{"id":120780,"date":"2026-03-31T07:36:19","date_gmt":"2026-03-31T07:36:19","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/31\/how-to-keep-engagement-high\/"},"modified":"2026-03-31T07:37:22","modified_gmt":"2026-03-31T07:37:22","slug":"how-to-keep-engagement-high","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/31\/how-to-keep-engagement-high\/","title":{"rendered":"How to keep engagement high"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<br \/><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.oktopost.com\/wp-content\/uploads\/2026\/03\/webinar-promo-templates-2-optimized.webp\" \/><\/p>\n<div>\n<p>Should you joined us for <a href=\"https:\/\/www.oktopost.com\/webinars\/preparing-for-the-employee-advocacy-motivation-dip\/\"><em>Beyond the launch: Preparing for the employee advocacy motivation dip<\/em><\/a>, you\u2019ll know this wasn\u2019t a typical \u201chow-to\u201d session.<\/p>\n<p>This was an trustworthy, sensible dialog about what truly occurs after launch, when pleasure fades, participation drops, and advocacy leaders are left questioning: <em>what now?<\/em><\/p>\n<p>With insights from <strong>Keara Klose<\/strong>, Social Media Supervisor at TTEC Digital, and <strong>Meghan Perkins<\/strong>, Company Communications Supervisor at Keyfactor, this session unpacked the truth most groups face, however few speak about.<\/p>\n<p>This isn\u2019t a surface-level recap. It\u2019s a tactical breakdown of what causes the <a href=\"https:\/\/www.oktopost.com\/blog\/aveva-vs-employee-advocacy-motivation-dip-spoiler-aveva-won\/\">motivation dip<\/a>, and find out how to construct an advocacy program that lasts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"1-the-motivation-dip-is-inevitable-plan-for-it-early\"><strong>1. The motivation dip is inevitable, plan for it early<\/strong><\/h2>\n<p>Each advocacy program begins the identical method: excessive power, sturdy participation, and excited workers able to construct their private manufacturers.<\/p>\n<p>Then, naturally, issues decelerate.<\/p>\n<p>As Keara put it, participation doesn\u2019t simply drop randomly, it\u2019s a part of the lifecycle:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLike all issues, folks get busy and it\u2019s not as new and glossy anymore.\u201d<\/p>\n<\/blockquote>\n<p>The important thing lesson? Don\u2019t deal with the dip as a failure. Deal with it as a section.<\/p>\n<h3 class=\"wp-block-heading\" id=\"how-to-adapt\">Learn how to adapt:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Assume a dip will occur from day one<\/li>\n<li>Construct methods for long-term engagement, not simply launch momentum<\/li>\n<li>Concentrate on consistency over early spikes<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"2-not-every-dip-is-a-problem-context-matters\"><strong>2. Not each dip is an issue (context issues)<\/strong><\/h2>\n<p>Earlier than reacting, take a step again.<\/p>\n<p>Generally what seems to be like a motivation dip is definitely simply\u2026 actual life.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s like, oh, it\u2019s Christmas. Or individuals are at a gross sales kickoff.\u201d<\/p>\n<\/blockquote>\n<p>Seasonality, firm occasions, and workload all influence participation.<\/p>\n<h3 class=\"wp-block-heading\" id=\"what-to-check-first\">What to examine first:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Is it a vacation interval or busy gross sales cycle?<\/li>\n<li>Are groups offline or touring?<\/li>\n<li>Is that this a short-term drop or an extended development?<\/li>\n<\/ul>\n<p>Not each dip wants fixing. Some simply want persistence.<\/p>\n<h2 class=\"wp-block-heading\" id=\"3-build-for-sustainability-not-just-launch-hype\"><strong>3. Construct for sustainability, not simply launch hype<\/strong><\/h2>\n<p>The largest mistake? Over-indexing on launch.<\/p>\n<p>Meghan shared how scaling from 30 to 150 advocates solely labored as a result of they constructed a basis first:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe made positive we had a core group of advocates who have been constantly energetic.\u201d<\/p>\n<\/blockquote>\n<p>That core group turns into your flywheel.<\/p>\n<h3 class=\"wp-block-heading\" id=\"what-works\">What works:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Begin with a robust group of engaged champions<\/li>\n<li>Use them to mannequin conduct for brand spanking new advocates<\/li>\n<li>Introduce recognition applications early (not reactively)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"4-make-advocacy-personal-not-performative\"><strong>4. Make advocacy private, not performative<\/strong><\/h2>\n<p>One of many largest unlocks on this session: advocacy works finest when it advantages the person, not simply the model.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s not nearly amplifying the corporate, it\u2019s about amplifying your self.\u201d<\/p>\n<\/blockquote>\n<p>When folks see private worth, participation turns into intrinsic, not compelled.<\/p>\n<h3 class=\"wp-block-heading\" id=\"how-to-shift-your-messaging\">Learn how to shift your messaging:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Place advocacy as profession development, not a process<\/li>\n<li>Spotlight actual outcomes (conversations, offers, visibility)<\/li>\n<li>Encourage personalization of posts<\/li>\n<\/ul>\n<p>You&#8217;ll be able to\u2019t \u201cpolice\u201d participation into existence.<\/p>\n<p>However you <em>can<\/em> construct a group folks wish to be a part of.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt\u2019s necessary to have a spot the place everybody can share concepts and rejoice wins.\u201d<\/p>\n<\/blockquote>\n<p>Whether or not it\u2019s a Groups or Slack channel, electronic mail, or inside group, group drives momentum.