","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/31\/ray-media-advisory-wants-to-fix-agency-client-relationships-before-they-break\/"},"modified":"2026-03-31T19:49:23","modified_gmt":"2026-03-31T19:49:23","slug":"ray-media-advisory-wants-to-fix-agency-client-relationships-before-they-break","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/31\/ray-media-advisory-wants-to-fix-agency-client-relationships-before-they-break\/","title":{"rendered":"Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break"},"content":{"rendered":"

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Because the company panorama consolidates and AI modifications workflows and groups, brand-agency partnerships are dealing with recent tensions. The consultancy Ray Media Advisory has launched a brand new providing to maintain these relationships wholesome earlier than they attain the purpose of no return.\u00a0<\/p>\n

The Partnership Accelerator, accessible from at present (March 31), is a technique to proactively work on addressing pressures that may come up within the brand-client relationship early. It launches with out shoppers, however is in talks with six stakeholders from the model and company aspect.\u00a0<\/p>\n

Doug Ray, the founding father of Ray Media Advisory, stated that almost all company relationships don\u2019t fail in a single day; they \u201cdrift\u201d steadily. The accelerator encourages placing in \u201cproactive and steady\u201d work to keep away from that. <\/p>\n

Ray likens the connection to a automobile: when you wait until the engine breaks down, then you might have a giant drawback. \u201cIn case you do common tune ups, you may preserve your engine acting at a excessive degree,\u201d he stated.\u00a0<\/p>\n

He leads the initiative alongside a bunch of senior advisors, together with Donna Wiederkehr, former chief progress strategist and chief advertising and marketing officer at Dentsu, and Helen Johnsen, former international media director at Meta. Collectively, the group brings expertise spanning shopper and company aspect, together with working with manufacturers resembling Procter & Gamble, Lego, and Burberry.\u00a0<\/p>\n

Ray and Wiederkehr reference a number of moments the place the accelerator will be useful, resembling when a shopper has a brand new group as the results of an company merger; when a CMO joins a model they usually wish to reassess the prevailing associate; or when an company has created a brand new product that hasn\u2019t been correctly launched to a shopper.<\/p>\n

\u201cThere may very well be group modifications, a change in ambition, new monetary pressures, or they haven\u2019t discovered the proper artistic concept but that’s going to drive enterprise,\u201d Wiederkehr provides. \u201cSo it\u2019s about how will we create an setting for that to achieve success.\u201d<\/p>\n

Ray believes this type of service is required now greater than ever because the trade experiences \u201can unimaginable tempo of change,\u201d placing strain on partnerships. Compounding which can be macro challenges from geopolitics to inflation to the proliferation of AI. \u201cThere’s simply a lot strain,\u201d he added.<\/p>\n

The Partnership Accelerator features a sequence of 10-12 week \u201csprints\u201d\u00a0that contain stakeholder diagnostics, operational and efficiency assessments, joint working periods, and a 90-day \u201caccountability framework.\u201d After the diagnostic is full, an motion plan is shaped. <\/p>\n

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As a 3rd occasion, Ray Media Advisory argues it’s higher positioned to seek out the actual ache factors. Wiederkehr is obvious that the service isn\u2019t a alternative of company evaluations or an try at \u201cmarriage counseling.\u201d <\/p>\n

Company evaluations have more and more turn out to be the default response to underperformance. In accordance with a research by Advertiser Perceptions, a single assessment can exceed $1 million in mixed shopper and company prices. The choice, Wiederkehr says, is \u201cpartaking shortly and constantly to keep away from any challenges and recalibrate the connection on an ongoing foundation.\u201d\u00a0<\/p>\n

The final word ambition, in response to Ray, is for this kind of work to turn out to be a \u201cnew self-discipline\u201d or a \u201cnew muscle\u201d to \u201ccreate long run extra productive relationships.\u201d<\/p>\n<\/div>\n