{"id":119322,"date":"2026-03-20T16:20:44","date_gmt":"2026-03-20T16:20:44","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/10-templates-and-tips-for-ecommerce\/"},"modified":"2026-03-20T16:22:09","modified_gmt":"2026-03-20T16:22:09","slug":"10-templates-and-tips-for-ecommerce","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2026\/03\/20\/10-templates-and-tips-for-ecommerce\/","title":{"rendered":"10 Templates and Tips for Ecommerce"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<div class=\"takeaways\">\n<div class=\"title\">Key takeaways <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.omnisend.com\/blog\/wp-content\/themes\/omnisend\/assets\/img\/ai-generated.png\" alt=\"\" width=\"80\" height=\"21\"\/><\/div>\n<div class=\"takeaways-content\">\n<p>New arrival SMS campaigns successfully interact high-intent clients by delivering instantaneous notifications about recent merchandise on to their units.<\/p>\n<p>Not like back-in-stock alerts, new arrival messages give attention to producing pleasure and curiosity for merchandise that clients have not seen earlier than.<\/p>\n<p>Personalization and urgency are key to crafting impactful SMS messages, making certain they resonate with the viewers and immediate fast motion.<\/p>\n<p>Combining SMS with e mail advertising and strategic timing can considerably improve engagement and conversion charges for brand new product launches.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>New Arrival SMS advertising campaigns assist ecommerce manufacturers promote their merchandise to clients who&#8217;ve already proven curiosity.<\/p>\n<p>Not like different advertising channels, SMS advertising reaches clients immediately, with messages showing straight on their lock screens. This makes it splendid for speaking new product launches, seasonal ranges, or limited-edition merchandise.<\/p>\n<p>As a result of subscribers have beforehand opted in to obtain SMS, you\u2019re talking to a high-intent viewers that\u2019s extra prone to click on and purchase.<\/p>\n<p>When used strategically, a easy message a few new product can shortly drive site visitors and conversions.\u00a0<\/p>\n<p>On this information, you\u2019ll be taught what a brand new arrival SMS is, the way it differs from back-in-stock alerts, and easy methods to write efficient messages. We\u2019ll additionally share ready-to-use templates and sensible ideas to enhance marketing campaign outcomes.<\/p>\n<div class=\"c-lead-magnet c-lead-magnet--simple black-block\">\n<div class=\"c-lead-magnet__content\">\n<p>Develop gross sales quicker with automated and high-converting new arrival SMS campaigns through Omnisend<\/p>\n<p class=\"c-lead-max-text\">Fast join | No bank card required<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<h2>What&#8217;s a brand new arrival SMS?<\/h2>\n<p>A brand new arrival SMS is a textual content message despatched to opted-in clients to announce new merchandise or collections. This fast <a href=\"https:\/\/www.omnisend.com\/blog\/sms-marketing\/\">SMS marketing<\/a> alert is a direct strategy to let your viewers know when recent stock drops.<\/p>\n<p>As an example, you can say, <em>\u201cNew summer season tees simply dropped. Store the most recent types right here: https:\/\/www.omnisend.com\/weblog\/new-arrival-sms\/.\u201d<\/em><\/p>\n<p>So, why does it work so properly?\u00a0<\/p>\n<p>Clients who select to obtain texts are already desirous about your model. They need to hear from you. This implies each message goes to a heat viewers, not a chilly checklist.<\/p>\n<p>As a result of the SMS lands proper of their arms, it\u2019s positively onerous to overlook. Add pure urgency, as new arrivals don\u2019t final perpetually. You\u2019ve received your self a strong software to drive clicks and gross sales.<\/p>\n<p>This technique makes new inventory obtainable SMS messages very highly effective. When completed proper, it builds pleasure and loyalty.<\/p>\n<h2>New arrival SMS vs. back-in-stock SMS<\/h2>\n<p>A brand new arrival SMS declares a product that has by no means been obtainable in your retailer earlier than. It tells subscribers that you simply launched one thing new and invitations them to test it out.<\/p>\n<p>In the meantime, a back-in-stock SMS alerts buyers when a beforehand sold-out product turns into obtainable once more. These messages are often despatched to clients who ask to be notified.<\/p>\n<p>This distinction issues vastly.<\/p>\n<p>With new arrivals, you\u2019re introducing one thing recent. Clients might not know the product but, so your message should spark curiosity and pleasure. You\u2019re additionally constructing consciousness, which is why many manufacturers deal with these alerts like mini product launches.<\/p>\n<p>With back-in-stock alerts, you\u2019re reigniting demand that already exists. Clients are already desirous about your product, so conversion charges are typically greater.