<\/p>\n<ul class=\"wp-block-list\">\n<li>Celebrating wins publicly (not simply high performers)<\/li>\n<li>Creating areas for sharing and collaboration<\/li>\n<li>Encouraging peer-to-peer interplay<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"6-rethink-gamification-reward-effort-not-reach\"><strong>6. Rethink gamification: reward effort, not attain<\/strong><\/h2>\n<p>Meghan highlighted a crucial subject:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe identical folks have been all the time on the high\u2026 as a result of that they had the biggest networks.\u201d<\/p>\n<\/blockquote>\n<p>The repair? Shift from outcomes to effort.<\/p>\n<h3 class=\"wp-block-heading\" id=\"better-ways-to-gamify\">Higher methods to gamify:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Reward consistency, not simply engagement<\/li>\n<li>Create classes like:\n<ul class=\"wp-block-list\">\n<li>Most improved<\/li>\n<li>Greatest networker<\/li>\n<li>Greatest unique content material<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.oktopost.com\/blog\/how-to-gamify-employee-advocacy-program\/\">Incentivize behaviors<\/a> (modifying, commenting, suggesting content material)<\/li>\n<li>Use a <a href=\"https:\/\/www.oktopost.com\/blog\/gamify-employee-advocacy-leaderboards\/\">point system<\/a> to reward sure behaviors over others<\/li>\n<\/ul>\n<p>This makes this system honest and extra inclusive.<\/p>\n<h2 class=\"wp-block-heading\" id=\"7-leadership-buy-in-isnt-optional\"><strong>7. Management buy-in isn\u2019t non-obligatory<\/strong><\/h2>\n<p>If management disengages, the ripple impact is fast.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf leaders aren\u2019t utilizing it\u2026 it\u2019s like, why would I exploit it?\u201d<\/p>\n<\/blockquote>\n<p>Advocacy isn\u2019t simply bottom-up. It wants top-down assist.<\/p>\n<h3 class=\"wp-block-heading\" id=\"how-to-drive-buy-in\">Learn how to drive buy-in:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Present each quantitative (attain, development) and qualitative (actual tales) influence<\/li>\n<li>Spotlight how advocacy helps income and pipeline<\/li>\n<li>Use inside champions if exec buy-in is sluggish<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"8-keep-it-simple-or-youll-lose-people\"><strong>8. Preserve it easy, otherwise you\u2019ll lose folks<\/strong><\/h2>\n<p>Your advocates have full-time jobs. If it feels difficult, they gained\u2019t do it.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSimply share as soon as per week.\u201d<\/p>\n<\/blockquote>\n<p>That\u2019s the extent of simplicity that works.<\/p>\n<h3 class=\"wp-block-heading\" id=\"reduce-friction-by\">Cut back friction by:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Offering ready-to-use content material<\/li>\n<li>Highlighting one \u201cfeatured submit\u201d at a time<\/li>\n<li>Utilizing channels like Groups or electronic mail for reminders<\/li>\n<li>Making onboarding fast and non-obligatory<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"9-feedback-loops-keep-programs-alive\"><strong>9. Suggestions loops maintain applications alive<\/strong><\/h2>\n<p>In case your advocates don\u2019t really feel heard, they disengage.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSuggestions is important\u2026 it means they\u2019re a part of the group.\u201d<\/p>\n<\/blockquote>\n<p>One of the best applications evolve primarily based on enter.<\/p>\n<h3 class=\"wp-block-heading\" id=\"create-feedback-loops\">Create suggestions loops:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Run common surveys<\/li>\n<li>Do 90-day check-ins for brand spanking new advocates<\/li>\n<li>Encourage casual suggestions by chats or conferences<\/li>\n<li>Act shortly on ideas the place attainable<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"10-final-advice-give-yourself-grace-and-build-with-people-in-mind\"><strong>10. Ultimate recommendation: give your self grace and construct with folks in thoughts<\/strong><\/h2>\n<p>Launching and working an advocacy program is loads, particularly for those who\u2019re a staff of 1.<\/p>\n<h3 class=\"wp-block-heading\" id=\"the-takeaway\"><strong>The takeaway:<\/strong><\/h3>\n<ul class=\"wp-block-list\">\n<li>You don\u2019t want perfection, simply progress<\/li>\n<li>Concentrate on folks, not simply metrics<\/li>\n<li>Construct one thing that\u2019s gratifying, not simply efficient<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"advocacy-is-a-marathon-not-a-sprint\"><strong>Advocacy is a marathon, not a dash<\/strong><\/h2>\n<p>The motivation dip isn\u2019t the top of your program.<\/p>\n<p>It\u2019s the second the place it turns into actual.<\/p>\n<p>The groups that reach 2026 gained\u2019t be those with the largest launches, they\u2019ll be those who:<\/p>\n<ul class=\"wp-block-list\">\n<li>Construct group<\/li>\n<li>Adapt constantly<\/li>\n<li>And maintain their advocates on the heart of every little thing<\/li>\n<\/ul>\n<p>Advocacy isn\u2019t a marketing campaign. It\u2019s a system. And when performed proper, it compounds.<\/p>\n<p>To study extra about how one can beat the motivation dip, check out our <a href=\"https:\/\/www.oktopost.com\/blog\/advocacy-program-mangagement\/\">Advocacy Hype Cycle<\/a>, full with suggestions and methods for each section of your program.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.oktopost.com\/blog\/how-to-navigate-the-employee-advocacy-motivation-dip-and-keep-momentum-going\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you joined us for Beyond the launch: Preparing for the employee advocacy motivation dip, you\u2019ll know this wasn\u2019t a typical \u201chow-to\u201d session. This was&#8230;<\/p>\n","protected":false},"author":1,"featured_media":120781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-120780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to keep engagement high - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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