{"id":11948,"date":"2022-02-10T20:10:06","date_gmt":"2022-02-10T20:10:06","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/how-marketers-can-prioritize-digital-experiences\/"},"modified":"2022-02-10T20:10:06","modified_gmt":"2022-02-10T20:10:06","slug":"how-marketers-can-prioritize-digital-experiences","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/how-marketers-can-prioritize-digital-experiences\/","title":{"rendered":"How marketers can prioritize digital experiences"},"content":{"rendered":"

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\u201cThe pandemic has made customer journeys more digital than ever before,\u201d said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. \u201cWe believe marketing technology can help improve those digital experiences \u2013 helping your brand grow and increase revenue.\u201d<\/p>\n

Acquia\u2019s Customer Experience report<\/a> found that 94% of marketers claim their organization had changed their digital customer experience strategy in the 18 months following the 2020 pandemic. And while there are always factors specific to every brand, the pandemic accounts for the bulk of this transformation.<\/p>\n

\u201cA big chunk of this was driven by COVID-19,\u201d he said. \u201cComing out of the pandemic in 2022 \u2013 I say that optimistically \u2013 many trends in buyer behavior that have changed over the past two years are probably going to stay.\u201d<\/p>\n

\u201cWe think one of the trends that is going to stay is that people will buy and interact with brands more digitally than ever before,\u201d he added.\u00a0<\/p>\n

Digital experiences are key to brand success going forward, so marketers need to prioritize and optimize customer interactions across all platforms and channels.<\/p>\n

Use marketing technology to help build customer trust<\/h2>\n

One of the most challenging obstacles facing brands today is the lack of customer trust. According to the same Acquia report, 87% of consumers say that either they don\u2019t remember or didn\u2019t opt in to receive communications from certain brands. What\u2019s more, 26% of customers lose trust in brands due to poor customer service experiences and 21% lose trust due to substandard purchase experiences, according to data<\/a> from Statista.<\/p>\n

To address these issues, Bianchi recommends marketers turn to CX solutions<\/a> found in marketing technology.<\/p>\n

\u201cWe asked marketers what they were investing in over the past year and a half,\u201d he said. \u201c55% said they were investing in digital experience platforms, 50% said they were investing in customer data platforms, and 45% of people said they investing in digital asset management software as well as content management systems.\u201d<\/p>\n

These technologies \u2013 specifically DXPs and CDPs \u2013 are designed to manage vast quantities of customer data. Successful digital marketing programs can leverage insights gathered from these data pools, then deploy customer-focused strategies that offer enhanced digital experiences.<\/p>\n

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