\u00a0<\/p>\n<p>New arrival messages must construct curiosity first. You\u2019re creating need, not simply fulfilling it. It&#8217;s good to have a extra exploratory tone. \u201cTake a look at what simply landed\u201d works higher than \u201cSeize it now.\u201d<\/p>\n<p>Right here\u2019s a fast comparability to make clear the variations:\u00a0<\/p>\n<div class=\"table-container\">\n<table id=\"omnisend-table-366\">\n<thead>\n<tr>\n<th class=\"feature-col\"> <\/th>\n<th class=\"\"><b>New arrival SMS<\/b><\/th>\n<th class=\"\"><b>Again-in-stock SMS<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"feature-col\">Function<\/td>\n<td>Announce model new merchandise or collections<\/td>\n<td>Notify when sold-out merchandise are restocked<\/td>\n<\/tr>\n<tr>\n<td class=\"feature-col\">Viewers<\/td>\n<td>Opted in, however no prior curiosity within the particular merchandise<\/td>\n<td>Clients who requested alerts for a particular product<\/td>\n<\/tr>\n<tr>\n<td class=\"feature-col\">Tone<\/td>\n<td>Pleasure, discovery, curiosity, exploratory<\/td>\n<td>Reassurance, urgency, direct<\/td>\n<\/tr>\n<tr>\n<td class=\"feature-col\">Conversion charge<\/td>\n<td>Builds momentum over time<\/td>\n<td>Usually greater, pushed by present demand<\/td>\n<\/tr>\n<tr>\n<td class=\"feature-col\">Aim<\/td>\n<td>Increase consciousness and spark curiosity<\/td>\n<td>Seize pent-up demand and shut gross sales shortly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\ud83d\udc49 For those who additionally ship <a href=\"https:\/\/www.omnisend.com\/blog\/new-arrivals-email\/\">new arrivals emails<\/a>, pair them with SMS to create a multi-channel technique that reaches subscribers at a channel wherever they interact most.<\/p>\n<h2>New arrival SMS templates<\/h2>\n<p>The templates beneath show you how to shortly discover what matches your model finest. Substitute the bracketed placeholders with your personal model particulars, hyperlinks, or product names, and modify the tone to match your model voice.<\/p>\n<p>Every new inventory arrival SMS instance additionally features a notice about the very best timing. Pair these templates with the <a href=\"https:\/\/www.omnisend.com\/features\/automation\/sms-marketing\/\">best ecommerce marketing software<\/a> to automate sends and monitor efficiency.\u00a0<\/p>\n<h3>Basic new arrival SMS<\/h3>\n<p>These versatile templates work throughout many industries. They give attention to easy bulletins and broad product drops.<\/p>\n<p><strong>1. Simple announcement<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Hello {First title}, new arrivals are right here! Discover {Product\/Assortment} as we speak: {Hyperlink}. Reply STOP to decide out.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Broad product drops the place you need most attain with out added friction<\/p>\n<p><strong>2. Low cost incentive<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Contemporary drop: {Product\/Assortment}. Store now and luxuriate in {Low cost}% off. Restricted time solely: {Hyperlink}. Reply STOP to unsubscribe<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Launches the place you need to add a small incentive to drive fast clicks<\/p>\n<p><strong>3. Exclusivity angle<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Simply dropped: {Product}. You\u2019re seeing it first. Store earlier than it\u2019s gone: {Hyperlink}. Textual content STOP to decide out.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Reinforcing exclusivity amongst loyal or engaged subscribers with out utilizing reductions<\/p>\n<h3>Vogue and attire new arrival SMS<\/h3>\n<p>Vogue manufacturers depend on seasonal launches and restricted releases. These textual content message new inventory arrival SMS samples work properly as a result of they ship updates immediately.<\/p>\n<p><strong>4. Seasonal assortment drop<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Fall is right here. Our new autumn assortment simply launched \u2014 cozy knits, layering necessities, and extra: {Hyperlink}. Reply STOP anytime.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Seasonal launches, reminiscent of summer season collections or winter drops<\/p>\n<p><strong>5. Restricted-run announcement<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Restricted run alert \ud83d\udea8Solely 70 made. Our {Product} simply dropped. Seize yours earlier than it sells out: {Hyperlink}. Textual content STOP to unsubscribe.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Small-batch releases or restricted capsule collections with actual shortage<\/p>\n<p><strong>6. Subscriber early entry<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Unique for you {First Title}: {Assortment} drops tomorrow. Store 24 hours earlier than everybody else: {Hyperlink}. Reply STOP to decide out.