{"id":11930,"date":"2022-02-10T19:28:05","date_gmt":"2022-02-10T19:28:05","guid":{"rendered":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\/"},"modified":"2022-02-10T19:28:05","modified_gmt":"2022-02-10T19:28:05","slug":"idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities","status":"publish","type":"post","link":"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\/","title":{"rendered":"IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities"},"content":{"rendered":"<p> <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=1052423&nci=17043\" Target=\"_Top\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" src=\"https:\/\/mailinvest.blog\/wp-content\/themes\/breek\/assets\/images\/transparent.gif\" data-lazy=\"true\" data-src=\"https:\/\/fiverr.ck-cdn.com\/tn\/serve\/?cid=40081059\"  width=\"601\" height=\"201\"><\/a>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.idg.com\/\" target=\"_blank\" rel=\"noopener\">IDG Communications, Inc.<\/a>, a technology media company, acquired <a href=\"https:\/\/sellingsimplified.com\/\" target=\"_blank\" rel=\"noopener\">Selling Simplified<\/a>, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact- and account-level lead generation capabilities to its suite of intent-based marketing technologies.<\/p>\n<\/p><\/div>\n<div>\n<p>IDG plans to diversify its offerings with Selling Simplified\u2019s global dataset of more than 160 million B2B records of tech industry purchase intent. Additionally, IDG will leverage the company\u2019s marketing technology platform, which utilizes machine learning to identify and score intent signals based on campaign engagement.<\/p>\n<p>\u201cSegmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads,\u201d said Kumaran Ramanathan, President of IDG Communications, Inc., in a statement. \u201cMarketing campaigns simply perform better when you can also apply knowledge of the prospect\u2019s current stage in the path-to-purchase and actively engage them. Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets.\u201d<\/p>\n<p>Selling Simplified is the latest in a series of acquisitions IDG has made over the last 18 months, including <a href=\"https:\/\/www.demandgenreport.com\/features\/news-briefs\/idg-launches-first-solution-with-triblio-following-acquisition\/\" target=\"_blank\" rel=\"noopener\">ABM platform Triblio<\/a>, <a href=\"https:\/\/www.demandgenreport.com\/features\/news-briefs\/idg-enhances-service-offering-with-kickfire-acquisition\/\" target=\"_blank\" rel=\"noopener\">marketing data and intelligence solution KickFire<\/a> and <a href=\"https:\/\/www.demandgenreport.com\/features\/news-briefs\/idg-communications-acquires-leadsift-to-strengthen-intent-data-offering\/\" target=\"_blank\" rel=\"noopener\">B2B sales and marketing data intent platform LeadSift<\/a>.<\/p>\n<\/p><\/div>\n<iframe data-lazy=\"true\" data-src=\"https:\/\/www.fiverr.com\/gig_widgets?id=U2FsdGVkX18x7XQvttUTrv1oEqmGNGTgvvCUiUoJ\/AP4z\/UyMz8lXGOLpu15jIMxBbTR0gmD5uBoFvhC4KWeALQRp3h\/X\/AwcVD0K8Wj9H\/ZzYKzcCNHosB9oS4SCJJFWiN85P9ICAc4OgCoE\/wHKIY7CDkf2\/DQ1vqGvk4smVe5cRDEmrLPCWi4FC8p40VUhSmWQ5udCm0zoJtorgWv3vbDQw0kKYkwn39ozAnQXDe+YvWMxkLFWA+O3TFwkJvdkIK+\/AUSnRssPKt5WHY0FhNOxnSPcLslEL4G4\/RfP95ve99U+kRnDy3X+KtzdQLY+u935ghON\/o3UE4IMv9oN6JX9RnxzL\/LRcOgnHigxStSGPKsZYtnz8RWNVT\/rOLAibqiWJadC5MYHRbekF3eg6FOGrQGkXYbsn0+a5aovnlLCbLwIqY9fcS17UX8J235iQ6cdmHNbrPeS84CMm34RA==&affiliate_id=1052423&strip_google_tagmanager=true\" loading=\"lazy\" data-with-title=\"true\" class=\"fiverr_nga_frame\" frameborder=\"0\" height=\"350\" width=\"100%\" referrerpolicy=\"no-referrer-when-downgrade\" data-mode=\"random_gigs\" onload=\" var frame = this; var script = document.createElement('script'); script.addEventListener('load', function() { window.FW_SDK.register(frame); }); script.setAttribute('src', 'https:\/\/www.fiverr.com\/gig_widgets\/sdk'); document.body.appendChild(script); \" ><\/iframe>\n<br \/><a href=\"http:\/\/www.demandgenreport.com\/features\/news-briefs\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact- and account-level lead generation capabilities to its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":11931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-11930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-universe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities - mailinvest.blog<\/title>\n<meta name=\"description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities - mailinvest.blog\" \/>\n<meta property=\"og:description\" content=\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. Tons of people enjoy reading tech blogs on a daily basis.mailinvest.blog tracks all the latest consumer technology breakthroughs and shows you what&#039;s new, what matters and how technology can enrich your life. mailinvest.blog also provides the information, tools, and advice that helps when deciding what to buy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mailinvest.blog\/index.php\/2022\/02\/10\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\/\" \/>\n<meta property=\"og:site_name\" content=\"mailinvest.blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/freelanceracademic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T19:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mailinvest.blog\/wp-content\/uploads\/2022\/02\/68f54ebd83ffebd11f28e2005c7e8b2c_L.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@mailinvest.blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@mailinvest.blog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/\"},\"author\":{\"name\":\"admin@mailinvest.blog\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#\\\/schema\\\/person\\\/012701c4c204d4e4ebd34f926cfd31a4\"},\"headline\":\"IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities\",\"datePublished\":\"2022-02-10T19:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/\"},\"wordCount\":204,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/68f54ebd83ffebd11f28e2005c7e8b2c_L.jpg\",\"articleSection\":[\"Tech Universe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/\",\"url\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/\",\"name\":\"IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities - mailinvest.blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mailinvest.blog\\\/index.php\\\/2022\\\/02\\\/10\\\/idg-communications-acquires-selling-simplified-to-strengthen-lead-gen-capabilities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mailinvest.blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/68f54ebd83ffebd11f28e2005c7e8b2c_L.jpg\",\"datePublished\":\"2022-02-10T19:28:05+00:00\",\"description\":\"Technology is forever changing, and there are always new pieces of technology to replace obsolete ones. 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