{"id":11995,"date":"2022-02-10T22:10:06","date_gmt":"2022-02-10T22:10:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/top-4-link-building-mistakes-to-avoid-in-2022\/"},"modified":"2022-02-10T22:10:06","modified_gmt":"2022-02-10T22:10:06","slug":"top-4-link-building-mistakes-to-avoid-in-2022","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/top-4-link-building-mistakes-to-avoid-in-2022\/","title":{"rendered":"Top 4 Link Building Mistakes To Avoid In 2022"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div id=\"narrow-cont\">\n<p>Link building campaigns not meeting your goals?<\/p>\n<p>Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new results?<\/p>\n<p>Break the cycle of bad link building.<\/p>\n<p>Discover which mistakes you might be making and how to fix them.<\/p>\n<p>On February 2, I moderated a sponsored webinar presented by Michael Johnson, Partnerships Development Manager at Page One Power.<\/p>\n<p>Johnson demonstrated how to identify and correct link building mistakes and provided campaign tips for helping you rank higher and drive more traffic.<\/p>\n<p>Here is a quick summary of the webinar.<\/p>\n<p>To access the entire presentation, <a href=\"#regWatch\">complete the form<\/a>.\n<\/p>\n<h2>Issues In Link Building<\/h2>\n<p>Time and again, companies of all sizes face the same link building issues.<\/p>\n<p>They consistently dedicate time, energy, and resources. They follow the same processes, yet they get the same lackluster results.<\/p>\n<p>So what are they doing wrong?<\/p>\n<p>Here are the most common link building mistakes:<\/p>\n<ol>\n<li>Not looking at on-page SEO &amp; search intent first.<\/li>\n<li>Not creating linkable content.<\/li>\n<li>Performing bad outreach.<\/li>\n<li>Setting poor expectations.<\/li>\n<\/ol>\n<p><a href=\"#regWatch\">[Get The Steps To Overcome These Mistakes] Instantly access this webinar \u2192<\/a><\/p>\n<h3>Mistake 1 \u2013 Not Looking At On-Page SEO &amp; Search Intent First<\/h3>\n<p>Looking at and repairing on-page SEO and search intent issues is a must before you start building links.<\/p>\n<p><strong>How to fix this mistake:<\/strong><\/p>\n<p>In the <a href=\"#regWatch\">webinar recap<\/a>, Johnson gives a great example of what Paycom.com did when they could not rank on page one for the keyword \u201cpayroll:\u201d<\/p>\n<ul>\n<li>Make sure your target keyword is referenced on your page so that Google knows what you\u2019re all about.<\/li>\n<li>Look at who is currently ranking, do some competitor and industry research, and get some suggestions on improving on-page SEO.<\/li>\n<li>Show that you\u2019re an expert on your subject matter through a robust content strategy.<\/li>\n<\/ul>\n<p><a href=\"#regWatch\">[Steps Explained] Instantly access this webinar \u2192<\/a><\/p>\n<h3>Mistake 2 \u2013 Not Creating Linkable Content<\/h3>\n<p>Organic link building is about leveraging relationships and finding a common interest within your relationship\u2019s audience.<\/p>\n<p>Linkable content is one way to do that.<\/p>\n<p><strong>How to create linkable content:<\/strong><\/p>\n<p><strong>Step 1: Look at competitor content.<\/strong><\/p>\n<p>Use a tool like Ahrefs to find highly-linkable content ideas.<\/p>\n<p>Check out their \u201cBest Pages by Links,\u201d which helps you see what pages on your competitors\u2019 websites have the most links right now.<\/p>\n<p>Ask yourself, why does the competitor\u2019s most linked content stand out?<\/p>\n<ul>\n<li>Does it have informational\/educational value?<\/li>\n<li>What is the piece\u2019s defined audience?<\/li>\n<li>Is there an established link authority?<\/li>\n<\/ul>\n<p><strong>Step 2: Confirm link opportunity.<\/strong><\/p>\n<p>Before you start creating new content, make sure that there are great sites that may want to link back to it.<\/p>\n<ul>\n<li>Use Boolean operators.\n<ul>\n<li>Small business inurl: links.<\/li>\n<li>Entrepreneur inurl: links.<\/li>\n<\/ul>\n<\/li>\n<li>Look at a lot of pages.<\/li>\n<li>Check if the page links to external sites and similar resources.<\/li>\n<\/ul>\n<p><a href=\"#regWatch\">[Learn How To Use These &amp; Confirm Link Opportunity] Instantly access this on-demand webinar \u2192<\/a><\/p>\n<p><strong>Step 3: Look for similar resources you want to pitch and see who\u2019s linking to them.<\/strong><\/p>\n<p>Now, look for and make note of additional backlink opportunities by researching the profiles of resources that are similar to the content you\u2019re planning to create.<\/p>\n<p>Building a robust list of source links that you can work from and pages you can try to get links for will prepare you for your future outreach step.<\/p>\n<h3>Mistake 3 \u2013 Performing Bad Outreach<\/h3>\n<p>Bad outreach will derail your link building campaign and ensure you\u2019re ignored or intentionally avoided.