{"id":119334,"date":"2026-03-20T18:22:42","date_gmt":"2026-03-20T18:22:42","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/elyse-myers-on-why-making-something-cool-is-better-than-going-viral\/"},"modified":"2026-03-20T18:23:48","modified_gmt":"2026-03-20T18:23:48","slug":"elyse-myers-on-why-making-something-cool-is-better-than-going-viral","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/elyse-myers-on-why-making-something-cool-is-better-than-going-viral\/","title":{"rendered":"Elyse Myers on Why Making ‘Something Cool’ Is Better Than Going Viral"},"content":{"rendered":"

<\/a>\n
<\/p>\n

\n

This publish was created as a part of an ADWEEK Home content material settlement.<\/em><\/strong><\/p>\n

Elyse Myers, a content material creator with over 7.1 million followers on TikTok, has labored with main manufacturers like Audible and Geico. Throughout an ADWEEK House: Austin<\/a> session, Myers sat down with Zoe Ruderman, chief content material officer at ADWEEK, to debate her experiences working with manufacturers, why she values belief in her partnerships, and her ideas on why going viral is overrated.<\/p>\n

Authenticity\u2014with boundaries<\/strong><\/h4>\n

Like all content material creators, Myers was as soon as nameless. However fairly than curate her persona to a sure viewers, she leaned into her genuine voice. One in all her first movies was her merely telling the story of how she went on a date with a man who made her purchase 100 Taco Bell tacos. It has over 3.3 million views.<\/p>\n

\u201cI\u2019m actually captivated with being very trustworthy in my relationships with individuals, and I by no means thought of that that may be bizarre to do on-line,\u201d Myers mentioned. \u201cIt was an unconscious choice that I’ve consciously determined to proceed.\u201d<\/p>\n

Nevertheless, as a mom, Myers has additionally set strict boundaries round her private life. She has a home that she creates content material in that\u2019s separate from the place she lives, and she or he received\u2019t characteristic her youngsters. This may be difficult for manufacturers that focus on mother and father or mothers. However Myers refuses to budge.<\/p>\n

\u201cWhen you could have a really particular objective and a selected imaginative and prescient of the way you need to present up, and that that\u2019s a powerful worth of yours, it\u2019s very easy to make choices inside that,\u201d she mentioned.<\/p>\n

A metric for choosing manufacturers<\/strong><\/h4>\n

Myers prioritizes inventive management when partnering with manufacturers and isn\u2019t afraid to say \u201cno\u201d if she doesn\u2019t have that. It\u2019s necessary to her as a result of, on the finish of the day, she needs to be pleased with what she makes, whether or not it’s for herself or with a model. And her metric is solely if she needs to share her work together with her husband, Jonas.<\/p>\n

\u201cJonas is aware of after I\u2019m pleased with what I do,\u201d she mentioned. \u201cI\u2019m all the time going to return house and be like, \u2018Can I present you one thing cool?\u2019\u201d<\/p>\n

Myers mentioned belief in her inventive voice permits the campaigns to be as profitable as they’re. She talked about Audible as a model that provides her the belief she wants.<\/p>\n

\u201cThere\u2019s actually nothing I may say that they might be like, \u2018no,\u2019\u201d she mentioned. \u201cThere\u2019s simply belief. Excessive belief breeds excessive creativity and nice outcomes.\u201d<\/p>\n

Virality is overrated<\/strong><\/h4>\n

Myers believes in herself as an \u201climitless properly of creativity\u201d and she or he focuses on that as an alternative of \u201cchasing viral tendencies.\u201d She mentioned that aiming for a viral video is a reactive strategy to be a creator and construct a model.<\/p>\n

<\/p>\n

\u201cShould you\u2019re ready for all of your content material to go viral, you\u2019re truly lacking a lot as a result of that\u2019s one video,\u201d she mentioned. \u201cWithin the grand scheme of issues, 3 million individuals on one video is nothing in comparison with 10 movies that carry out constantly very properly as a result of they\u2019re good.\u201d<\/p>\n

Consistency is one other worth for Myers, and when she was beginning out, she would publish each single morning on the identical time. This meant her viewers was by no means questioning when her subsequent video would come.<\/p>\n

\u201cThat type of consistency is basically, actually good for a model,\u201d she mentioned. \u201cThe virality of a video is type of irrelevant. That doesn\u2019t change what it is best to make. You need to simply be actually pleased with what you\u2019re making.\u201d<\/p>\n<\/div>\n