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Rewarding loyalty and creating urgency earlier than a public launch<\/p>\n<h3>Magnificence and cosmetics new arrival SMS<\/h3>\n<p>Magnificence manufacturers usually use SMS to generate fast consideration when launching particular person merchandise or themed collections.\u00a0<\/p>\n<p><strong>7. New product launch\u00a0<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Glow up alert! Our newest {Product} is lastly right here. Swipe-proof, long-lasting, and made for you: {Hyperlink}. Textual content STOP anytime.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Hero product launches the place you\u2019re highlighting particular options or advantages<\/p>\n<p><strong>8. Restricted version assortment<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>Restricted version {Product\/Seasonal Assortment} simply dropped. Obtainable whereas provides final: {Hyperlink}. Reply STOP to decide out.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Seasonal palettes, vacation kits, or collaborations with built-in urgency<\/p>\n<h3>Restricted drops and unique launches new arrival SMS<\/h3>\n<p>Restricted drops usually ship the strongest SMS outcomes. Shortage and exclusivity push clients to behave shortly.<\/p>\n<p><strong>9. Excessive-urgency shortage framing<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>LIVE NOW: {Product}. Solely {Quantity} obtainable. As soon as they\u2019re gone, they\u2019re gone: {Hyperlink}. Textual content STOP to decide out.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Hype drops, sneaker releases, or any product with real restricted inventory<\/p>\n<p><strong>10. VIP exclusivity<\/strong><\/p>\n<div class=\"superbox-wrapper\">\n<div class=\"green-cta\">\n<div class=\"text\">\n<p><em>{First title}, you\u2019re in. {Product} drops in 1 hour \u2014 unique to our textual content checklist. Set your alarm: {Hyperlink}. Reply STOP anytime.<\/em><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<p><strong>Greatest for<\/strong>: Constructing anticipation and rewarding loyalty members or VIP segments<\/p>\n<h2>Suggestions for writing new arrival SMS messages<\/h2>\n<p>Nice new arrival textual content messages will not be written in a vacuum, that means they&#8217;re the results of a lot of key elements that improve engagement in addition to guarantee deliverability. So, what makes an important new arrival message? Effectively, listed below are the important thing elements:<\/p>\n<ul>\n<li><strong>Begin with the product, not your model title: <\/strong>The secret&#8217;s to be direct, so the message nonetheless is sensible. The shopper is  within the product, not the model title, asserting the brand new arrival. As an example, \u201cNew linen summer season shirts simply dropped\u201d is extra attention-grabbing in comparison with \u201cHello from [Brand]! We&#8217;ve new arrivals.\u201d<\/li>\n<li><strong>Create urgency naturally<\/strong>: Urgency is efficient when it\u2019s perceived as real, however perceived shortage on account of synthetic causes erodes belief. Keep away from utilizing compelled copy or clich\u00e9s reminiscent of \u201cAct Now!\u201d except there\u2019s a real time-sensitive purpose for the client to take action. Light persuasion may also be achieved by emphasizing the shortage of inventory, seasonal gives, and early chicken offers.<\/li>\n<li><strong>Personalize meaningfully<\/strong>: True personalization goes deeper than including the client\u2019s title. Use buy historical past, shopping conduct, or said preferences to tailor your message. This makes your new arrival textual content really feel extra related to every shopper.<\/li>\n<li><strong>Keep compliant<\/strong>: Embrace opt-out language like \u201cReply STOP to unsubscribe\u201d whenever you SMS new inventory arrival messages to clients. Respect native <a href=\"https:\/\/www.omnisend.com\/blog\/best-time-to-send-sms\/\">sending hours<\/a> to keep away from late-night pings. Clear compliance builds belief and protects your model.<\/li>\n<li><strong>Stick to 1 clear CTA per message<\/strong>: SMS has restricted house. Don\u2019t ask folks to buy, observe you on Instagram, and browse your weblog. As a substitute, hold your message centered on a single motion. A number of hyperlinks or CTAs can confuse recipients and gained\u2019t match the character restrict.<\/li>\n<li><strong>Watch your character rely<\/strong>:<strong> <\/strong>SMS messages over 160 characters are cut up into a number of texts. This may improve prices and damage readability, so hold it concise. Use instruments just like the <a href=\"https:\/\/www.omnisend.com\/sms-calculator\/\">Omnisend SMS calculator<\/a> to preview how your message will look and what number of segments it\u2019ll be.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1122\" height=\"866\" loading=\"lazy\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/www.omnisend.com\/blog\/wp-content\/uploads\/2026\/03\/Sms-length-and-pricing-calculator.jpg\" alt=\"New arrival SMS: A webpage with an SMS length and pricing calculator. It shows a text box for message input, character count, template buttons, a dropdown for country selection, and an estimated cost of $0.015 per SMS. A green Start free button is below.