{"id":12045,"date":"2022-02-11T00:22:10","date_gmt":"2022-02-11T00:22:10","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/11-inbound-marketing-roi-statistics-that-demonstrate-value\/"},"modified":"2022-02-11T00:22:10","modified_gmt":"2022-02-11T00:22:10","slug":"11-inbound-marketing-roi-statistics-that-demonstrate-value","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/11\/11-inbound-marketing-roi-statistics-that-demonstrate-value\/","title":{"rendered":"11 Inbound Marketing ROI Statistics That Demonstrate Value"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><img decoding=\"async\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=828&amp;name=Statistics_for_Inbound_Mkt.jpg\" alt=\"Statistics for Inbound Marketing\" width=\"828\" style=\"width: 828px;\" data-srcset=\"https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=414&amp;name=Statistics_for_Inbound_Mkt.jpg 414w, https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=828&amp;name=Statistics_for_Inbound_Mkt.jpg 828w, https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=1242&amp;name=Statistics_for_Inbound_Mkt.jpg 1242w, https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=1656&amp;name=Statistics_for_Inbound_Mkt.jpg 1656w, https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=2070&amp;name=Statistics_for_Inbound_Mkt.jpg 2070w, https:\/\/www.weidert.com\/hs-fs\/hubfs\/2019_blog_images\/Statistics_for_Inbound_Mkt.jpg?width=2484&amp;name=Statistics_for_Inbound_Mkt.jpg 2484w\" data-sizes=\"(max-width: 828px) 100vw, 828px\"\/><\/p>\n<p>While people were surfing the web and scrolling through social media on their couches plenty before 2020, the pandemic helped drive home just how vital it is for businesses to <span style=\"font-weight: bold;\">connect with people <\/span>\u2014 from prospects to customers, candidates, and subscribers \u2014\u00a0virtually using inbound marketing. There are numerous <span style=\"font-weight: bold;\">inbound marketing ROI statistics<\/span> to show just how successful it\u2019s been for many companies in complex industries.<\/p>\n<p>An inbound marketing strategy revolves around <a href=\"https:\/\/www.weidert.com\/blog\/how-to-write-company-blog\" style=\"font-weight: bold;\" rel=\"noopener\" target=\"_blank\">meaningful content<\/a> for the right target audience, and that content generates attention and can be <span style=\"font-weight: bold;\">shared easily<\/span>. It takes on a \u201cField of Dreams\u201d quality: Build it and they will come (albeit with a sound inbound strategy behind it).<\/p>\n<p>This may seem more obvious with B2C marketing methods, but it applies to<span style=\"font-weight: bold;\"> B2B<\/span> marketing as well. Many companies allowed people to work from home these last couple of years, and just like many people, a lot of companies had to <span style=\"font-weight: bold;\">conduct business virtually<\/span>. Plus, with so many B2B buyers on computers all day, it just makes sense to <span style=\"font-weight: bold;\">meet them where they are.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p>This all makes the <span style=\"font-weight: normal;\">inbound methodology more vital than ever for businesses, and we\u2019ve found 11 inbound marketing statistics to show it.<\/span><\/p>\n<h2>What Inbound Marketing Strategies and Media are Businesses Using?<\/h2>\n<p>It\u2019s important to see the current state of inbound marketing and how it\u2019s implemented. After all, <span style=\"font-weight: bold;\">a good business needs to know what marketing efforts others in their industry (or even any industry) are doing.<\/span> These statistics from <span style=\"font-weight: bold;\">HubSpot<\/span> demonstrate what businesses are using to draw in potential customers \u2014 and how well it\u2019s working.<sup>1<\/sup><\/p>\n<ul>\n<li aria-level=\"1\">82% of marketers actively use content marketing<\/li>\n<li aria-level=\"1\">70% of respondents currently use Account Based Marketing (ABM)<\/li>\n<li aria-level=\"1\">82% of respondents said their company invests in social media marketing<\/li>\n<li aria-level=\"1\">69% of marketers invested in SEO for 2021<\/li>\n<li aria-level=\"1\">77% of companies saw more engagement from email marketing over the previous 12 months<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.weidert.com\/blog\/video-marketing-metrics-guide\" rel=\"noopener\" target=\"_blank\">Videos<\/a>, blogs, and infographics (in that order) were the top three forms of media used within content strategy in 2021<\/li>\n<li aria-level=\"1\">Over 40% of respondents said their marketing strategy is \u201cvery effective,\u201d while just under 25% said their marketing strategy is \u201cextremely effective.\u201d Respondents who said their strategy wasn\u2019t effective at all or only \u201cslightly effective\u201d were below 5%<\/li>\n<\/ul>\n<p>As opposed to traditional outbound marketing methods that largely impose marketing on people, inbound marketing <span style=\"font-weight: bold;\">leverages buying behavior<\/span> in order to <a href=\"https:\/\/www.weidert.com\/blog\/inbound-flywheel-overview-video\" style=\"font-weight: bold;\" rel=\"noopener\" target=\"_blank\">attract, engage, and delight<\/a> them. Inbound enhances the buying journey instead of interrupting it, and these inbound marketing statistics show what\u2019s been useful and where you need to be to <a href=\"https:\/\/www.weidert.com\/blog\/inbound-marketing-goals-management\" rel=\"noopener\" target=\"_blank\">meet your marketing goals<\/a>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-style: italic;\">Read more: <\/span><a href=\"https:\/\/www.weidert.com\/blog\/inbound-marketing-vs-outbound-marketing\" rel=\"noopener\" target=\"_blank\" style=\"font-style: italic;\">The Difference Between Inbound and Outbound Marketing<\/a><span style=\"font-style: italic;\">\u00a0<\/span><\/p>\n<h2>B2B Stats &amp; Info That Demonstrate Inbound Marketing ROI<\/h2>\n<p>Breaking it down into how one business works with another business on any given solution, a recent<span style=\"font-weight: bold;\"> Demand Gen<\/span> survey provides more insight into B2B current marketing trends. Take a look at these statistics from the Demand Gen report.