<\/p>\n<p><a href=\"#regWatch\">[See examples of good and bad outreach] Instantly access this webinar \u2192<\/a><\/p>\n<p><strong>How To Send Good Outreach Emails:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Be direct: subject lines should be short, simple, and straightforward.<\/li>\n<li>Be specific: include the correct details.<\/li>\n<li>Be intentional: include the desired outcome.<\/li>\n<li>Be personable: if you wouldn\u2019t say it in person, don\u2019t say it.<\/li>\n<li>Be editorial: Use proper grammar, spelling, and punctuation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Get to the point.<\/li>\n<li>Explain the value to them and their audience.<\/li>\n<li>Show. Don\u2019t tell.<\/li>\n<li>Avoid sales or vague language.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Understand that web admins are busy, and they get a lot of emails.<\/li>\n<li>Send three emails.<\/li>\n<li>Call back to previous emails.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Mistake 4 \u2013 Poor Expectations<\/h3>\n<p>Everybody wants a scalable link building campaign that generates quality, organic links.<\/p>\n<p>Usually, this means linking to promotional transactional pages at the mid and bottom of the funnel. This limits your link building campaign from the onset. You can\u2019t have everything.<\/p>\n<p>Therefore, one of the first things you need to do is set expectations.<\/p>\n<p><strong>So, here are the different configurations you can reliably create:<\/strong><\/p>\n<div id=\"attachment_436841\" style=\"width: 1912px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-436841 size-full b-lazy pcimg\" alt=\"Top 4 Link Building Mistakes To Avoid In 2022\" width=\"1902\" height=\"1076\" sizes=\"auto, (max-width: 1902px) 100vw, 1902px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej.png 1902w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej-480x272.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej-680x385.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej-768x434.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej-1024x579.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej-1600x905.png 1600w\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej.png\"\/><span class=\"wp-caption-text\">Page One Power, February 2022<\/span><noscript><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2022\/02\/screen-shot-2022-02-08-at-12.34.54-am-62014a80984f6-sej.png\" alt=\"Top 4 Link Building Mistakes To Avoid In 2022\"\/><\/noscript><\/div>\n<p><a href=\"#regWatch\">[Learn How To Use This Chart] Instantly access this on-demand webinar \u2192<\/a><\/p>\n<p>Set your organization\u2019s expectations around why you want to build links to these kinds of pages and how these pages can help accomplish your overall goals as an organization.<\/p>\n<p>Rise through internal linking by creating various linkable assets and internally link to the core transactional pages you want to influence.<\/p>\n<p>By doing so, you can get organic, quality links at scale and benefit from having more successful campaigns.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Sometimes links are not the problem.<\/li>\n<li>Not having linkable content is a huge mistake.<\/li>\n<li>Poor outreach will either get you ignored or avoided.<\/li>\n<li>Have realistic expectations about your link building campaign.<\/li>\n<\/ul>\n<h2>[Slides] Top 4 Link Building Mistakes To Avoid In 2022<\/h2>\n<p>Here is the presentation:<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" title=\"Top 4 Link Building Mistakes To Avoid In 2022\" data-src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/IKrXzNyG5ziG3s\" class=\"b-lazy\"> <\/iframe><\/p>\n<p><strong> Top 4 Link Building Mistakes To Avoid In 2022  <\/strong> from <strong>Search Engine Journal<\/strong><\/p>\n<h2 class=\"text-center\">Join Us for Our Next Webinar!<\/h2>\n<h3>7 Big Enterprise Content Marketing Strategies You Need To Know<\/h3>\n<p>It\u2019s easy for an enterprise brand to pump out content. But is that content providing value to your target audience and driving ROI?<\/p>\n<p>Learn how to create an effective enterprise content strategy that leads to conversions in our next webinar on February 16 at 2 p.m. ET.<\/p>\n<hr\/>\n<p><em>Image Credits<\/em><\/p>\n<p><em>Featured Image: Paulo Bobita\/Search Engine Journal<\/em><\/p>\n<\/div>\n<iframe src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.searchenginejournal.com\/link-building-mistakes-2022-recap\/436819\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 4 Link Building Mistakes To Avoid In 2022 - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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