\" class=\"wp-image-76349\" data-srcset=\"https:\/\/www.omnisend.com\/blog\/wp-content\/uploads\/2026\/03\/Sms-length-and-pricing-calculator.jpg 1122w, https:\/\/www.omnisend.com\/blog\/wp-content\/uploads\/2026\/03\/Sms-length-and-pricing-calculator-466x360.jpg 466w, https:\/\/www.omnisend.com\/blog\/wp-content\/uploads\/2026\/03\/Sms-length-and-pricing-calculator-933x720.jpg 933w, https:\/\/www.omnisend.com\/blog\/wp-content\/uploads\/2026\/03\/Sms-length-and-pricing-calculator-768x593.jpg 768w\" data-sizes=\"auto, (max-width: 1122px) 100vw, 1122px\"\/><figcaption><em>Picture through Omnisend<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Selecting the best <a href=\"https:\/\/www.omnisend.com\/blog\/sms-marketing-software\/\">SMS marketing software<\/a> issues. Search for platforms that deal with segmentation, automation, and compliance with out forcing you to babysit each marketing campaign.<\/p>\n<h2>When and who to ship to<\/h2>\n<p>Sending a brand new arrival SMS on the proper second issues simply as a lot because the message itself. Nice campaigns attain the fitting folks on the proper time. Poor timing and segmentation, nevertheless, usually result in ignored texts or rising opt-outs.<\/p>\n<p><strong>Timing ideas<\/strong><\/p>\n<ul>\n<li><strong>Late morning or early night<\/strong> works finest. Many manufacturers see robust engagement round 9 a.m. to 12 p.m. and 5 p.m. to 9 p.m. within the recipient\u2019s time zone.<\/li>\n<li>Use a <strong>two-message launch technique<\/strong>. Ship a teaser 24\u201348 hours earlier than (\u201cComing quickly: Our largest drop but\u201d), then a stay announcement as soon as the product launches.<\/li>\n<\/ul>\n<p>Timing alone isn\u2019t sufficient. You additionally want the fitting viewers.<\/p>\n<p><strong>Segmentation ideas<\/strong><\/p>\n<ul>\n<li><strong>Ship broad launches<\/strong> to your full SMS checklist. This works properly for seasonal collections or main product drops.<\/li>\n<li><strong>Goal previous class patrons<\/strong> for area of interest gadgets. For instance, if somebody purchased skincare merchandise earlier than, they\u2019re extra prone to care about new serums.<\/li>\n<li><strong>Supply early entry<\/strong> to loyalty members. VIP segments reply properly to unique previews or early procuring home windows.<\/li>\n<\/ul>\n<p>Automation makes these methods much more efficient. In keeping with the<a href=\"https:\/\/www.omnisend.com\/resources\/reports\/2026-ecommerce-marketing-report\/\"> 2026 Ecommerce Marketing Report<\/a> by Omnisend, automated SMS earned $0.74 per ship versus $0.15 for campaigns. Habits-based triggers allow you to attain clients when their curiosity is highest.<\/p>\n<p>Platforms like Omnisend simplify the automation course of.\u00a0<\/p>\n<p>They mix segmentation, scheduling, and income monitoring in a single place so that you don\u2019t need to juggle a number of instruments. Plus, with clear <a href=\"https:\/\/www.omnisend.com\/blog\/sms-marketing-pricing\/\">SMS marketing pricing<\/a>, you\u2019ll know precisely what every message prices earlier than you hit ship.<\/p>\n<h2>Begin sending smarter new arrival messages<\/h2>\n<p>New arrival SMS works finest when it\u2019s despatched to the fitting section on the proper second, with a transparent product-forward message.\u00a0<\/p>\n<p>The templates on this article are a place to begin. Nevertheless, it turns into stronger when pairing them with correct timing and good viewers segmentation.<\/p>\n<p>For main launches, mix channels. A teaser e mail adopted by an SMS announcement (or vice versa) usually outperforms both channel alone.<\/p>\n<p>Omnisend clients earn $79 again for each $1 spent, one of many strongest returns in ecommerce advertising. That\u2019s the facility of automation, segmentation, and channel synergy working collectively.<\/p>\n<div class=\"c-lead-magnet c-lead-magnet--simple black-block\">\n<div class=\"c-lead-magnet__content\">\n<p>Drive greater ROI with automated new arrival SMS and e mail campaigns powered by Omnisend<\/p>\n<p class=\"c-lead-max-text\">Fast join | No bank card required<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"https:\/\/www.omnisend.com\/blog\/new-arrival-sms\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways New arrival SMS campaigns successfully interact high-intent clients by delivering instantaneous notifications about recent merchandise on to their units. Not like back-in-stock alerts,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":119323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-119322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Templates and Tips for Ecommerce - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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