<sup>2<\/sup><\/p>\n<ul>\n<li aria-level=\"1\">The first step in the buying process for respondents was conducting <strong>anonymous research<\/strong> on possible solutions<\/li>\n<li aria-level=\"1\">56% said <strong>web search was the first resource<\/strong> that informed them about solutions<\/li>\n<li aria-level=\"1\">65% said <strong>easy access to relevant content<\/strong> that spoke directly to their company was the top criterion they looked for when visiting a website for a possible provider of their solution<\/li>\n<li aria-level=\"1\">79% of respondents said the winning vendor\u2019s <strong>content<\/strong> had a significant impact on their buying decision<\/li>\n<\/ul>\n<blockquote>\n<p>56% of respondents in a 2021 Demand Gen survey said web search was the first resource that informed them about solutions, and 79% said the winning vendor\u2019s content had a significant impact on their buying decision.<\/p>\n<\/blockquote>\n<h2>What Conclusions Can be Made from Current Inbound Marketing Statistics?<\/h2>\n<p>That first B2B statistic \u2014 conducting anonymous research as step one for finding solutions \u2014 speaks volumes of <span style=\"font-weight: bold;\">where customers begin on their buyer journey.<\/span> Where are people often getting started on their research? Firing up the ol\u2019 Google machine and asking a question, hoping for and even <span style=\"font-weight: bold;\">expecting an answer.\u00a0<\/span><\/p>\n<p>That\u2019s where content enters the fray. If you don\u2019t create <span style=\"font-weight: bold;\">engaging and relevant content<\/span> that matches your customers\u2019 needs, they won\u2019t find you. Want to be found easier? Make sure that content is <a href=\"https:\/\/www.weidert.com\/blog\/seo-basics\" style=\"font-weight: bold;\" rel=\"noopener\" target=\"_blank\">optimized for the search engines<\/a> \u2014 another inbound marketing aspect crucial to achieving the ROI noted in the above statistics.<\/p>\n<p>Do you see where this is all going? Building an <span style=\"font-weight: bold;\">engaging and resourceful online presence<\/span> with a <a href=\"https:\/\/www.weidert.com\/blog\/website-grader-tips\" rel=\"noopener\" target=\"_blank\">great website<\/a>, relevant content, email campaigns, and an active social media presence are all components of the inbound marketing philosophy, and they\u2019re part of what\u2019s helping businesses find marketing success today.\u00a0<\/p>\n<p>The picture these stats paint: <span style=\"font-weight: bold;\">If you\u2019re not using inbound marketing tactics, you\u2019re falling behind<\/span>.<\/p>\n<h2>More Information about Inbound Marketing<\/h2>\n<p>Still have questions after reviewing all these inbound marketing statistics? Check out our guide, <a href=\"https:\/\/www.weidert.com\/answers-to-15-questions-about-inbound-marketing-lp\" style=\"font-weight: bold; font-style: italic;\" rel=\"noopener\" target=\"_blank\">Answers to the Top 15 Questions About Inbound Marketing<\/a>, to learn more and what it could all mean for your company.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-03b90429-26fe-4492-a4cc-625330a31301\"><span class=\"hs-cta-node hs-cta-03b90429-26fe-4492-a4cc-625330a31301\" id=\"hs-cta-03b90429-26fe-4492-a4cc-625330a31301\"><!--[if lte IE 8]>\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/65360\/03b90429-26fe-4492-a4cc-625330a31301\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-03b90429-26fe-4492-a4cc-625330a31301\" style=\"border-width:0px;margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/65360\/03b90429-26fe-4492-a4cc-625330a31301.png\" alt=\"New Call-to-Action\" align=\"middle\"\/><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"font-size: 14px;\"><span style=\"color: #6d6e71;\">Sources: <br \/><sup>1<\/sup> HubSpot, <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" rel=\"noopener\" target=\"_blank\" style=\"color: #6d6e71;\">Not Another State of Marketing Report<\/a>, 2021<br \/><span style=\"vertical-align: super; background-color: transparent;\"><sup>2<\/sup> Demand Gen, <\/span><a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2021-b2b-buyers-survey-as-buying-committees-expand-unique-patterns-emerge-among-different-stakeholders\/\" rel=\"noopener\" target=\"_blank\" style=\"vertical-align: super; font-size: 14px; background-color: transparent; color: #6d6e71;\">B2B Buyers Survey Report<\/a><span style=\"vertical-align: super; background-color: transparent;\">, June 2021<\/span><\/span><\/p>\n<\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.weidert.com\/blog\/inbound-marketing-roi-statistics\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While people were surfing the web and scrolling through social media on their couches plenty before 2020, the pandemic helped drive home just how vital&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11 Inbound Marketing ROI Statistics That Demonstrate Value - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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